Bulgaria TV Market Report - Product Image

Bulgaria TV Market Report

  • ID: 3422032
  • Report
  • Region: Bulgaria
  • Ovum
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A detailed update of Bulgaria's TV market, encompassing free-to-air and pay-TV across all TV technologies (cable, satellite, DTH, IPTV, terrestrial, DTT) plus next-generation TV initiatives and OTT video. Includes TV ratings, revenue, market shares, programming, and advertising.

Highlights:

Economic conditions and competitive pressures are keeping pay-TV ARPU in Bulgaria amongst the lowest in Europe.
European investment group LIC33 has bought a 43% stake in Vivacom, the Bulgarian incumbent and DTH operator, for a nominal EUR1 and a commitment to refinance debts to banks totaling EUR900m
Pay-TV operator Bulsatcom has moved beyond DTH with an IPTV service, offering 140+ channels and a pay-VOD service named Fusion.

Features and Benefits:

Gain an insight into how the pay-TV and TV advertising sectors are faring in Bulgaria.
Assess the prospects for multiscreen/OTT initiatives in the Bulgarian TV market.

Questions answered:

How are economic conditions and competitive pressures affecting the pay-TV market in Bulgaria?
What is the ownership status of of DTH operator Vivacom?
What is the status of IPTV in Bulgaria?
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