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EU mHealth Market Conditions Benchmarking 2015

  • ID: 3442137
  • Report
  • Region: Europe
  • 98 Pages
  • Research2Guidance
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The EU mHealth Market Conditions Benchmarking 2015 is the most comprehensive report on the mHealth app market conditions of EU member countries. It provides detailed overview of how EU countries vary in their mHealth market prerequisites and how advanced they are in adopting mHealth. The fact based evaluation combined with the opinions of mHealth practitioners provides unique insights into country’s mHealth readiness.

The report is part of the global research program - The mHealth App Developer Economics, which was conducted for the fifth time this year. This year more than 4,400 app developers, app publishers, healthcare professionals and decision makers participated in the study making it the largest study on mHealth globally.

What is included in the report:

- Opinions on EU mHealth app market conditions of 4,400+ mHealth practitioners from the entire world
- Insights from app developers who have experience with doing business in EU countries
- Detailed country profiles of all 28 EU member countries including
1. mHealth practitioners perception of a country and its drivers and barriers
2. Country performance in 5 dimensions including 26 criteria which affect mHealth businesses. The dimensions are:
- eHealth adoption (patients and doctors usage of technology for healthcare, etc.)
- Level of digitalization (compatible devices penetration, internet usage, etc.)
- Market potential (market size and level of healthcare spending, etc.)
- mHealth regulations (implementation of EHR or ePrescription systems, existence of prohibitive laws, etc.)
- Ease of starting and doing business (taxes, time needed to start business, etc.)
- Detailed ranking of countries in their overall readiness for mHealth as well as breakdown by the 5 dimensions and 26 criteria
- Recommended approach when entering the EU mHealth app market

Who should buy the report:

- Companies from within Europe or outside Europe which want to launch an mHealth service in EU and need support in deciding which countries to prioritize

- Country organizations which want to drive the mHealth business in their country

Please note that an Enterprise price will provide you with a 30 minute report consultation with a research analyst.
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1 Summary

2 Scope and methodology of the study

3 mHealth App market EU countries ranking

4 Country profiles
4.1 Austria
4.1.1 Austria- summary
4.1.2 Austria- mHealth practitioners’ view
4.1.3 Austria- mHealth market readiness
4.2 Belgium
4.2.1 Belgium- summary
4.2.2 Belgium- mHealth practitioners’ view
4.2.3 Belgium- mHealth market readiness
4.3 Croatia
4.3.1 Croatia- summary
4.3.2 Croatia- mHealth practitioners’ view
4.3.3 Croatia- mHealth market readiness
4.4 Czech Republic
4.4.1 Czech Republic- summary
4.4.2 Czech Republic- mHealth practitioners’ view
4.4.3 Czech Republic- mHealth market readiness
4.5 Denmark
4.5.1 Denmark- summary
4.5.2 Denmark- mHealth practitioners’ view
4.5.3 Denmark- mHealth market readiness
4.6 Estonia
4.6.1 Estonia- summary
4.6.2 Estonia- mHealth practitioners’ view
4.6.3 Estonia- mHealth market readiness
4.7 Finland
4.7.1 Finland- summary
4.7.2 Finland- mHealth practitioners’ view
4.7.3 Finland- mHealth market readiness
4.8 France
4.8.1 France- summary
4.8.2 France- mHealth practitioners’ view
4.8.3 France- mHealth market readiness
4.9 Germany
4.9.1 Germany- summary
4.9.2 Germany- mHealth practitioners’ view
4.9.3 Germany- mHealth market readiness
4.10 Greece
4.10.1 Greece- summary
4.10.2 Greece- mHealth practitioners’ view
4.10.3 Greece- mHealth market readiness
4.11 Hungary
4.11.1 Hungary- summary
4.11.2 Hungary- mHealth practitioners’ view
4.11.3 Hungary- mHealth market readiness
4.12 Ireland
4.12.1 Ireland- summary
4.12.2 Ireland- mHealth practitioners’ view
4.12.3 Ireland- mHealth market readiness
4.13 Italy
4.13.1 Italy- summary
4.13.2 Italy- mHealth practitioners’ view
4.13.3 Italy- mHealth market readiness
4.14 Latvia
4.14.1 Latvia- summary
4.14.2 Latvia- mHealth practitioners’ view
4.14.3 Latvia- mHealth market readiness
4.15 Lithuania
4.15.1 Lithuania- summary
4.15.2 Lithuania- mHealth practitioners’ view
4.15.3 Lithuania- mHealth market readiness
4.16 Netherlands
4.16.1 Netherlands- summary
4.16.2 Netherlands- mHealth practitioners’ view
4.16.3 Netherlands- mHealth market readiness
4.17 Poland
4.17.1 Poland- summary
4.17.2 Poland- mHealth practitioners’ view
4.17.3 Poland- mHealth market readiness
4.18 Portugal
4.18.1 Portugal- summary
4.18.2 Portugal- mHealth practitioners’ view
4.18.3 Portugal- mHealth market readiness
4.19 Romania
4.19.1 Romania- summary
4.19.2 Romania- mHealth practitioners’ view
4.19.3 Romania- mHealth market readiness 48
4.20 Spain
4.20.1 Spain- summary
4.20.2 Spain- mHealth practitioners’ view
4.20.3 Spain- mHealth market readiness
4.21 Sweden
4.21.1 Sweden- summary
4.21.2 Sweden- mHealth practitioners’ view
4.21.3 Sweden- mHealth market readiness
4.22 United Kingdom
4.22.1 United Kingdom- summary
4.22.2 United Kingdom- mHealth practitioners’ view
4.22.3 United Kingdom- mHealth market readiness
4.23 Countries excluded from ranking
4.23.1 Bulgaria- mHealth market readiness
4.23.2 Cyprus- mHealth market readiness
4.23.3 Luxembourg- mHealth market readiness
4.23.4 Malta- mHealth market readiness
4.23.5 Slovakia- mHealth market readiness
4.23.6 Slovenia- mHealth market readiness

5 Detailed country comparison
5.1 Market potential
5.1.1 Market potential score
5.1.2 Population
5.1.3 Health expenditure as % of GDP
5.1.4 Health expenditure per capita
5.1.5 Out-of-pocket health expenditure
5.1.6 Number of physicians
5.1.7 Number of nurses
5.1.8 Number of hospitals
5.2 Level of digitalization
5.2.1 Level of digitalization score
5.2.2 Regular internet users
5.2.3 Mobile internet users (3G)
5.2.4 Smartphone penetration among adult population
5.2.5 Tablet penetration among adult population
5.2.6 Average number of actively used apps
5.3 eHealth adoption
5.3.1 eHealth adoption
5.3.2 Patients seeking health information online
5.3.3 Patients making appointment via Web
5.3.4 GPs using ePrescription
5.3.5 GPs exchanging patient data electronically
5.4 Regulations
5.4.1 Regulatory frameworks’ friendliness score
5.4.2 Implementation of ePrescription system
5.4.3 Implementation of shared HER
5.4.4 Standards on EHR interoperability
5.4.5 Permission for secondary usage of EHR data
5.4.6 Other mHealth regulations
5.5 Ease of starting business
5.5.1 Ease of starting business score
5.5.2 Average time required to start a business
5.5.3 Average number of regulatory procedures
5.5.4 Taxes paid by business

6 Guidelines for mHealth companies
6.1 Guidelines for consumer oriented mHealth solutions
6.2. Guidelines for doctors oriented mHealth solutions

7 Appendix
7.1 About
7.2 EU mHealth App Business Accelerator
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The prerequisites for mHealth companies in the 28 EU countries differ significantly. Companies that want to roll out their mHealth service in Europe are facing diverse market conditions which impact their mHealth business models.

The EU mHealth Market Condition Benchmarking 2015 compares market conditions for mHealth based on 5 market readiness dimensions including eHealth adoption, mHealth market potential, level of digitalization, ease of starting business and regulation measured and compared by 26 criteria. In addition market conditions within the EU countries have been assessed by more than 4,400 mHealth practitioners.

The best conditions can be found in those countries which are ranked high in the fact based evaluation and where the mHealth practitioners confirm favourable market conditions. The best countries are Denmark, Sweden, the Netherlands, the UK, and Finland, with the UK offering the best market conditions for mHealth according to 55 % of mHealth practitioners.

Sweden, Denmark and the Netherlands are the most digitalized societies, with smartphone penetration among adult population being above 70%, and more than 90% of the population being regular users of the internet. Companies that want to offer a tablet based solution will find that tablet penetration shares in the 28 EU countries ranges from 10% in Hungary to 51% in the Netherlands.

Denmark, Sweden and Spain rank highest for using healthcare technology. The range between countries for how HCPs and patients are using EHRs, ePrescriptions, the internet and mHealth apps is broad. For example in Denmark and Estonia all doctors are using ePrescriptions whereas in countries like Portugal and Germany the use of ePrescription is either uncommon or prohibited. Given that the implementation process for EHR and ePrescription services in a country can take many years, businesses with mHealth solutions that integrate with these platforms should look towards those countries with already established healthcare technologies, mHealth regulations and high levels of acceptance by HCPs.

The size of the addressable markets varies significantly. Depending on the target group of an mHealth solution the mHealth market potential of an EU country varies by a factor of 100. Germany offering the highest number of doctors, nurses and patients but lower than average out of pocket spending shares, might be a good country for B2C solutions or solutions with backing from private or public health insurance companies for reimbursement. Countries like Denmark, smaller in size, but with high per capita healthcare spending might be a good country for mHealth solutions emphasising cost reductions.

Countries also differ in their openness to new businesses. The number of days needed to get all formal approvals and necessary documentation varies between 3 - 35 days. In that respect starting an mHealth company in Denmark, Ireland and Lithuania is the easiest. In Malta it is the longest. The vast majority of countries do not have guidelines published in any way for mHealth. There are a few countries that have laws in place that prohibit certain mHealth business models like Germany and Austria (doctors are not allowed to consult a patient remotely for the first visit), but most others have no such laws in place. Interoperability standards for EHR systems are on a different implementation status, and access rights to EHR data for third party vendors also vary between countries, Nordic countries are the most open to secondary use of EHR data.

Companies must understand the significance of the 5 market readiness dimensions and start with those countries that offer the best market conditions for mHealth business as indicated by the 5 dimensions.

Furthermore countries should start to improve their market readiness in order to appeal to potential mHealth companies and to attract the best talents and solutions for their country.

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