The Global Sports Impact Report 2015: A Review of 2014

  • ID: 3442952
  • Report
  • Region: Global
  • 404 Pages
  • Sportcal
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Almost 330 Million People Attended 25 of the Leading Sporting Events of 2014

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The year 2014 was a big one for sport. The Fifa World Cup in Brazil, the Sochi winter Olympics, four other major multi-sport games and over 70 major world championships took place, covering a wide variety of sports.

Over 13 million people bought tickets for these events and almost 330 million people attended 25 of the leading sporting events of 2014 which included the NBA, NFL, MLB, English Premier League, German Bundesliga and Formula 1.

Sport is big business. But how much do we know about the people that attend these events and how much do we understand about the true impact of these sports?

For the first time in a unique publication, The Global Sports Impact (GSI) Report 2015 analyses the impacts that these events had on their host cities and nations in 2014.

The GSI Report 2015 is the first in a series of annual reports that studies the previous year’s events and assesses them using the methodologies, analytical tools and ratings being developed by the publisher through its Global Sports Impact (GSI) Project which was established in 2011.

The GSI Project aims to create a standard way in which the various impacts of sports events can be identified, measured and analysed, so providing to sport and all its stakeholders a new and comprehensive way of measuring the real impact of sport.

It aims to challenge the current wisdom and the way in which sports events are measured and communicated today.

Sport is under-valued. The true impact of sport is not really understood. It is currently measured by economic and media impacts, not all of which convey the true picture.

There are no standard methodologies for measuring the impact of sport. Every country, every sport, every consultancy varies in its respective methodologies. It is almost impossible to compare one event with another, as there is little consistency in the way data is gathered and analysed.

The GSI Project is developing a methodology to allow sports federations, event organisers, host cities and nations to use a common methodology to gather and measure information about their events, and to present this in a standard way.

The GSI Report 2015 considers 77 major world events held in 2014 over a series of economic, sporting, media and social indicators, and is packed with data, analysis and case studies on some of the most compelling events of 2014.

If you read one sports industry report this year make sure it is the GSI Report 2015. It is a must-have report for anyone involved in sport.

Synopsis:

- 400+ page report on the global impact of sport in 2014.
- Detailed case studies on the major events of 2014:
- - FIFA World Cup (Brazil)
- - Winter Olympic Games (Sochi, Russia)
- - Commonwealth Games (Glasgow, UK)
- In-depth analysis on more than 70 world championships, including case-studies on:
- - FIH Rabobank Hockey World Cup (The Hague, Netherlands)
- - IAAF/Al-Bank World Half Marathon Championships (Copenhagen, Denmark)
- Insightful analysis on the impacts generated by the sporting events of 2014, in a wide range of sectors
- - Economic
- - Media
- - Sponsorship
- - Sporting
- - Social
- A wide range of sports indices and analysis:
- - Global Sports Cities and Nations Indices
- - Global Sports Bidding Index
- - Global Sports Social Media Index
READ MORE
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FEATURED COMPANIES

  • 4Global Consulting
  • Curtin University
  • Hills Balfour
  • New Zealand Major Events
  • Seoul National University
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1.Why Sport Matters
2. Events and Cities
3. The Global Sports Impact Project
4. Event Bidding Analysis
5. Economic Impact
6. Media Impact
7. Sponsorship Impact
8. Sporting Impact
9. Social Impact
10. Case Studies
11. Events Data
12. Nations & Cities Index Review

List of Tables:
New events inaugurated since 1991, out of world championships that took place in 2014
Events with the most previous editions, out of world championships that took place in 2014
Year of first edition and number of editions, out of world championships held in 2014
IOC revenues 2001-2012 ($ billion)
ICC summary consolidated financial statement for the year ended 31 December 2013
Sports included in first phase of GSI Research
Number of events included in the GSI database by category
Top five bid nations in 2014
Hosting rights won by USA in 2014
Winter Olympic Games 2022 - Bid withdrawals in 2014
Number of events and GSI score by continent
Number of events and GSI score by nation
Top 15 nations - Tourists attending Fifa World Cup 2014
Top 20 major events by attendance 2014, compared with 2010
Top 20 major sports properties by attendance 2014
Top 20 major world championships and multi-sport games by average attendance 2014
Top 20 major sporting properties by average attendance 2014
Sochi 2014 - Planned and estimated final costs (2006-2014)
GSI Sports Web Index - Top 10 all federations and events
GSI IF Web Index – Top 10 international federations
FIS social media reach
GSI Sports Social Media Index (Top 50) - 8 July 2015
GSI IF Social Media Index – 8 July 2015
Facebook Top 10 - All federations and events
Facebook Top 10 - International federations
Twitter Top 10 - All federations and events
Twitter Top 10 - International federations
Instagram Top 10 - All federations and events
Instagram Top 10 - International federations
YouTube Top 10 - All federations and events
YouTube Top 10 - International federations
GSI Sports Web Index - Top 10 all federations and events
GSI IF Web Index – Top 10 international federations
Fifa World Cup 2014 sponsors
Interbrand’s 2014 Best Global Brands
IOC Top Partners at the Sochi 2014 Winter Olympic Games
GSI world championships and multi-sport games 2014 – Participating athletes and nations
Continental distribution of NOCs
Reach of multi-sport games 2014
Reach of world championships 2014
Average number of competing nations by host continent
Continental reach of world championship events in 2014
Athlete reach of world championship events in 2014
Athlete distribution by host continent
Mass participation at selected events in 2014
Number of starting participants at World Marathon Majors (2007 vs 2014)
Average percentage gender split by event category
Events with equal percentage gender split in 2014
Events with lowest gender equality in 2014 (excluding multi-sport games)
Gender splits of events in 2014
Net increase in medals won by host nation (73 events)
Net increase in medals won by host nation (multi-sport games)
Increase in medals won by host nation compared to previous edition (73 events)
Volunteers at events in 2014 (43 events)
Active People Survey – 1 (3x30 and 1x30)
Active People Survey - 2-5 (1x30)
Active People Survey - 6-7 (1x30)
WHO - Global recommendations on physical activity for health
Hockey World Cup - Historical event data
Men’s Hockey World Cup - Previous 10 hosts
Women’s Hockey World Cup - Previous 10 hosts
Hockey World Cup - Future hosts
Selected major events in the Netherlands (2010-2015)
Hockey World Cup 2014 - Venue data
Hockey World Cup 2014 - Breakdown of revenues ('000s)
Hockey World Cup 2014 - Continental breakdown of TV nations
Hockey World Cup 2014 - Website statistics
Hockey World Cup 2014 elite competition - Continental athlete distribution
Hockey World Cup 2014 - Home nation performance
Commonwealth Games - Historical event data
Commonwealth Games - Previous hosts
Commonwealth Games - Future hosts
Glasgow 2014 - Summary of attendance by group
Glasgow 2014 - Attendance data
Glasgow 2014 - Tourism data
Glasgow 2014 - Economic impact data
Glasgow 2014 - Venue data
Glasgow 2014 - Budget overview and variance (2013-2014)
Glasgow 2014 - Broadcast data
Glasgow 2014 - Online and social media data
Glasgow 2014 - Accredited media data
Glasgow 2014 - Sporting data
Glasgow 2014 - Top 10 medals table
Fifa World Cup - Historical event data
Fifa World Cup - Previous hosts (1974-2010)
Fifa World Cup - Future hosts
Selected major events in Brazil (2011-2016)
Fifa World Cup 2014 - Ticket data
Fifa World Cup 2014 - Fifa Fan Fest attendance
Top 20 nations - Ticket allocations
Top 15 nations - Tourists attending Fifa World Cup 2014
Fifa World Cup 2014 - Venue capacities
Fifa World Cup 2014 - Revenues 2011 -2014 ($ million)
Fifa World Cup 2014 - Expenses 2011 -2014 ($ million)
Fifa World Cup 2014 - Competing nations
Fifa World Cup 2014 - Result
Fifa Legacy Fund distribution ($100 m)
Football for Hope Festival data
Half Marathon World Championships - Historical event data
Half Marathon World Championships - Previous 10 hosts
Half Marathon World Championships - Future hosts
Selected major events in Denmark (2009-2019)
Winter Olympic Games - Historical event data
Winter Olympic Games - Previous 10 hosts
Winter Olympic Games - Future hosts
Selected major events in Russia (2013-2019)
Sochi 2014 - Attendance and ticketing data
Sochi 2014 - Ticket prices
Sochi 2014 - Venue data
Winter Olympic Games - Venue data comparison (2010-2018)
Sochi 2014 - Planned and estimated final costs (2006-2014)
Sochi 2014 - Revenues 2006-2014 ($ million)
Sochi 2014 - Global television broadcast data
Sochi 2014 - Global digital broadcast data
Winter Olympic Games - Debut nations
Sochi 2014 - Sporting disciplines and medal events
Winter Olympic Games - New disciplines added for Sochi 2014
Sochi 2014 - Athletes and competing nations by continent
Top 20 Global Sports Nations 2009-2020
Top 10 Global Sports Nations 2009-2014 (Past)
Top 10 Global Sports Nations 2015-2020 (Future)
Top six European nations in the Global Sports Nations Index (April 2014)
Top six European nations: comparison between past and future Index (April 2014)
Number of world championships and major multi-sports games hosted by continent
GSI rating points per head of population: Top 10 and selected others
GSI points per $, GDP per Capita (PPP): Top 10 and selected others
GSI Full Index
GSI Past Index
GSI Future Index
Global Sports Nations Index November 2014
Top 20 Global Sports Cities 2014 (2009-2020)
Top 10 Future Sports Cities (2015-2020)
Highest scoring cities by continent
Top 10 nations with most Global Sport Cities in top 100- All events (2009-2020)
Canada: Cities in top 100
USA: Top five cities
Australia: Top five cities
Global Sports Cities Index 2014: Top 500 - November 2014

List of Figures:
IOC total revenues growth 2001-2016 ($ billion)
IOC revenues breakdown (2009-2012)
Fifa Income Statement 2011-2014 ($ million)
Fifa revenues breakdown (2011-2014)
Top 10 bid nations in 2014, by combined GSI score and number of events won
Continental distribution of events awarded in 2014
Average GSI score per event awarded in 2014, by continent
Number of events awarded in 2014 by year of competition
Direct and indirect economic impacts
Why tourism matters'
Direct economic impact of selected recent sporting events 2010 – 2014 (€ million)
FIBA Basketball World Cup 2014: Direct economic impact generated on Spain by stakeholder (€ million)
Top 20 major events in 2014 by attendance
Fifa World Cup - Media rights revenues ($ billion)
Winter Olympics - Media rights revenues ($ billion)
Commonwealth Games - Media rights revenues ($ billion)
FIBA Basketball World Cup - Media rights revenues ($ billion)
Brazil: pay-TV subscribers (thousands)
Brazil: Uefa Champions League rights fees ($ million per season)
Russia: pay-TV subscribers (millions)
Russia: Advertising market (Rbs million)
Content spend by UK commercial multi-channel broadcasters*
Spain: pay-TV subscribers by platform
FIS social media followers - June 2015
GSI Report 2014 events - Number of sponsorship deals per brand
GSI Report 2014 events - Number of sponsorship deals per industry
Continental distribution of events by category
Top 25 world championships by competing nations
Global reach of events - Competing nations vs IF membership
Continental split of athletes (66 events)
Athlete origin - Average percentage of athletes by continent
ITU World Triathlon Series 2014 Grand Final - Mass participation continental reach
Percentage of women participants in Summer and Winter Olympic Games
Average gender split (55 events)
Percentage gender split of athletes in multi-sport games in 2014
Average percentage of male/female athletes
Average gender split of ISU-events (four events)
Percentage of female athletes at UCI-events (seven events)
Number of gold summer Olympic medals won by nation (1984-2012)
Percentage share of medals won by host nation in 2014 vs previous edition
Total number of volunteers utilised by category (43 events)
Average number of volunteers by category
Active People Survey - Once a week (1 x 30) sport particiaption (millions)
How does Olympic performance affect your national pride?'
Hockey World Cup - Continental hosting distribution (1974 - 2018*)
Rabobank World Hockey 2014 app - statistics
Rabobank World Hockey 2014 - social media statistics
Hockey World Cup 2014 - Continental athlete distribution
Commonwealth Games - Regional hosting distribution (1930 – 2018)
Glasgow 2014 - Ticketed events breakdown
Glasgow 2014 - Ticketed vs non-ticketed unique visitor attendance (nearest 10,000)
Glasgow 2014 - Unique visitor breakdown
Glasgow 2014 - Games venues and Athletes' Village spending ($ million)
Commonwealth Games - Cost 2006-2014 ($ billion)
Glasgow 2014 - Commercial income ($ million)
Glasgow 2014 - Expected to actual commercial revenue (£ million)
Glasgow 2014 - Competing nations by continent
Fifa World Cup - Continental hosting distribution (1930-2022)
Fifa World Cup 2014 - Total ticket sales by customer group
Fifa World Cup 2014 - LOC expenses by event
Fifa World Cup 2014 - LOC expenses by functional area
World Half Marathon Championships - Continental hosting distribution (1992-2016)
World Half Marathon Championships - Elite athletes and competing nations (1992 - 2014)
Winter Olympic Games - Continental hosting distribution (1924 - 2018)
Winter Olympic Games - Total attendance (2006-2014)
Winter Olympic Games - Domestic sponsorship revenues (1998-2014)
Winter Olympic Games - Revenues breakdown (2006-2014)
Winter Olympic Games - Broadcast hours split by free-to-air and pay-TV (2010 & 2014)
Winter Olympic Games - Broadcast hours (2002-2014)
Sochi 2014 - Global television and digital audience reach (millions)
Google trend chart '2014 Winter Olympics' (February 2014)
Winter Olympic Games - Athlete, nations and disciplines (1998-2014)
Sochi 2014 - Continental athlete distribution
Sochi 2014 - Competing nations continental distribution
Winter Olympic Games - Russian medal performance (2010 & 2014)
Winter Olympic Games - Total volunteers (1998-2014)
Sochi 2014 - Public support (2006-2013)
Regions hosting multi-sport and world championship level events that Italy, Germany, France and Spain bid for unsuccessfully
Top eight Global Sports Nations tracking (November 2012-November 2014)
Total GSI points by continent (2009-2020)
Share of GSI points per continent
Variation in global share of GSI points from 2009-2014, to 2015-2020
Top 10 Global Sports Cities 2014, by GSI score and number of events won
Number of cities in top 100 Global Sports Cities Index by continent for all events (2009-2020) and future events (2015-2020)
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