India Diapers Market, 2021

  • ID: 3452767
  • Report
  • Region: India
  • 93 pages
  • Bonafide Research
1 of 5
Modern Cloth Diapers to Grow with a CAGR of 26.20% in the Forecast Period

FEATURED COMPANIES

  • CareMate Health Care Inc.
  • Nobel Hygiene Pvt. Ltd.
  • Procter & Gamble (P&G)
  • MORE
In India, of late, the hygiene industry is experiencing an unprecedented growth as hygiene products are being adopted into the lifestyle of the masses. With the increased awareness and increasing purchasing power, customers are fast shifting from cloth nappies to baby diapers. Consumers today are looking for baby diapering solutions that go beyond the basic benefits of dryness and go the extra mile to incorporate value-adding features such as softness and caring for their baby’s delicate skin. Indians give birth to around 27 million babies each year, yet the penetration rate of baby diapers remains at less than two percent.

According to “India Diaper Market Outlook, 2021”, India’s diaper market was growing with a CAGR of 22.23% over past five years. In 2014, the market for baby diapers in urban India grew with a CAGR of 19.99% whereas in rural India the growth was much higher than urban. On the basis of age, the report categorizes the India diaper market into baby diapers and adult diapers. Baby diapers constitute the leading category in the market. During the forecast horizon, adult diapers market is expected to grow significantly due to the increasing healthcare standards in the country. However, social and economic constraints of using adult diapers are hampering the market growth.

P&G’s Pampers dominates the overall diaper industry, followed by Huggies and Mamy Poko. P&G’s lack of innovation and focus on higher margins amid aggressive strategies adopted by its competitors to increase their market share is expected to decrease brand’s market share in future. Japanese firm Unicharm, which sells Mamy Poko diapers, overtook Kimberly Clark in baby diaper segment nearly two years ago. In baby diaper segment, Pampers, Mamy Poko and Huggies constitute more than 85% of the market by value whereas in adult diaper segment, Nobel Hygiene and Actifit dominate the industry heavily.

Diapers are broadly categorized into two types i.e. disposable diapers and cloth diapers. Disposable diapers constitute the largest market share and are seeing increasing investments by manufacturers in their research and development. In the last few years modern cloth diapers have become a fast moving trend worldwide for families looking for a natural modern way to diaper their babies. Sales of cloth diapers were 140 lakh units in 2014 and are expected to climb up in the forecast period, owing to environmental benefits. Other type of diapers includes swim pants and training pants which has a marginal market share in India.
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • CareMate Health Care Inc.
  • Nobel Hygiene Pvt. Ltd.
  • Procter & Gamble (P&G)
  • MORE
1. Executive Summary

2. Global Diaper Market Outlook
2.1. Market Size By Value
2.2. Market Share By Segment
2.3. Global Baby Diaper Market
2.3.1. Market Size By Value
2.3.1.1. Overall Market
2.3.1.2. Cloth Diaper Market
2.3.1.3. Disposable Diaper Market
2.3.1.4. Swim Pants Market
2.3.1.5. Training Pants Market
2.3.2. Market Share
2.3.2.1. By Company
2.3.2.2. By Region
2.3.2.3. By Type
2.4. Global Adult Diaper Market
2.4.1. Market Size By Value
2.4.2. Market Share By Company

3. India Diaper Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Brand
3.2.2. By Segment
3.3. India Baby Diaper Market
3.3.1. Market Size By Value
3.3.1.1. Overall Market
3.3.1.2. Cloth Diaper Market
3.3.1.3. Disposable Diaper Market
3.3.1.4. By Target Demographics
3.3.2. Market Size By Volume
3.3.2.1. Cloth Diaper Market
3.3.2.2. Disposable Diaper Market
3.3.3. Market Share
3.3.3.1. By Brand
3.3.3.2. By Type
3.4. India Adult Diaper Market
3.4.1. Market Size By Value
3.4.2. Market Size By Volume
3.4.3. Market Share By Company

4. India Economic Snapshot

5. Pricing Analysis

6. Packsize Analysis

7. Channel Partner Analysis

8. Trade Dynamics
8.1. Import
8.2. Export

9. Market Trends & Developments
9.1. Marketing Drive by the Multinationals
9.2. Appreciation for Western Lifestyles
9.3. Growing Trend of Working Women’s in India
9.4. Emergence of Private Label Brands
9.5. Comfort and Thinness
9.6. Hygiene and Sanitation Awareness

10. Competitive Landscape
10.1. Porters Five Forces
10.2. Company Profiles
10.2.1. SCA Hygiene Products India Pvt. Ltd.
10.2.2. Johnson & Johnson Private Limited
10.2.3. Procter & Gamble (P&G)
10.2.4. Kimberly Clark Lever Pvt. Ltd.
10.2.5. The Unicharm India Pvt. Ltd.
10.2.6. Nobel Hygiene Pvt. Ltd.
10.2.7. Godrej Consumer Product Limited
10.2.8. The BellaPremier Happy HygieneCare Pvt. Ltd.
10.2.9. Wipro Consumer Care & Lighting Limited
10.2.10. CareMate Health Care Inc.

11. Strategic Recommendations

12. Disclaimer

List Of Figures:
Figure-1: Global Diaper Market Size - By Value 2009-2014 (USD Billion)
Figure-2: Global Diaper Market Size Forecast - By Value 2015F-2021F (USD Billion)
Figure-3: Global Diaper Market Share - By Segment 2014 & 2021F
Figure-4: Global Baby Diaper Market Size - By Value 2009-2014 (USD Billion)
Figure-5: Global Baby Diaper Market Size Forecast - By Value 2015F-2021F (USD Billion)
Figure-6: Global Cloth Diaper Market Size - By Value 2009-2021F (USD Billion)
Figure-7: Global Disposable Diaper Market Size - By Value 2009-2021F (USD Billion)
Figure-8: Global Swim Pants Market Size - By Value 2009-2021F (USD Billion)
Figure-9: Global Training Pants Market Size - By Value 2009-2021F (USD Billion)
Figure-10: Global Baby Diaper Market Share - By Company 2014 & 2021F
Figure-11: Global Baby Diaper Market Share - By Region 2014 & 2021F
Figure-12: Global Baby Diaper Market Share - By Type 2014 & 2021F
Figure-13: Global Adult Diaper Market Size - By Value 2009-2014 (USD Billion)
Figure-14: Global Adult Diaper Market Size Forecast - By Value 2015F-2021F (USD Billion)
Figure-15: Global Adult Diaper Market Share - By Company 2014 & 2021F
Figure-16: India Diaper Market Size - By Value 2009-2014 (INR Crore)
Figure-17: India Diaper Market Size Forecast - By Value 2015F-2021F (INR Crore)
Figure-18: India Diaper Market Share - By Brand 2014 & 2021F
Figure-19: India Diaper Market Share - By Segment 2014 & 2021F
Figure-20: India Baby Diaper Market Size - By Value 2009-2014 (INR Crore)
Figure-21: India Baby Diaper Market Size Forecast - By Value 2015F-2021F (INR Crore)
Figure-22: India Cloth Diaper Market Size - By Value 2009-2021F (INR Crore)
Figure-23: India Disposable Diaper Market Size - By Value 2009-2021F (INR Crore)
Figure-24: India Baby Diaper Market Size - By Target Demographics 2009-2014 (INR Crore)
Figure-25: India Baby Diaper Market Size Forecast - By Target Demographics 2015F-2021F (INR Crore) Figure-26: India Cloth Diaper Market Size - By Volume 2009-2021F (Units in Lakh)
Figure-27: India Disposable Diaper Market Size - By Volume 2009-2021F (Units in Crore)
Figure-28: India Baby Diaper Market Share - By Brand 2014 & 2021F
Figure-29: India Baby Diaper Market Share - By Type 2014 & 2021F
Figure-30: India Adult Diaper Market Size - By Value 2009-2021F (INR Crore)
Figure-31: India Adult Diaper Market Size - By Volume 2009-2021F (Units in Crore)
Figure-32: India Adult Diaper Market Share - By Company 2014 & 2021F
Figure-33: India Diaper Market - Average Selling Price 2009-2021F (INR)
Figure-34: Distribution Channel followed by Diaper Manufacturers in India
Figure-35: Import of Diapers From 2009-10 to 2012-13 (Value & Volume)
Figure-36: Export of Diapers From 2009-10 to 2012-13 (Value & Volume)

List of Tables:
Table-1: India Economic Profile - 2014
Table-2: Packsize Available Between 0-10 Counts in Leading Brands
Table-3: Packsize Available Between 10-20 Counts in Leading Brands
Table-4: Packsize Available Between 20-40 Counts in Leading Brands
Table-5: Packsize Available Between 40-60 Counts in Leading Brands
Table-6: Packsize Available For 60 & Above Counts in Leading Brands
Table-7: Countries Importing Diapers to India 2012-13
Table-8: Countries Importing Diapers From India 2012-13
Table-9: Key Facts of SCA Hygiene Products India Pvt. Ltd.
Table-10: Key Facts of Johnson & Johnson Private Limited
Table-11: Key Facts of Procter & Gamble (P&G)
Table-12: Key Facts of Kimberly Clark Lever Pvt. Ltd.
Table-13: Key Facts of The Unicharm India Pvt. Ltd.
Table-14: Key Facts of Nobel Hygiene Pvt. Ltd.
Table-15: Key Facts of Godrej Consumer Product Limited
Table-16: Key Facts of The BellaPremier Happy HygieneCare Pvt. Ltd.
Table-17: Key Facts of Wipro Consumer Care & Lighting Limited
Table-18: Key Facts of CareMate Health Care Inc.
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
- CareMate Health Care Inc.
- Godrej Consumer Product Limited
- Johnson & Johnson Private Limited
- Kimberly Clark Lever Pvt. Ltd.
- Nobel Hygiene Pvt. Ltd.
- Procter & Gamble (P&G)
- SCA Hygiene Products India Pvt. Ltd.
- The BellaPremier Happy HygieneCare Pvt. Ltd.
- The Unicharm India Pvt. Ltd.
- Wipro Consumer Care & Lighting Limited
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll