Soft Drinks in Belarus

  • ID: 349119
  • Report
  • Region: Belarus
  • 58 pages
  • Euromonitor International
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In 2017, soft drinks in Belarus posted low single-digit total volume growth, as sales were supported by the diminishing effects of the economic crisis and significant volume growth of bottled water. Despite increased excise tax for pack sizes above one litre in 2016, unit prices were not significantly affected. The economising trend continued to affect consumption and local consumers tended to purchase economy products, such as nectars instead of juice, or spring water instead of mineral water.

The Soft Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN BELARUS

List of Contents and Tables
  • Executive Summary
  • Soft Drinks Records Slow Growth, Stimulated by the Diminishing Effects of the Economic Crisis
  • the Economising Trend Greatly Influences Soft Drinks
  • Strong Foreign and Local Companies Compete Effectively Within Soft Drinks
  • Limited Product Development Due To Slow Growth
  • Moderate Growth Is Expected
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Definitions
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Bottled Water Records Significant Growth
  • Health and Wellness Trend Has A Positive Effect on Sales of Bottled Water
  • Advertising of Bottled Water Greatly Stimulates Sales
  • Competitive Landscape
  • Foreign Competitors Constantly Increasing Their Category Share
  • Consolidated Nature of Competition Positively Affects Bottled Water in Belarus
  • Producers Slow Down New Product Development
  • Category Data
  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Economising Trend Continues in Belarus
  • Increasing Excise Tax Affects Production
  • Cola Carbonates Posts Low Total Volume Growth, While Non-cola Carbonates Posts A Decline
  • Competitive Landscape
  • Health and Wellness Trend Affects Local Drink Kvas and Low Calorie Cola Carbonates
  • Local Companies Compete With Foreign Brands
  • Lack of Promotion of Local Brands Limits Sales
  • Category Data
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Headlines
  • Prospects
  • Limited Product Availability Negatively Affects Potential
  • Powder Concentrates Perceived As Old-fashioned, Which Limits Growth
  • Sales of Concentrates Decrease When the Economy Goes Through Recovery
  • Competitive Landscape
  • Competition Takes Place Between A Few Local Producers
  • Little Change in Company Shares Due To A Lack of Activity
  • Absence of New Product Development Due To Decreasing Demand for Concentrates
  • Category Data
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
  • Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
  • Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
  • Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
  • Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
  • Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Volume Sales of Juice in Belarus Continue To Decline, But the Pace Slows
  • Home-made Juice Preparation Negatively Affects Bottled Juice in Belarus
  • Economical Consumption Still Affects Juice Sales
  • Competitive Landscape
  • Domestic Products Dominate Juice in Belarus
  • Competition Takes Place Mostly in Terms of Price and Brand Recognition
  • Little New Product Development in 2017
  • Category Data
  • Table 76 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 77 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 78 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 79 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 80 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 81 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 82 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 83 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 84 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 85 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 86 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 87 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Prospects
  • Headlines
  • Prospects
  • Volume Sales of Rtd Tea Continue To Decline
  • Health and Wellness Trend Positively Impacts Rtd Tea
  • Rtd Tea Sales Greatly Depend on Weather
  • Competitive Landscape
  • Competition Remains Very Narrow
  • Well-known Foreign Brands Continue To Lead
  • Competition Is Mainly on Brand Recognition, Availability and Taste
  • Category Data
  • Table 88 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 89 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 90 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 91 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 92 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 93 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 94 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 95 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 96 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 97 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 98 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Volume Decline Due To A Narrow Consumer Base
  • Limited Incomes Restrict Sales
  • Health and Wellness Trend Negatively Affects Sales of Energy Drinks
  • Competitive Landscape
  • Limited Competition Is Led by Foreign Companies
  • Local Company in Second Place
  • Advertised Drinks Enjoy An Increasing Share
  • Category Data
  • Table 100 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 101 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 102 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 103 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 104 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 106 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 108 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 109 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 110 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 111 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Prospects
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