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Soft Drinks in Belarus

  • ID: 349119
  • Report
  • Region: Belarus
  • 60 pages
  • Euromonitor International
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Soft drinks in Belarus recorded single-digit off-trade volume growth in 2018 thanks to an increasing product range, wider availability, new launches and marketing and advertising support. Bottled water continued to be the major driver of volume sales as more local consumers opted for bottled water over tap water. Ongoing urbanisation, the declining quality of tap water and the increasing health-consciousness of local consumers also supported bottled water sales.

The Soft Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN BELARUS

List of Contents and Tables
Executive Summary
Volume Growth Driven by Increasing Consumption of Bottled Water
Busy Lifestyles, the Health and Wellness Trend and Price-sensitivity All Impact Soft Drinks Sales in Belarus
Leading Players Improve Their Positions
New Product Development Largely Shaped by the Health and Wellness Trend
Solid Growth Predicted Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth Driven by Still Spring Bottled Water and Flavoured Bottled Water
Consumer Awareness and Healthy Lifestyles Stimulate Bottled Water Consumption
Small Bottle Sizes Lead Volume Sales
Competitive Landscape
Local Players Try To Maintain Their Positions As Foreign Manufacturers Gain Volume Share
Product Variety and Availability Support Volume Sales
Flavoured Bottled Water Witnesses the Most New Product Development
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Decline Offset To Some Extent by Rising Volume Sales of Cola Carbonates
Advertisements, Widespread Availability and Sporting Events All Help To Support Sales of Carbonates
Health and Wellness Trend Also Affects Volume Sales
Competitive Landscape
Key Players Maintain Their Leading Positions
Carbonates Continuing To Face Strong Competition
Busy Lifestyles and Health and Wellness Trend Impact New Product Development
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Powder Concentrates Records A Slowdown in Volume Growth in 2018
Growing Interest in Health and Wellness Affects Powder Concentrates
Lack of Promotion Offset by Price Discounts
Competitive Landscape
Local Players Maintain Their Leading Positions
Product Variety and Availability Play A Key Role in Supporting Sales
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Juice Adversely Impacted by Economising Trend and Competition From Other Soft Drinks
Economising Trend Serves To Weaken Brand Loyalty
Health and Wellness Trend Affects Juice Consumption
Competitive Landscape
Leading Players Strengthen Their Positions
Reconstituted 100% Juice Faces Pressure From Nectars and Juice Drinks
Manufacturers Focus on New Flavours and Pack Designs To Attract Consumers
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 80 Off-trade Sales of Juice by Category: Value 2013-2018
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Growth Driven by Advertising and Wider Product Availability
Health and Wellness Trend Continues To Positively Affect Rtd Tea Volume Sales
Economising Trend Serves To Limit Volume Sales
Competitive Landscape
Foreign Brands Maintain Their Leading Positions
Rtd Tea Faces Strong Competition From Other Soft Drinks
New Rtd Tea Brand Replaces the Previous Leader
Category Data
Table 91 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 92 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 93 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Sales Driven by A Wide Product Assortment and Availability
Category Growth Supported by A Rising Number of Millennials and Those With Busy Lifestyles
Health and Wellness Trend Hampers the Stronger Growth of Energy Drinks
Competitive Landscape
Leading Companies Retain Their Positions
Product Variety and Low Price Remain Key Benefits in Energy Drinks
New Product Development Influenced by Rising Health Awareness
Category Data
Table 103 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 104 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 105 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 106 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 111 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 112 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 113 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
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