The Spirits in Western Europe global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Shrinking economies and maturity reduces category but still pockets of growth
A combination of maturing markets, ageing populations and severe recessions in a number of markets meant that spirits consumption fell between 2010 and 2015. Despite declining volumes in many markets, there were a large number of growth opportunities, especially for international spirits categories such as English gin.
Shift away from specialist outlets
The review period saw a move away from specialists outlets, both in terms of a continued shift away from on-trade consumption to the off-trade and within the off-trade a move away from specialist alcoholic drinks shops to supermarkets and hypermarkets, and more latterly discounters.
Private label struggles
Despite the tough economic conditions, private label products saw their share of volumes fall. Price differentiation between branded and private label products was limited due to heavy discounting by many key brands and the rise of economy branded products.
Future brighter than the past
As many of the economies start to grow, especially in southern Europe, so the prospects improve, with overall volumes expected to stagnate. While long-term demographic trends continue to weigh down the region, there are still a large number of bright spots especially for international spirits producers.