The European Market for Women's Lingerie

  • ID: 349609
  • Report
  • Region: Europe
  • 24 Pages
  • Textiles Intelligence Ltd.
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FEATURED COMPANIES

  • Eveden (Fantasie)
  • La Perla
  • Sloggi
  • Triumph
  • Valisère
  • Warnaco
  • MORE
The West European market for women’s lingerie—comprising bras, briefs and other products such as bodies, teddies, bustiers, camisoles and corsetry—was worth an estimated US$11.27 bn at retail level in 2005. Germany has the largest national lingerie market in the region, followed by Italy, the UK, France, and Spain.

Bras accounted for 56% of the total value of the lingerie market in 2005 while the market for briefs represented 29%. However, the high value share of bras reflects the fact their average price, at US$17.58 per item, was several times that of briefs, at US$3.60. In volume terms briefs dominate the market.

The market has performed sluggishly since the mid-1990s. Over the 11 years between 1994 and 2005, consumption of bras per woman in Western Europe rose by only 13% in volume terms while that of briefs increased by a mere 12%. Moreover, slow growth is expected to continue between 2005 and 2012. Against this background, there has been a flurry of merger and acquisition activity, culminating with the divestment by Sara Lee of its European branded intimate apparel business to Dim Branded Apparel (DBA) in February 2006 and its UK-based Courtaulds private label apparel business in May 2006.

For the future, the prospects for brands in the bra business appear reasonable. But the briefs market is becoming intensely competitive as sales of multipacks in supermarkets exert downward price pressure on suppliers and other retailers. The prospects for the briefs category would therefore appear to be tough.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Eveden (Fantasie)
  • La Perla
  • Sloggi
  • Triumph
  • Valisère
  • Warnaco
  • MORE
MARKET SIZE
CONSUMPTION PER WOMAN
AVERAGE PRICES
PRODUCT DEFINITIONS
DATA SOURCES AND MARKET ESTIMATE METHODOLOGY
COMPOSITION OF THE WEST EUROPEAN MARKET
THE MARKET FOR WOMEN'S LINGERIE IN WESTERN EUROPE
SALES BY TYPE OF GARMENT BETWEEN 1994 AND 2005
AVERAGE PRICES IN 2005
WOMEN'S LINGERIE SUPPLIERS
RECOGNISED WHOLESALE BRANDS AND OWN RETAIL LABELS
SARA LEE
TRIUMPH INTERNATIONAL
Triumph Lingerie—Spring 2006
Happy Birthday Sloggi
Spring 2006 Lingerie by Valisère
Distribution
WARNACO
EVEDEN (FANTASIE)
LA PERLA
MARKET ESTIMATES FOR WOMEN'S LINGERIE
MARKET ESTIMATES BY PRODUCT TYPE
CHANNELS OF DISTRIBUTION OF WOMEN'S LINGERIE
BRANDS, RETAIL OWN LABEL AND ANONYMOUS SALES
THE FUTURE FOR LINGERIE
CONCLUSIONS
The European Market for Women's Lingerie

List of tables
Table 1: Western Europe: women's lingerie market, by major country and by type, 2005
Table 2: Western Europe: relative consumption per woman and relative prices of bras by major
country, 2005
Table 3: Western Europe: relative consumption per woman and relative prices of briefs by major
country, 2005
Table 4: Western Europe: lingerie consumption per woman, by major country, 1994 and 2005
Table 5: Western Europe: retail prices of bras and briefs by major country, 1994 and 2005
Table 6: Western Europe: distribution of retail own label, brands and anonymous labels by value, 2005
Table 7: Western Europe: forecasts of women's lingerie market, by country and by type, 2012
Table 8: Western Europe: lingerie consumption per woman, by country, 2005 and 2012
Table 9: Western Europe: prices of bras and briefs by country, 2005 and 2012
Note: Product cover images may vary from those shown
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Companies Mentioned Include:

- Triumph
- Sloggi
- Valisère
- Warnaco
- Eveden (Fantasie)
- La Perla
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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