The 2015 to 2020 report differs from the previous 2013 report as it has been comprehensively updated with an extended 5-year forecast from the end of 2015 to the end of 2020. The new report includes Data Centres in Iceland for the first time and places more emphasis on Data Centre power (MW) as well as space, with a forecast for pricing per kW as well as standard rack space and per square metre pricing. The 2015 - 2020 report also includes the following updates:
- The main identified customer sectors driving Data Centre demand
- Existing revenue growth per occupied square metre of space
- Data Centre gross profit margin trend over time
It also provides more detailed analysis of trends that impact the Data Centre in Europe including the emergence of Cloud computing, SaaS (Software as a Service) and Managed Services. The report considers the main trends impacting both the Carrier-based Data Centre segment as well as the Carrier Neutral Data Centre segment.
Geographical Coverage: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland and the UK. Coverage per country. For each of the 24 countries surveyed in the country section of the report provides analysis of the following Key Data Centre statistics for each country which include the following statistics (as of the end of 2015)
- The number of Data Centre providers and facilities
- The estimated total raised floor space (technical space) in square metres
- The average utilisation of space (per cent)
- Average price per standard 19” rack (Euro per month)
- Average price per square metre (Euro per month)
- Average price per kW (Euro per month)
- The range of pricing per kW and also the average bundle price – from 1 kW up to 6 kW per country (Euro per month)
- A full list of the data Centre operators covered in the report is provided
- Comprehensive coverage now including Iceland
- Extended 5-year forecast
- Only report in the market with comprehensive coverage
- Access to Research Analyst following purchase of the Report
The author forecasts that Data Centre space and power will increase by almost 20 per cent from the end of 2015 to the end of 2020, with the UK being the largest single market in Europe, with over 150 Data Centre providers present, as shown in the new Data Centre Europe Pricing – 2015 to 2020 report.
From the report, however, there are signs that Data Centre pricing has reached its limit, with average rack space and square metre pricing forecast to decline by 10 per cent over the 5 year period to the end of 2020. Data Centre providers are reporting increasingly competitive market pricing, which is particularly acute with the introduction of space into a new market area.
Out of the 24 European country markets surveyed, only four accounts for half of all raised floor space and total customer power (the UK, Germany, France & the Netherlands) in Europe. And in France, Germany and the UK, the top 7 providers typically account for over half of Data Centre space and power in each country market.
The new report also identifies the following trends:
- Premium Data Centre facilities, which are defined as providing 20 kW bundles of power as standard, are changing to become more “flexible” Data Centre facilities which can provide different data halls with dedicated space, power resilience, SLA, shared use or price points.
- Telecoms Providers, are developing new Data Centre space for cloud & hosting services, with several telecoms operators – such as Colt - now claiming that their facilities are carrier neutral in order to appeal to a wider range of users, which are separate from network users.
- Customer Power per square metre of Data Centre appears to have peaked. Data Centre providers such as Interxion and TelecityGroup report that power per square metre has peaked at an average of 1 kW to 1.1 kW, with further power increasing only in line with new Data Centre build-outs.
- New Data Centre space is being expanded in the Nordic countries. New providers are being established in Norway and Sweden, such as Hydro66 and Green Mountain, which are capitalizing on low cost power and green facilities to attract new inward user investment.
The report provides details of average pricing per kW, rack space and per square metre by each of the 24 Country Markets in Europe, with a 5 year forecast for raised floor space and total customer power for each country. Despite the price competition present in France, Germany, Netherlands and the UK, average Data Centre rates remain stable over time.
However, the mature Data Centre markets of the UK, Germany & France are increasingly composed of a series of discrete geographical Data Centre clusters, with Data Centre pricing in London, Frankfurt & Paris being markedly higher than in other towns and cities. But more Data Centre space and power is now being developed outside of the main cities, benefiting from lower cost land costs.
But compared with the continued price commoditization for other telecoms services, Data Centre pricing remains stable as it is buoyed by demand for cloud, hosting & storage applications.
- Czech Republic