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The New Face of Home Security - 2015 Edition

  • ID: 3498468
  • Report
  • October 2015
  • Region: Global, United States
  • 78 Pages
  • Parks Associates
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Just Under 25% of U.S. Broadband Households Have a Working and Active Security System
The New Face of Home Security - 2015 Edition provides an update to the 4Q 2013 report of the same name; it also presents issues that challenge the many companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies. In sum, it provides a working knowledge of today’s U.S. residential security system market, its players, and the consumers who have adopted security.

This report is for the U.S. marketplace only and addresses the private housing marketplace, including multifamily and single family dwellings. Not included is government housing of any kind, including public housing and military bases. The emphasis of this report is monitored and non-monitored security systems. Smart home components and controllers are addressed as adjacencies and drivers to security system acquisition. Forecasts and analysis of specific single category smart home devices and systems are addressed in other category reports. From the perspective of a single device type, such as a network security camera, the security industry represents one of several distribution channels, albeit currently an important channel to win.

The report includes topline U.S. forecasts for security systems and professional and fee-based self-monitoring for security systems. It also includes information from interviews and surveys of traditional security dealers. 10K broadband households are surveyed per quarter; questions about security systems are in each survey. The report includes some key topline results from surveys as well as analysis using that data.

Finally, highlights for companies that are effecting change in the residential security industry are highlighted with an emphasis on initiatives that indicate trends and strategic direction. Market share for 2014 system sales as well as share for major security providers are also present in the report.
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1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
1.4 Key Questions Addressed

2.0 Executive Summary

Smart Home in the Security Market
Security Market Drivers and Inhibitors
Profiling the Security Customer
Market Outlook & Industry Strategies

3.0 Players in the Residential Security Industry
3.1 Professional Monitoring Providers
3.2 Security Manufacturers

4.0 Residential Security and the U.S. Household
4.1 Security Systems in Owned Homes vs. Rentals and Single-Family Detached Homes vs. Others
4.2 The Importance of Household Income to Security Adoption
4.3 The Presence of Security Systems by Home Size
4.4 Installation Method Used by Broadband Households with Active Security System
4.5 Technology Attitude in U.S. Broadband Households with Security Systems
4.6 The Effect of Geography and Area Type on Security Adoption

5.0 The Dealer Channel for Residential Security
5.1 Security Dealer Revenue
5.2 The Security Dealers’ Business Metrics and Views
5.3 Business Challenges
5.4 Security Dealers’ View on Security System Most Valued Features
5.5 Customers’ Most-valued Remote Control and Monitoring Capabilities
5.6 Average Installations per Month (2013-2015 estimate)
5.7 Adoption of Interactive Services
5.8 Most-Used Interactive Service Provider
5.9 Top Factors for Security Dealers Selecting an Interactive Service Provider
5.1 Preferred Security System Manufacturers

6.0 Forecasts for Residential Security
6.1 Forecast Methodology
6.2 The Overall Residential Security Landscape
6.3 Professionally Monitored U.S. Households - The Numbers
6.4 Smart Home Control with Professionally Monitored Security
6.5 Recurring Monthly Revenue (RMR) for U.S. Security Monitoring by Type
6.6 Professionally Installed versus Self-Installed Security Sales for Professionally Monitored U.S. Households
6.7 Attrition
6.8 Total Systems Sales: All Types of New & Replacements
6.9 Revenues for the Forecast Period

7.0 Appendix
7.1 Glossary
7.2 Index
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Tricia Parks, Chairman, Founder, and CEO

Tricia Parks is the founder, chairman, and CEO of Parks Associates, a market analyst and research company dedicated to providing meaningful information and counsel to companies offering technology-based products aimed at improving people's lives. She presents worldwide on consumer trends, market requirements, and industry structure, with an eye to meshing visionary and progressive ideas to consumer needs and wants.

Parks Associates hosts CONNECTIONS™, an international conference and showcase for the digital home hosted in the U.S., and CONNECTIONS™ Europe, hosted in Europe and focusing on market opportunities for digital products and services in the many nations of Europe. Tricia Parks also developed the Relevancy Theory, a forecasting model for sales across a broad range of digital electronic products and services.

Tricia has served on a variety of industry boards including CEA's Home Networking and Information Technology division, the National Research Council's Committee for a Partnership to Assess Technology for Housing (PATH), the AMD Board of Global Consumer Advocacy, and CABA. Tricia Parks has a BA from Sweet Briar College and graduate studies from the University of Texas.

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