European Bakery Market: By Type; By Distribution Channel & By Geography - Forecast 2016-2021

  • ID: 3501359
  • Report
  • Region: Europe
  • 146 pages
  • IndustryARC
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The bakery market has a strong presence in Europe owing to the increased demand for convenience foods among both adults and millennial. The market is well established in terms of product array, distribution channels, regulations, innovation platforms and consumer preference. Organic and gluten free products are the latest trends in bakery market as the demand for nutritional and healthy products is increasing significantly. The bakery market in Europe is estimated to be $XX billion in 2015 and is projected to escalate to $257.8 billion by 2022 at a CAGR of 3.31%.

The bakery market has been extensively studied based on several differentiating parameters to provide a comprehensive overview. The market has been segmented based on following parameters: type, distribution channel and country. Each of the categories has been further segregated into specific sub-divisions to consider the dynamics associated with this industry. Based on type, baked goods remained pre-dominant choice in 2015 followed by breakfast cereals. Baked goods category includes baked desserts, breads &rolls, biscuits and pizzas. In biscuits segment, sweet biscuits held major share whereas savory biscuits & crackers is set to grow faster owing to more product innovations and regular launches.

The distribution channels considered in the report includes retail, artisanal bakers and catering. Artisanal bakers is most revenue generating distribution channel in the European bakery market, mainly driven by the concentration of players and their image of traditional, authenticated and fresh products. Growing adoption of healthy baked products and organic foods is fuelling the bakery market in the Europe region. The regional market is fragmented with local companies leading in their respective markets. Some of the established players in the biscuits segment market include United Biscuits (U.K.), Mondelez International(U.S.) and Barilla Group (Italy) whereas breakfast cereals segment is led by Kellogg’s Company (U.S.), Nestle (Switzerland) and Weetabix (U.K).
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1. European Bakery Market: Macroeconomic Snapshot

2. European Bakery Market: Market Overview

2.1 Scope of the Study

2.2 Definitions

3. Executive Summary

4. European Bakery Market: Market Landscape

4.1 Market Share Analysis

4.1.1 U.K.

4.1.2 Germany

4.1.2.1. Private label market remains stagnant

4.1.3 France

4.1.4 Spain

4.1.5 Italy

4.1.6 Barilla led the market of biscuits with one third of the retail value share owing to brand popularity

4.1.7 Rest of Europe

4.2 Competitive Developments

4.2.1 Manufacturers focus on product innovations and promotional strategies to meet the growing needs of consumers

4.3 Consumer Insights

4.3.1 Younger population preferring ‘on the go’ convenient food

4.3.2 Middle age population demands ‘free-from’ bakery products

4.3.3 Consumer prefer buying local bakery product European Bakery Market: By Type

4.4 Baked Goods

4.4.1 Baked Desserts

4.4.2 Breads & Rolls

4.4.2.1 Economic crisis resulted in a positive growth of bread sales Considered as staple and healthy food

4.4.3 Cakes & Pastries

4.4.4 Pizzas

4.5 Breakfast Cereals

4.5.1 Hot Cereals

4.5.2 Ready to Eat Cereals

4.6 Biscuits

4.6.1 Savory Biscuits & Crackers

4.6.2 Sweet Biscuits

4.6.3 Others

5. European Bakery Market: By Category

5.1 Fresh Bakery Products

5.2 Frozen Bakery Products

6. European Bakery Market: By Distribution Channel

6.1 Retail

6.1.1 Supermarkets

6.1.2 Convenience Stores

6.1.3 Discounters

6.1.4 Bakery outlets

6.1.5 Others

6.2 Artisan Bakers

6.3 Catering & Industrial

7. European Bakery Market: By Country

7.1 U.K.

7.1.1 High quality bakery products influencing consumer buying

7.1.2 Over consumption of breakfast cereals among elderly population

7.1.3 Value for money: a primary need for consumers

7.2 Germany

7.3 France

7.4 Spain

7.5 Italy

7.5.1 Breakfast cereals: Fastest growing category in near future

7.5.2 Breads & Rolls: Highest consumption in 2014

7.6 Rest of Europe

8. European Bakery Market: Company Profiles

8.1 Kraft Foods Inc.

8.2 Kuchenmeister

8.3 Bahlsen Gmbh & Co KG

8.4 Kellogg’s Company

8.5 Griesson de Beukelaer Gmbh & Co KG

8.6 Premier Foods Plc

8.7 Nestle SA

8.8 Kronenbrot

8.9 Barilla Holding SPA

8.10 Warburtons Ltd.

"*Financials would be provided on a best efforts basis for private companies"

9. Appendix

9.1 Abbreviations

9.2 Sources

9.3 Research Methodology

9.4 Bibliography
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