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Processed Meat and Seafood in New Zealand

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    Report

  • 37 Pages
  • December 2020
  • Region: New Zealand
  • Euromonitor International
  • ID: 3511456
Processed meat and seafood is set to record a more dynamic performance in 2020 compared to the previous year, with a particularly notable upturn in demand for shelf stable and frozen varieties, being driven by a certain level of panic-buying period at the beginning of the lockdown in New Zealand, as consumers rushed to stockpile for their pantries.

The Processed Meat and Seafood in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Processed Meat and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Shelf stable and frozen products experience greater demand due to stockpiling during initial lockdown
  • Plant-based options continue to grow strongly during pandemic
  • Heller Tasty Ltd retains overall leadership due to dominance of largest value category, chilled processed meat

RECOVERY AND OPPORTUNITIES
  • Notable slowdown heading into 2021 due to switch to foodservice, while meat substitutes still offers further potential in line with health and wellness trends
  • Rise of food provenance following pandemic expected to intensify
  • E-commerce poses new opportunities on the horizon

CATEGORY DATA
  • Table 1 Sales of Processed Meat and Seafood by Category: Volume 2015-2020
  • Table 2 Sales of Processed Meat and Seafood by Category: Value 2015-2020
  • Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020
  • Table 5 Sales of Shelf Stable Processed Red Meat by Type: % Volume Breakdown 2015-2020
  • Table 6 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2015-2020
  • Table 7 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2015-2020
  • Table 8 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2015-2020
  • Table 9 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2015-2020
  • Table 10 NBO Company Shares of Processed Meat and Seafood: % Value 2016-2020
  • Table 11 LBN Brand Shares of Processed Meat and Seafood: % Value 2017-2020
  • Table 12 Distribution of Processed Meat and Seafood by Format: % Value 2015-2020
  • Table 13 Forecast Sales of Processed Meat and Seafood by Category: Volume 2020-2025
  • Table 14 Forecast Sales of Processed Meat and Seafood by Category: Value 2020-2025
  • Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2020-2025
  • Table 16 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2020-2025