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Processed Meat and Seafood in Germany

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    Report

  • 24 Pages
  • December 2019
  • Region: Germany
  • Euromonitor International
  • ID: 3511566
An overall decline in red meat consumption is expected to continue having a negative impact on processed meat sales in the forecast period. A consumer survey published by trade magazine Grips & Co in 2019 showed that 56% of respondents are seeking to reduce their overall meat consumption. Respondents also increasingly look at the provenance of meat and are becoming more willing to pay a premium for products with higher animal welfare and environment standards.

The Processed Meat and Seafood in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Processed Meat and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

List Of Contents And Tables

  • Headlines
  • Prospects
  • Processed Meat Undermined By Reduction In Red Meat Consumption
  • Meat Substitutes Benefits From New Product Development And Healthy Image
  • Processed Seafood Faces Heavy Competition From Fish-Based Ready Meals
  • Competitive Landscape
  • Private Label Dominance Makes Differentiation Strategies Necessary For Brands
  • Iglo's Focus On Healthier Recipes Boosts Its Performance
  • New Brands In Meat Substitutes Challenge Rügenwalder Mühle's Position
  • Category Data
  • Table 1 Sales Of Processed Meat And Seafood By Category: Volume 2014-2019
  • Table 2 Sales Of Processed Meat And Seafood By Category: Value 2014-2019
  • Table 3 Sales Of Processed Meat And Seafood By Category: % Volume Growth 2014-2019
  • Table 4 Sales Of Processed Meat And Seafood By Category: % Value Growth 2014-2019
  • Table 5 Sales Of Shelf Stable Processed Red Meat By Type: % Volume Breakdown 2014-2019
  • Table 6 Sales Of Chilled Processed Red Meat By Type: % Volume Breakdown 2014-2019
  • Table 7 Sales Of Frozen Processed Red Meat By Type: % Volume Breakdown 2014-2019
  • Table 8 Sales Of Frozen Processed Poultry By Type: % Value Breakdown 2014-2019
  • Table 9 Sales Of Frozen Processed Seafood By Type: % Value Breakdown 2014-2019
  • Table 10 Nbo Company Shares Of Processed Meat And Seafood: % Value 2015-2019
  • Table 11 Lbn Brand Shares Of Processed Meat And Seafood: % Value 2016-2019
  • Table 12 Distribution Of Processed Meat And Seafood By Format: % Value 2014-2019
  • Table 13 Forecast Sales Of Processed Meat And Seafood By Category: Volume 2019-2024
  • Table 14 Forecast Sales Of Processed Meat And Seafood By Category: Value 2019-2024
  • Table 15 Forecast Sales Of Processed Meat And Seafood By Category: % Volume Growth 2019-2024
  • Table 16 Forecast Sales Of Processed Meat And Seafood By Category: % Value Growth 2019-2024
  • Executive Summary
  • Low Overall Growth For Packaged Food Despite Premiumisation
  • Healthier Eating Trends: Sugar-Reduction And High Protein
  • Organic Packaged Food A Dynamic Niche For Premium Products
  • Animal Free Products: The Rise Of Dairy Alternatives And Meat Alternatives
  • Competitive Landscape: Dominance Of Private Label
  • Foodservice
  • Sales To Foodservice
  • Consumer Foodservice
  • Category Data
  • Table 17 Foodservice Sales Of Packaged Food By Category: Volume 2014-2019
  • Table 18 Foodservice Sales Of Packaged Food By Category: % Volume Growth 2014-2019
  • Table 19 Forecast Foodservice Sales Of Packaged Food By Category: Volume 2019-2024
  • Table 20 Forecast Foodservice Sales Of Packaged Food By Category: % Volume Growth 2019-2024
  • Market Data
  • Table 21 Sales Of Packaged Food By Category: Volume 2014-2019
  • Table 22 Sales Of Packaged Food By Category: Value 2014-2019
  • Table 23 Sales Of Packaged Food By Category: % Volume Growth 2014-2019
  • Table 24 Sales Of Packaged Food By Category: % Value Growth 2014-2019
  • Table 25 Gbo Company Shares Of Packaged Food: % Value 2015-2019
  • Table 26 Nbo Company Shares Of Packaged Food: % Value 2015-2019
  • Table 27 Lbn Brand Shares Of Packaged Food: % Value 2016-2019
  • Table 28 Penetration Of Private Label By Category: % Value 2014-2019
  • Table 29 Distribution Of Packaged Food By Format: % Value 2014-2019
  • Table 30 Distribution Of Packaged Food By Format And Category: % Value 2019
  • Table 31 Forecast Sales Of Packaged Food By Category: Volume 2019-2024
  • Table 32 Forecast Sales Of Packaged Food By Category: Value 2019-2024
  • Table 33 Forecast Sales Of Packaged Food By Category: % Volume Growth 2019-2024
  • Table 34 Forecast Sales Of Packaged Food By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources