Alcoholic Drinks in Macedonia

  • ID: 354755
  • Report
  • Region: Macedonia
  • 59 pages
  • Euromonitor International
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In 2017, alcoholic drinks recorded moderate total volume growth primarily due to market saturation and underperformance of wine which is one of the traditional alcoholic drinks, mainly of domestic origin. Towards the end of 2017 the Macedonian political crisis settled down after the latest parliamentary election in 2016 and the subsequent formation of a new government during the first half of 2017.

The publisher's Alcoholic Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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ALCOHOLIC DRINKS IN MACEDONIA

Executive Summary
Moderate Growth for Alcoholic Drinks in 2017
Growing Interest in Craft Beer Helps the Beer Category Maintain Strong Growth
in Total Volume Terms, Domestic Companies Dominated Alcoholic Drinks in 2017
Traditional Grocery Retailers Lead Distribution of Alcoholic Drinks
Total Volume Growth of Alcoholic Drinks Set To Slow Down
Market Background
Legislation
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 2 Key New Product Developments 2017
Market Indicators
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources
Headlines
Prospects
Beer Continues To Steal Share From Other Alcoholic Drinks Categories
Craft Beer Sales Are Accelerating
Premiumisation of Beer To Accelerate Thanks To Growth of Craft Beer
Competitive Landscape
Pivara Skopje Ad Leads Beer in 2017
Prilepska Pivarnica Ad Ranks Second Posting Strong Growth in 2017
International Companies Maintain Modest Presence in 2017
Category Background
Summary 4 Lager by Price Band 2017
Table 17 Number of Breweries 2013-2017

Category Data
Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Cider/perry Is An Emerging Alcoholic Drinks Category
Key Target Consumers of Cider/perry Are Mainly Younger Generations
Lack of Cider/perry Brands in Both Off- and On-trade Sales
Competitive Landscape
Carlsberg A/S Leads Cider/perry in 2017
Limited Number of Competitors Within Cider/perry
No Domestic Brands and Nbos/gbos Compete Within Cider/perry in 2017

Category Data
Table 33 Sales of Cider/Perry: Total Volume 2014-2017
Table 34 Sales of Cider/Perry: Total Value 2014-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2014-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2014-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022
Headlines
Prospects
Rtds/high-strength Premixes Struggles To Maintain Greater Market Significance
Category Faces Shortages of Relevant Brands
Younger Consumers and Party-goers Are Main Target Consumer Groups
Competitive Landscape
Diageo Plc Leads Rtds/high-strength Premixes in 2017
No Domestic Brands and Nbos/gbos on the Local Market
Few International Competitors and No Private Label Present in 2017

Category Data
Table 48 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Consumer Shift From Spirits Towards Beer Continues
Single Malt Scotch Whisky and Brandy Underperform in 2017
Domestically-produced Rakija and Other Distilled Beverages Continue Growth in 2017
Competitive Landscape
Croatia's Badel 1862 Dd Leads Spirits in 2017 Despite Continued Loss of Share
Diageo Plc Is the Second Largest Player in Spirits in 2017
Internationals Overwhelmingly Dominate Spirits in 2017

Category Data
Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 72 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 74 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 75 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022
Headlines
Prospects
Significant Consumer Shift Towards Beer Leads To Stagnant Wine Consumption in 2017
Continued Premiumisation of Wine Backfires on Domestic Market
Sparkling Wine Keeps Advancing While Fortified Wine Declines
Competitive Landscape
Winery Tikves Ad Leads Wine in 2017
Wine Is A Highly Fragmented Category With Several Prominent Leaders and Players
Internationals Dominate Sparkling Wine and New World Wines

Category Data
Table 78 Sales of Wine by Category: Total Volume 2012-2017
Table 79 Sales of Wine by Category: Total Value 2012-2017
Table 80 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 81 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 86 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 87 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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