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Toothpaste - Global Market Trajectory & Analytics

  • ID: 354898
  • Report
  • February 2022
  • Region: Global
  • 484 Pages
  • Global Industry Analysts, Inc

FEATURED COMPANIES

  • CCA Industries, Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline PLC
  • Hindustan Unilever Ltd.
  • Patanjali Ayurved Limited
  • Ranir, LLC

Global Toothpaste Market to Reach $17.6 Billion by 2024


Oral care is an essential and an extremely important aspect of personal hygiene for consumers across the world. Given the significance of teeth for crushing, chewing, grinding food, there is increased emphasis on oral hygiene to maintain the health of teeth as well as mouth. The increased focus on oral care is also being driven by the consumer desire to prevent common and preventable oral problems such as tooth loss, and dental cavities. A wide variety of oral care products are currently available to ensure hygiene of mouth and teeth including toothbrush, toothpaste and mouthwash, among others. Amid the COVID-19 crisis, the global market for Toothpaste is projected to reach US$17.6 Billion by 2024, registering a compounded annual growth rate (CAGR) of 4.4% over the analysis period. Europe represents the largest regional market for Toothpaste, accounting for an estimated 37.7% share of the global total. The market is projected to reach US$6.7 Billion by the close of the analysis period. China is expected to spearhead growth and emerge as the fastest growing regional market with a CAGR of 6.7% over the analysis period.

The market continues to be propelled by the rising awareness about oral hygiene, rising dental needs of an aging population and the advent of technologically advanced products. The market benefits from manufacturer efforts aimed at developing and launching new and advanced products, owing to changing consumer preferences. For example, in the recent years, the oral care market has been influencing by the growing popularity of whitening toothpaste, rising demand for automated toothbrushes, and the increasing use of online portals by customers for purchasing oral care products. Oral care products market is also witnessing manufacturers resorting to region-specific product launches, to meet the localized or regional customer needs. Most of the growth in the oral care market will emerge from the rapidly growing developing economies of Asia-Pacific, Middle East and Latin America. Expanding population, growing middle class population and rising disposable incomes of people are contributing to the increased demand for oral care products in the emerging markets. Despite the stable growth forecast for the oral care market, there are potential impediments to growth in the form of lack of awareness about advanced dental products, rising cost of oral care products, and intensifying competition in the market.

The market for Multi-benefit toothpastes is forecast to grow the fastest over the analysis period. Multifunctional toothpastes are popular and innovations drive growth in the mature market. Oral care segment being a mature market offers opportunities to the dealers and retailers by providing multi-functional toothpastes to the consumers. For instance, companies are launching toothpaste that not only provide whitening effect but also fights against plaque, stains, bad breath, sensitivity, cavities, tartar and gingivitis. Continuous rise in population and growing awareness about oral hygiene are playing a major role in driving the market. Companies are mainly focused on the young brigade by introducing toothpastes that appeal to teen consumers.

Select Competitors (Total 142 Featured) -

  • CCA Industries, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive (India) Ltd.
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • GlaxoSmithKline PLC
  • Henkel AG & Co. KGaA
  • Hindustan Unilever Ltd.
  • LG Household & Health Care Ltd.
  • Lion Corporation
  • Patanjali Ayurved Limited
  • Procter & Gamble Company
  • Ranir, LLC
  • Sunstar Suisse S.A.
  • Unilever plc

FEATURED COMPANIES

  • CCA Industries, Inc.
  • Colgate-Palmolive Company
  • GlaxoSmithKline PLC
  • Hindustan Unilever Ltd.
  • Patanjali Ayurved Limited
  • Ranir, LLC

I. METHODOLOGY


II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Oral Care Products: Maintaining Health of Teeth & Mouth
  • Toothpaste: An Essential Component of Routine Oral Hygiene Regimen
  • Developing Countries Turbo Charge Future Market Growth
  • Per Capita Consumption (in Grams per Year) of Toothpaste in Select Countries for 2019
  • Whitening Toothpastes Lead Global Toothpaste Market
  • Toothpaste - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Landscape
  • Multinationals Rule the Roost in the Toothpaste Market
  • Factors Impacting Sales of Toothpastes in the Worldwide Market (Score on a Scale of 1-10)
  • Global Competitor Market Shares
  • Toothpaste Competitor Market Share Scenario Worldwide (in %): 2019
  • Saturation Triggers Competition and Segmentation
  • Change in Marketers Strategy
  • Recent Market Activity
  • Leading Toothpaste Brands
  • Brand Extensions: Order of the Day
  • Advertising and Promotion
  • Advertising - For a “Brand” New Smile
  • The GEL Craze
  • Branding - Impact on Purchases
  • Advertising in the Children’s Toothpaste Segment
  • Distribution Channels
  • Supermarkets Grabs the Largest Pie
  • Strategies to Increase Market Share
  • Emergence of Multi-Channel Buyers
  • Online Marketing Catching Up
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Product Overview
  • Types of Toothpastes
  • Regular
  • Anti-Caries / Fluoride Toothpastes
  • Whitening Toothpaste
  • Children’s Toothpaste
  • Desensitizing Toothpaste
  • Gum Protection Toothpaste
  • Multi-benefit Toothpaste
  • Tartar Control Toothpaste
  • Toothpaste Formula
  • Toothpaste Ingredients
  • Select Toothpaste Ingredients and their Attributes / Functions

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Emerging Countries: Underpenetrated Markets Present Significant Growth Potential
  • Exponential Increase in Global Urban Population
  • World Urban Population in Million: 1950-2050P
  • Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 2000, 2020 & 2050
  • Burgeoning Middle Class Population
  • Global Middle Class Population (in Million) by Region: 2005, 2015, 2025 & 2030
  • Demographic Trends Influence Marketer Strategies
  • Herbal and Natural Toothpastes Give Tough Competition to Conventional Toothpastes
  • Biotechnology to Enable Re-growth of Teeth
  • BioMin Technologies Introduces Innovative Toothpaste Ingredient
  • Rise in Value-Added Toothpastes
  • Select Value-Added Toothpaste Products
  • New Flavors Flood Market
  • Mint - The Preferred Toothpaste Flavor
  • Toothpaste Flavors: A Comparison of Global Leading Flavors Used in Toothpastes
  • Segment Trends in the Toothpaste Market
  • Popularity of Whitening Toothpastes
  • Toothpastes with Natural Ingredients Gain Popularity
  • Sensitivity Toothpastes
  • Children’s Toothpaste
  • Remineralizing Systems
  • Triclosan: Effective but Faces Concerns over Environmental & Health Risks
  • Ban on Parabens in Few Markets
  • Recyclable Toothpaste Tube - The New Trend in Oral Care Market

4. GLOBAL MARKET PERSPECTIVE


III. MARKET ANALYSIS

UNITED STATES

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
  • Oral Hygiene Products: An Overview
  • Oral Care Market in the US (2018): Percentage Breakdown of Value Sales by Product Category - Mouthwash, Toothbrush, Toothpaste and Tooth Whiteners
  • Toothpaste Market - A Review
  • Outlook
  • Whiteners Gain Market Share
  • Growing Demand for “all in one” Toothpastes
  • Strong Growth for Children’s Toothpaste Market
  • Multi-Benefit Segment: On an Upward Trend
  • Toothpaste for Sensitive Teeth: A Promising Market
  • Competition
  • US Toothpaste Market Share (in %) by Company: 2019
  • Breakdown of Unit Sales of Leading Brands in the US Toothpaste Market: 2018
  • Consumer Trends

CANADA

JAPAN

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
  • Market Overview
  • Japanese Toothpaste Market Share (in %) by Company: 2019

CHINA

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
  • Toothpaste Market
  • Percentage Breakdown of Value Sales by Product Category in Chinese Oral Care Market: 2019
  • Percentage Breakdown of Value Sales by Price Category in Chinese Toothpaste Market: 2019
  • Percentage Breakdown of Value Sales by Toothpaste Type in Chinese Functional Toothpaste Market: 2019
  • China to Re-Define Safety Rules for Toothpaste
  • Competitive Scenario
  • Chinese Toothpaste Market Share (in %) by Company: 2019

EUROPE

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
  • Market Overview
  • Government Initiatives Foster Oral Healthcare Market in Central & Eastern Europe
  • Competitive Landscape
  • European Toothpaste Market Share (in %) by Company: 2019

FRANCE

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)

GERMANY

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
  • Market Overview

ITALY

UNITED KINGDOM

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
  • Market Overview
  • UK Toothpaste Market Share (in %) by Brands: 2019

SPAIN

RUSSIA

  • Market Overview
  • Russian Toothpaste Market Share (in %) by Brands: 2018

REST OF EUROPE

ASIA-PACIFIC

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
  • Outlook
  • Asia-Pacific Oral Care Market (2018): Percentage Breakdown of Volume Sales for Select Countries by Segment for Toothpaste, Toothbrush, and Others
  • Competition
  • Asia-Pacific Toothpaste Market Share (in %) by Company: 2019

AUSTRALIA

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)

INDIA

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
  • Oral Hygiene Market - An Overview
  • Indian Oral Care Market (2019): Percentage Breakdown of Sales by Segment for Toothbrush, Toothpaste and Others
  • COVID-19 Impact on FMCG Sector
  • Consumer Behaviour & Marketing Response in Covid-19 Outbreak
  • Low Per Capita Consumption Offer Lucrative Opportunities for the Toothpaste Market
  • Competitive Landscape
  • Indian Toothpaste Market Share (in %) by Company: 2019
  • Indian Toothpaste Market Share (in %) by Brands: 2019
  • Herbal & Ayurvedic Toothpaste Brands Challenge Colgate’s Leadership Position
  • Patanjali Ayurveda Registers Strong Growth in Indian Oral Care Business

SOUTH KOREA


REST OF ASIA-PACIFIC

LATIN AMERICA

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)

ARGENTINA


BRAZIL


MEXICO


REST OF LATIN AMERICA

MIDDLE EAST

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)

IRAN


ISRAEL


SAUDI ARABIA


UNITED ARAB EMIRATES


REST OF MIDDLE EAST

AFRICA

  • Toothpaste Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)

IV. COMPETITION

  • Total Companies Profiled: 142

A selection of companies mentioned in this report includes:

  • CCA Industries, Inc.
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive (India) Ltd.
  • Colgate-Palmolive Company
  • Dabur India Ltd.
  • GlaxoSmithKline PLC
  • Henkel AG & Co. KGaA
  • Hindustan Unilever Ltd.
  • LG Household & Health Care Ltd.
  • Lion Corporation
  • Patanjali Ayurved Limited
  • Procter & Gamble Company
  • Ranir, LLC
  • Sunstar Suisse S.A.
  • Unilever plc