The number of providers that are looking to reshape the web conferencing market has recently surged. Lower-priced cloud video conferencing services have emerged at a fast pace to vie for the same set of users. Next-generation team collaboration software such as Slack and HipChat have witnessed rapid traction, posing greater competition as well as growth opportunities for integration. In addition, Microsoft is fast establishing its clout in the cloud and has seen momentous success with Office365 which will pose a growing challenge to established providers.
Shaped by technology trends such as mobile and cloud proliferation, Internet of Things, and Big Data analytics, the total web collaboration “pie” is increasing. However, price erosion and in some cases the race to zero on pricing is a pressing issue for the industry.
Cloud is upending the way products and services will be delivered, evaluated, and used. The focus is shifting from over engineered products and number of features to agile development and continuous delivery that is based on actionable analytics and constant innovation. As a result, the industry will see significant shifts in user adoption and behaviors.
Point web conferencing solutions currently dominate the market. However, their days may be numbered as web conferencing gets increasingly integrated with a wide spectrum of software applications including messaging, team collaboration, and hosted VoIP.
The growth forecast is healthy but it will not materialize without significant industry transformation. Future success hinges on how quickly vendors simplify the increasingly complex collaboration products landscape.
Key Questions Answered
- Is the market growing, how long will it continue to grow, and at what rate?
- What are the key factors that will drive growth? Are there significant restraints that will hold the market back?
- How are the key competitors positioned today and how is the landscape evolving?
- How will the structure of the market change with time? What are the key trends?
- How will web conferencing and online meetings evolve over time to address changing user needs?
- Executive Summary - Market Engineering Measurements
- Market Overview - Key Definitions
- Research Methodology and Scope
- Research Coverage
- Market Overview - Key Questions This Study Will Answer
- Web Conferencing - Market Segmentation
- Major Findings
- Market Drivers
- Market Restraints
- Forecast Assumptions
- Total Web Conferencing Market - Revenue Forecast
- Total Web Conferencing - Revenue Contribution by Segment
- Collaboration Market
- Emergence of Collaboration Workspaces that Span all Modes of Communications
- Hosted Web Conferencing Services - Market Engineering Measurements
- Hosted Web Conferencing Services - Revenue Forecast
- Hosted Web Conferencing Services - Revenue Contribution by Region
- Hosted Web Conferencing Services - Revenue Forecast by Region
- Hosted Web Conferencing Services - SMB Adoption
- Hosted Web Conferencing Services - Vertical Market
- Hosted Web Conferencing Services - Use Cases
- Hosted Web Conferencing Services - Average Selling Prices
- CSP-based Third-Party Web Conferencing Services - Revenue Growth
- CSP-based Third-Party Web Conferencing - Trends
- Cisco Cloud Connected Audio (CCA-SP) - Impact on CSPs
- CSP-based Third-Party Web Conferencing Services - Competitive Share
- On-premises Web Conferencing - Market Engineering Measurements
- On-premises Web Conferencing - Revenue Forecast
- On-premises Web Conferencing - Average Selling Prices
- Competitive Analysis - Market Share for Total Web Conferencing
- Competitive Analysis - Market Share for Hosted Web Conferencing Services
- Competitive Analysis - Market Share for On-premises Web Conferencing
- Competitive Environment
- Disruptors are Reshaping the Market
- Competitive Assessment of Key Vendors
- Key Recommendations
- Legal Disclaimer
Primary research with web conferencing providers; published reports, decision support databases, company websites, and other secondary resources.
This research covers the market for hosted web conferencing services and on-premises web conferencing solutions. Web conferencing allows people to hold real-time, synchronous meetings and conferences over the web. The most basic feature of a web conference is screen sharing, whereby conference participants see content on the presenter's screen. Additionally, audio communications in a web conference can either be done through traditional public switched telephone networks (PSTN) networks or through voice over Internet protocol (VoIP).
Typical features of a web conference include:
- Slide presentation, desktop sharing, and application sharing
- Web co-browsing and file transfer
- Integrated PSTN and/or VoIP audio for web-based conference control
- Desktop video
- Public and private chat (text messaging)
- White boarding and annotation
- Polls and surveys
- Recording, archiving, and broadcasting
This research does NOT include:
- Revenue from annual software assurance or maintenance programs and ongoing support services.
- Stand-alone audio conferencing - Revenue from stand-alone audio conferencing services is not included. However, for solutions that offer tight integration of audio within web meetings, revenue from “integrated audio-web” conferences is included.
- Pure-play webcasting services - Standalone webcasting is excluded. However, revenue from webinar services offered by web conferencing vendors is included. Examples of webinar services that are included are WebEx Event Center and Citrix GoToWebinar.
- Video-centric cloud services - a growing number of cloud video conferencing services are now directly competing with web conferencing solutions. Video conferencing as a Service (VCaaS) providers such as Blue Jeans while mentioned in this report, are not included due to their video-centric focus.