Customer Perception of the Volkswagen (VW) Diesel Scandal in Western Europe

  • ID: 3565034
  • Report
  • Region: Europe, Western Europe
  • 40 Pages
  • Frost & Sullivan
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The VW Brand has Seen a Greater Impact in France and Italy
Volkswagen's (VW) concession of corporate malfeasance in circumventing Environmental Protection Agency (EPA) testing in the United States has sent the global automotive industry into a tailspin.

This research service closely examines the fallout from the diesel emission scandal and how the same has impacted the perception of automotive customers across the United Kingdom, France, Germany, and Italy.

Objectives

- How has the Volkswagen diesel emission scandal impacted the market's perception of the Volkswagen Group?

- How has the Volkswagen diesel emission scandal impacted the perception of diesel?

- What's has been the impact on German car manufacturers and the 'Made in Germany' tag?

- What impact has the scandal had on future car purchase decisions?
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1. Research Objectives and Methods
  • Objectives
  • Methodology
  • Sample Characteristics
2. Customer Perception of the Volkswagen Diesel Scandal
  • General Impact of the Volkswagen Diesel Scandal
  • Impact on Volkswagen in Detail
  • Perception of Diesel in Detail
  • Global Dimension of the Volkswagen Scandal on Credibility of Car Manufacturer
  • Dimension of the Volkswagen Scandal
  • General Impact on Brand Purchase Decision
  • Impact of Volkswagen Diesel Scandal Based on General Interest in Brand
  • Strong Impact of Volkswagen Diesel Scandal on Future Car Consideration
  • Repurchase Intention of Volkswagen Drivers
  • General Impact of Volkswagen Diesel Scandal on Overall Diesel Perception
  • Fuel Type Switching Analysis
  • Switching Analysis of Diesel Drivers
  • What Can Volksagen do to Rebuild its Reputation
  • What Else Can Volksagen do to Rebuild Trust?
  • Compensation Payments/Offer Benefits for Customers
  • Detailed Investigation and Full Transparency
  • Recall/Fix All Vehicles
  • Focus on Developing Cleaner Engines (Hybrid/Electric)
3. Key Conclusions
  • Key Findings
  • Implications for the Industry
  • Legal Disclaimer
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