Adoption and Open Territory States: Comparison of Basal Reading and Mathematics Textbook Usage Patterns

  • ID: 3579396
  • Report
  • 266 Pages
  • SIMBA Information
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Adoption and Open Territory States: Comparison of Basal Reading and Mathematics Textbook Usage Patterns
offers a comprehensive look at the U.S. K-12 education market for
reading and mathematics materials based on data culled from nationwide
surveys of school districts’ spending and product preferences. This
study is prepared by Education Market Research and especially targeted
to product developers with data on enrollment, funding, expenditures and
industry sales estimates based on survey results from U.S. school
districts, administrators and teachers.

This report provides an objective look at the highly lucrative
elementary reading market segment based on the results of a detailed
survey that was mailed in spring 2007 to 20,000 classroom teachers,
reading teachers, principals and district curriculum/instruction
supervisors. The mathematics segment is based on results of a detailed
survey that was mailed in spring 2008 to 18,000 math curriculum
supervisors, classroom teachers, math teachers and math department
chairs. The results were analyzed by job title, grade level and
geographic region to pinpoint the most profitable strategies for product
developers and marketers of instructional materials to consider
pursuing as they prepare for upcoming adoptions.

Unlike earlier versions of this report, Adoption and Open Territory States
includes the key similarities and differences Education Market Research
discovered between adoption and non-adoption states, and between the
large states of California, Texas, Florida and New York. The report
also addresses educators’ dependence on, choice and use of basal series
for reading and mathematics.

Also included with the report are tables of responses to all of EMR's
Reading and Mathematics survey questions broken out by adoption vs. open
territory states, and the four big states.

If you’re a product developer in today’s educational publishing
industry, you know the pressure is on more than ever to know your
customers, to reach not just the district, but also the building and
classroom level of granularity and detail. This report gives you
original empirical data from educators themselves. See how they rank the
products they use and the effectiveness of the publishers who provide
them.

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The Role of the Basal Reading Program
  • Reading Textbooks Currently Adopted
  • Age of Currently Adopted Programs
  • Suggested Improvements to Currently Adopted Reading Programs
  • Trends in Basal Reading Series Usage
  • Reading Intervention
  • Rankings and Ratings of Reading Program Features

The Role of the Core Mathematics Program

  • Math Textbooks Currently Adopted
  • Age of Currently Adopted Math Programs
  • Ratings of Current Math Textbooks
  • The Importance of Ancillary Materials
  • Sources of Supplemental Teacher Resource Books
  • Technology Usage for Math Instruction
  • Using Online Services to Assist with Math Instruction
  • Rankings and Ratings of Math Program Features

2007 National Reading Survey

National Survey of Mathematics 2008

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