2015 US Car Consumers

  • ID: 3594758
  • Report
  • Region: United States
  • 99 Pages
  • Frost & Sullivan
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Top Advanced Technology and Feature Priorities and Preferences in Passenger Vehicles
Rapid advancement of technologies and their declining costs provide new opportunities to meet the increasingly stringent emission and safety standards of vehicles and significantly enhance the driving experience. Several technology alternatives and pathways are available for meeting desired functional and performance goals, some of which come with cost and/or other tradeoffs.

Having the right technology-feature content that helps meet regulatory standards is critically important, providing at the same time maximum value to end customers.

Key Highlights:
- Safety, reliability, fuel economy, driving dynamics, and comfort/convenience are key purchase attributes
- High interest segments for specific advanced features include luxury car/SUV, midsize/large car, large SUV, and pickup truck
- BMW and Audi lead high on connected car and HMI feature perceptions
Note: Product cover images may vary from those shown
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1. Research Objectives and Methodology
  • Study Objectives
  • Methodology-1,584 Vehicle Owner Interviews in the United States
  • Sample Structure
2. Executive Summary
  • Comparison with Real Market Trends
  • Key Takeaways for Top Technologies
  • Top Technology Interest and Demand
  • Top Advanced Vehicle Features
  • Findings on the Other Top Technology Categories
  • Analysis of Top Advanced Features by Take Rate
  • Top Technology Features and Pricing
  • Brand Perception and Associations
  • OEM Recommendations
3. Relative Importance of Vehicle Attributes by Next Vehicle Segment
  • Importance of Vehicle Attributes
  • Importance of Vehicle Features by Next Vehicle Segment
4. Relative Importance of Advanced Vehicle Features by Next Vehicle Segment
  • Most and Least Important Advanced Features
  • Most Important Advanced Vehicle Features by Next Vehicle Segment
  • Least Important Advanced Vehicle Features by Next Vehicle Segment
  • Reach of Advanced Vehicle Feature Bundles
  • Advanced Feature Reach across Vehicle Segments
5. Advanced Features-Must Have, Nice to Have, and Not Important
  • Top Advanced Vehicle Features-Must Have
  • Top Advanced Vehicle Features-Nice to Have
  • Top Advanced Vehicle Features-Not Important
  • Top Connected Car Features-Must Have
  • Top HMI Features-Must Have
  • Top ADAS Features-Must Have
  • Top Health and Wellness Features-Must Have
  • Top Powertrain and Driving Dynamics Features-Must Have
  • Top Connect Car Features-Nice to Have
  • Top HMI Features-Nice to Have
  • Top ADAS Features-Nice to Have
  • Top Health and Wellness Features-Nice to Have
  • Top Powertrain and Driving Dynamics Features-Nice to Have
6. Brand Perception and Performance of Vehicle Makes
  • Ratings of Vehicle Makes
  • Top Vehicles Makes for Advanced Vehicle Features
7. Customer Segments to Target for Advanced Features
  • Segmentation Solution Analysis
  • Factors Used to Derive the Segmentation Solution
  • Strength of Factor Groupings by Segment Represented with +/- Ratings
  • Four Distinct Customer Segments to Target
  • Basic-oriented Vehicle Driver Profile
  • Basic-oriented Drivers
  • Performance-oriented Driver Profile
  • Performance-oriented Drivers
  • Technology-oriented Driver Profile
  • Technology-oriented Drivers
  • Cost Efficiency-oriented Driver Profile
  • Cost Efficiency-oriented Drivers
8. Review of Advanced Vehicle Features by Category-Connected Car Vehicle Features: Take Rates and Mean Price by Next Vehicle
  • Connected Car Smartphone-enabled Features-Price Sensitivity
  • Connected Car Personalized Features-Price Sensitivity
  • Connected Car Safety Features-Price Sensitivity
  • Connected Car Smartphone-enabled Features-Take Rate at Midpoint Test Price
  • Connected Car Personalized and Comfort/Safety Features-Take Rate at Midpoint Test Price
  • Connected Car Smartphone-enabled Features-Average Interpolated Mean Price
  • Connected Car Personalized and Comfort/Safety Features-Average Interpolated Mean Price
9. HMI Vehicle Features-Take Rates and Mean Price by Next Vehicle
  • HMI Input Interaction Features-Price Sensitivity
  • HMI Output to Driver Features-Price Sensitivity
  • HMI Input Interaction Features-Take Rate at Midpoint Test Price
  • HMI Output to Drivers Features-Take Rate at Midpoint Test Price
  • HMI Input Interaction Features-Average Interpolated Mean Price
  • HMI Output to Drivers Features-Average Interpolated Mean Price
10. ADAS Vehicle Features-Take Rates and Mean Price by Next Vehicle
  • ADAS Monitoring and Alert Features-Price Sensitivity
  • ADAS Driver Assist Features-Price Sensitivity
  • ADAS Emergency and Automated Driving Features-Price Sensitivity
  • ADAS Features-Take Rate at Midpoint Test Price
  • ADAS Features-Average Interpolated Mean Price
11. Health and Wellness Vehicle Features-Take Rates and Mean Price by Next Vehicle
  • Health and Wellness Warning Features-Price Sensitivity
  • Health and Wellness Comfort Features-Price Sensitivity
  • Health and Wellness Features-Take Rate at Midpoint Test Price
  • Health and Wellness Features-Average Interpolated Mean Price
12. Powertrain and Driving Dynamics Vehicle Features-Take Rates and Mean Price by Next Vehicle
  • Powertrain Features-Price Sensitivity
  • Driving Dynamics Features-Price Sensitivity
  • Powertrain and Driving Dynamics Features-Take Rate at Midpoint Test Price
  • Powertrain and Driving Dynamics Features-Average Interpolated Mean Price
  • Legal Disclaimer
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