Market research analysts predict the global scotch whiskey market to witness a steady growth at a CAGR of around 5% during the forecast period. The rise in disposable income and the growing demand for premium whiskey has been fueling the growth of this market. Around 88% of consumers globally, consider whisky as an affordable luxury, which is driving manufacturers to launch more premium and super-premium offerings to meet the demand.
Rising trends such as organic scotch whiskey is also expected to drive the growth of the market during the forecast period. Organic whisky distilleries avoid the usage of artificial colors for enhancing the appearance of the whisky.Â Some of the distilleries that offer organic scotch whiskies in the market are Benromach, Bruichladdich, Organic Spirits Company, and Da Mhile.
Segmentation by product and analysis of the global scotch whiskey market
- Malt scotch
- Grain scotch
- Blend scotch
Blend scotch accounted for nearly 79% of the market shares during 2014. This market research report predicts this segment to continue its dominance during the forecast period owing to the high demand from consumers. Some of the popular brands in this segment are Bells, Dewar's, Johnnie Walker, Whyte and Mackay, Cutty Sark, J&B, The Famous Grouse, Ballantine's, and Chivas Regal.
Geographical segmentation and analysis of the global scotch whiskey market
The global scotch whiskey market is dominated by Europe, which had a market share of 34% during 2014. France, Spain, and Germany are the major contributors in the scotch whisky market in the region. This research report anticipates Turkey to be an emerging market during the forecast period, fueling the demand for scotch whisky in Europe.
Competitive landscape and key vendors
The global scotch whisky market is fragmented due to the presence of numerous small and large suppliers. These vendors compete on the basis of price, quality, innovation, service, reputation, distribution, and promotion. The report predicts the market to witness a reduction in product prices due to the increasing competition among vendors. Diageo was the largest provider in the market during 2014 with a market volume share of 24%.
The leading vendors in the market are
- William Grant & Sons
Other prominent vendors in the market include Aceo, Beam Suntory, Ben Nevis Distillery, Erdington, Gordon & MacPhail, Harvey's of Edinburg International, International Beverage Holdings, Isle of Arran, and The Glenmorangie.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the scotch whiskey market?
- What are the key market trends impacting the growth of the scotch whiskey market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global scotch whiskey market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
- What are the key outcomes of the five forces analysis of the global scotch whiskey market?
- Global Whiskey Market: Trends and Statistical Analysis 2015-2019
- Beer Market in Germany- Market Research 2015-2019
- Global Rum Market 2015-2019
- Global Vodka Market 2015-2019
- Global Wine Market 2015-2019
- Top-vendor offerings
- Research methodology
- Economic indicators
- Key market highlights
- Market overview
- Market size and forecast
- Five forces analysis
PART 07: Geographical segmentation
- Scotch whisky market in Europe
- Scotch whisky market in Americas
- Scotch whisky market in APAC
- Scotch whisky market in MEA
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
- Other prominent vendors
- Pernod Ricard
- William Grant & Sons
- List of abbreviations
Exhibit 01: Product offerings
Exhibit 02: Overview of global alcoholic drinks and whiskey market
Exhibit 03: Volume CAGR of all whiskey sub-segments 2014-2019
Exhibit 04: Global whiskey market overview 2014
Exhibit 05: Global Scotch whisky market by revenue 2014-2019 ($ billions)
Exhibit 06: Global Scotch whisky market by volume 2014-2019 (billion liters)
Exhibit 07: Overview of global Scotch whisky market 2014-2019
Exhibit 08: Five forces analysis
Exhibit 09: Global Scotch whisky market by product 2014 ($ billions)
Exhibit 10: Global Scotch whisky market by product 2014 (volume)
Exhibit 11: Geographical segmentation of global Scotch whisky market by revenue 2014
Exhibit 12: Geographical segmentation of global Scotch whisky market by volume 2014
Exhibit 13: Geographical segmentation of global Scotch whisky market by volume 2014-2019
Exhibit 14: Geographical segmentation of global Scotch whisky market by revenue 2014-2019
Exhibit 15: Scotch whisky market in Europe 2014-2019 ($ billions)
Exhibit 16: Scotch whisky market in Europe 2014-2019 (million liters)
Exhibit 17: Scotch whisky market in Americas 2014-2019 (million liters)
Exhibit 18: Scotch whisky market in Americas ($ billions)
Exhibit 19: Scotch whisky market in APAC 2014-2019 ($ billions)
Exhibit 20: Scotch whisky market in APAC 2014-2019 (million liters)
Exhibit 21: Scotch whisky market in MEA 2014-2019 ($ billions)
Exhibit 22: Scotch whisky market in MEA (million liters)
Exhibit 23: Key leading countries in global Scotch whisky market by volume 2014
Exhibit 24: Urbanization by geography and income of countries 2014
Exhibit 25: List of companies and their brands in RTD Scotch whisky segment
Exhibit 26: Impact of drivers
Exhibit 27: Impact of drivers and challenges
Exhibit 28: Global Scotch whisky market by vendor 2014
Exhibit 29: Bacardi: Brand segmentation 2014
Exhibit 30: Diageo: Product segmentation
Exhibit 31: Diageo: Geographical segmentation by revenue 2014
Exhibit 32: Pernod Ricard: Product segmentation
Exhibit 33: Pernod Ricard: Geographical segmentation by revenue 2014
Exhibit 34: William Grant & Sons: Brand segmentation
The author of the report recognizes the following companies as the key players in the Global Scotch Whiskey Market: Bacardi, Diageo, Pernod-Ricard and William Grant & Sons
Other Prominent Vendors in the market are: Aceo, Beam Suntory, Ben Nevis Distillery, Erdington, Gordon & MacPhail, Harvey's of Edinburg International, International Beverage Holdings, Isle of Arran, and The Glenmorangie.
Commenting on the report, an analyst from the research team said: “Consumers are looking for organic food and drinks that have little or no impact on the environment. They are also reducing their consumption of synthetic materials, including pesticides and other harsh chemicals. For instance, barley is sprayed with pesticides during harvesting, and if it has to be stored for a longer duration, it is even treated with insecticides.”
According to the report, scotch whisky or any other whiskey consumed responsibly has numerous health benefits. According to the research conducted by the Rowett Research Institute in Aberdeen and part sponsored by the Scotch Whisky Research Institute in 1998, whiskey and wine increase the antioxidant level in the body, which helps in reducing the threat of and protecting against coronary heart diseases. According to the US Department of Agriculture, 1.5 oz of whiskey is fat-free, and therefore it can help in avoiding weight gain. It is also very low in carbohydrates, which can help diabetic patients enjoy the drink but responsibly.
Further, the report states that a major challenge faced by vendors of alcoholic beverages is the increased demand for non-alcoholic beverages.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- William Grant & Sons
- Beam Suntory
- Ben Nevis Distillery
- Gordon & MacPhail
- Harvey's of Edinburg International
- International Beverage Holdings
- Isle of Arran
- The Glenmorangie.