Local brands are expected to keep growing due to the aggressive in-store promotions that they carry out. These are usually conducted by a cook who is knowledgeable on the product and demonstrates how to cook and season or pair the product. Consumers are further incentivised to buy the product through discounts offered in the stores.
The publisher's Processed Meat and Seafood in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The publisher's Processed Meat and Seafood in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Processed Meat and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
PROCESSED MEAT AND SEAFOOD IN KENYAHeadlines
Prospects
Brands Carry Out In-store Tastings To Promote Awareness
Chilled Processed Meat Continues To Drive Growth
Manufacturers Innovate Their Offering
Competitive Landscape
International Brands Compete With Local Brands
Local Manufacturers Dominate the Competitive Landscape
Consumers Demand Healthier Options
Category Data
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2013-2018
Table 2 Sales of Processed Meat and Seafood by Category: Value 2013-2018
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2013-2018
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Processed Meat and Seafood: % Value 2014-2018
Table 6 LBN Brand Shares of Processed Meat and Seafood: % Value 2015-2018
Table 7 Distribution of Processed Meat and Seafood by Format: % Value 2013-2018
Table 8 Forecast Sales of Processed Meat and Seafood by Category: Volume 2018-2023
Table 9 Forecast Sales of Processed Meat and Seafood by Category: Value 2018-2023
Table 10 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2018-2023
Executive Summary
Growth of Packaged Food Remains Healthy in 2018
Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication
Government Supports Local Manufacturers With Its Big Four Agenda
Modern Retailing Continues To Gain Ground in 2018
Strong Performance Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
