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Analysis of Overseas Growth Strategies Among Chinese Automotive Original Equipment Manufacturers

  • ID: 3607752
  • Report
  • January 2016
  • Region: China
  • 54 pages
  • Frost & Sullivan
Chinese OEMs Aim to Export 1.32 Million Passenger Vehicles by 2022
This research service provides a strategic analysis of the overseas growth strategies of leading Chinese automotive Original Equipment Manufacturers (OEMs). It examines the factors that determine overseas market exploration and the export strategies of key OEMs. The study also includes an overview of the changing dynamics in the Chinese passenger vehicle market and a SWOT analysis for four key Chinese OEMs. The study features a comparative analysis of select global product lines and discusses the evolution of export activities of Chinese automotive OEMs in overseas markets. The report also provides a current and future outlook up to 2022 for Chinese automotive OEMs in overseas markets.

Research Scope

Base Year

Study Period
2012 to 2022

Forecast Period
2016 to 2022

Vehicle Type
Passenger vehicles (cars and light trucks)

Focus of Study
Global analysis leading to a focus on select export markets of automotive
OEMs headquartered in China

Geographical Scope
Focuses on Africa, Latin America, Asia-Pacific, and the Middle East

Research Aims and Objectives


- To understand the interests of Chinese OEMs (market entry or expansion plans) in regards to overseas markets (e.g., the United States and Iran)
- To analyze the overseas market expansion strategies of key Chinese OEMs
- To present an insight into the business models and market opportunities of Chinese OEMs in terms of overseas market conquests
- To provide an analysis of the top five overseas markets targeted by Chinese OEMs
- To provide an actionable set of conclusions and recommendations

- To determine the factors affecting the business strategies of Chinese OEMs
- To analyze the impact on unit sales export opportunities
- To assess the impact on the product portfolios of Chinese-HQ OEMs looking at overseas markets
- To identify the key benchmarks adopted by Chinese OEMs that target overseas markets
- To highlight key investment decisions, localization opportunities, and mergers and acquisitions
- To assess key consumer preferences in major overseas markets

Note: Product cover images may vary from those shown
Executive Summary
Research Scope, Objectives, Background, and Methodology
Overview of the Changing Dynamics in the Chinese Passenger Vehicle Market
SWOT Analysis for Key Chinese OEMs
Comparative Analysis of Select Global Product Lines
Evolution of Chinese OEM Activities in Export Markets
Overview of Success Factors in Automotive Export Markets
Conclusions and Future Outlook
Note: Product cover images may vary from those shown