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Competition Analysis of the Worldwide Smartphone Industry and Analysis of Major Vendors Strategies

  • ID: 3607759
  • Report
  • Region: Global
  • 27 pages
  • Market Intelligence & Consulting Institute (MIC)
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Read about Major Vendors' Market Share and Specifications of Major Flagship and Mid-Range Smartphones Launched in 2015


  • Apple
  • Gionee
  • Huawei
  • Lenovo
  • Neul
  • Sony
  • MORE
The global smartphone market has slowed down in 2015. Facing greater challenges, smartphone vendors are focusing more on emerging markets like India and Africa. This report profiles the competition landscape of the worldwide smartphone industry in 2015 and provides an analysis of two major Chinese vendors' strategies, i.e. Huawei and Xiaomi.

List of Topics
Overview of the global smartphone market, including shipments and ASP forecasts from 2015 to 2019, major vendors' market share, and specifications of major flagship and mid-range smartphones launched in 2015

Analysis of Huawei's and Xiaomi's strategies, including their development history, sub-brands and smartphone features, value chain activities, and key success factors

Note: Product cover images may vary from those shown
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  • Apple
  • Gionee
  • Huawei
  • Lenovo
  • Neul
  • Sony
  • MORE
Competition Analysis of the Worldwide Smartphone Industry

Analysis of Major Chinese Vendors' Strategies

- Huawei

- Xiaomi

Note: Product cover images may vary from those shown
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- Apple
- Blackberry
- Coolpad
- Gionee
- Haier
- Honor
- Huawei
- JD
- Karbonn
- Lenovo
- LG
- Micromax
- Microsoft
- Neul
- Oppo
- Redmi
- Samsung
- Sony
- Suning
- Tmall
- Xiaomi
- ZT
Note: Product cover images may vary from those shown
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Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis