Global Online Web and Mobile Analytics Market - Product Image

Global Online Web and Mobile Analytics Market

  • ID: 3608030
  • Report
  • Region: Global
  • 82 Pages
  • Frost & Sullivan
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High Demand for Real-time Targeting and Personalization Leads to a Rise in Demand for Mobile Analytics
The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North America and Latin America; Europe, the Middle East, and Africa; and Asia-Pacific. Market drivers and restraints are ranked in order of impact. The study provides global and regional revenue forecasts, vertical analyses, and the competitive landscape and outlines distribution channels and market demand. In addition, the study covers technology and general market trends and offers predictions for the industry.

Key Findings

- The online Web and mobile analytics market demonstrated steady growth in 2015 as the need for real-time targeting and personalization gave rise to several use cases in both segments.

- The mobile analytics segment was particularly strong in 2015, especially in North America and Asia-Pacific (APAC), which saw a rapid adoption of mobile applications and a subsequent growth of mobile advertising.

- Emphasis on analytics is growing to extract the necessary insights that help publishers and advertisers determine their target audience accurately for more personalized and contextual messaging.

- Proliferation of channels is further infusing the need to derive relevant multi-channel data to drive targeted campaigns, especially for customer retention and churn management.

- Market incumbents such as Adobe, Google, and IBM have maintained their positioning, whereas new comers such as Oracle look to establish a larger market share through acquisitions.

- Traditional restraints to growth remain, such as privacy concerns and shortage of analytics experts. Specifically in Europe, the new data privacy regulations bring in a fair amount of uncertainty to the future of Web and mobile analytics vendors that fall under the European Union (EU) or serve customers in the EU.

- Google Analytics, which continues to be offered as a free solution, is still a huge hindrance in emerging markets such as India and China, where vendors find it challenging to evangelize their value proposition.

- Overall, the market grew by X% in 2015, reaching $X billion in revenue. Growth is expected to reach its high between 2018 and 2020 as global markets adopt mobile analytics at a rapid pace. The market is projected to reach $X billion by 2022.

Key Questions This Study Will Answer

- What factors drive the online Web and mobile analytics market growth? What is the anticipated growth rate?

- What are the implications of market consolidation? Which vendors have the highest probability of being acquired?

- What are the regional trends? Which region is expected to grow the fastest?

- What are the current pricing trends? How are new mobile analytics vendors value pricing their solutions?

- What are the technology trends shaping product development of online Web and mobile analytics?

- What are the key factors customers are considering when they choose a new online Web or mobile analytics solution?
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1. Executive Summary
  • Key Findings
  • Executive Summary - Market Engineering Measurements
  • Executive Summary - CEO’s Perspective
2. Market Overview
  • Market Definition
  • Market Overview - Vertical Segment Definitions
  • Frequently Used Terms
  • Market Overview - Regions Covered
  • Market Overview - Key Questions This Study Will Answer
3. External Challenges: Drivers and Restraints - Total Online Web and Mobile Analytics Market
  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained
4. Forecast and Trends - Total Online Web and Mobile Analytics Market
  • Forecast Assumptions
  • Revenue Forecast
  • Percent Revenue Forecast by Segment
  • Revenue Forecast Discussion
  • Pricing Analysis Discussion
  • Percent Revenue Forecast by Region
  • Revenue Forecast by Region
  • Revenue Forecast Discussion - NALA
  • Revenue Forecast Discussion - EMEA
  • Revenue Forecast Discussion - APAC
  • Percent Revenue by Vertical
  • Percent Revenue Discussion by Verticals
  • Market Distribution Channels
  • Market Distribution Channels Discussion
5. Market Share and Competitive Analysis - Total Online Web and Mobile Analytics Market
  • Competitive Analysis - Market Share
  • Competitive Landscape
  • Market Share Discussion
  • Competitive Environment
  • Noteworthy M&A
  • Competitive Factors and Assessment
6. Web Analytics Segment Analysis
  • Web Analytics Segment - Key Findings
  • Web Analytics Segment - Market Engineering Measurements
  • Web Analytics Segment - Revenue Forecast
  • Web Analytics Segment - Percent Revenue Forecast by Region
  • Web Analytics Segment - Revenue Forecast by Region
  • Web Analytics Segment - Revenue Forecast Discussion
  • Web Analytics Segment - Market Share
  • Web Analytics Segment - Competitive Environment
7. Mobile Analytics Segment Analysis
  • Mobile Analytics Segment - Key Findings
  • Mobile Analytics Segment - Market Engineering Measurements
  • Mobile Analytics Segment - Revenue Forecast
  • Mobile Analytics Segment - Percent Revenue Forecast by Region
  • Mobile Analytics Segment - Revenue Forecast by Region
  • Mobile Analytics Segment - Revenue Forecast Discussion
  • Mobile Analytics Segment - Market Share
  • Mobile Analytics Segment - Competitive Environment
8. Technology and Market Trends - Total Online Web and Mobile Analytics Market

9. The Last Word
  • The Last Word - Predictions
  • Legal Disclaimer
10. Appendix
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- Adobe
- Google
- IBM
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