This report includes case studies highlighting the partnerships between music apps and mobile carriers worldwide and the underlying business models. It also provides a five-year market forecast of streaming music revenues from the mobile carrier perspective.
Purpose of Report:
The mobile industry is becoming increasingly competitive. Mobile operators around the globe are experimenting with various strategies to stay competitive, keep loyal customers, and generate additional revenues. The digital music industry is also going through a volatile period. Since the digital download market stalled in 2010, the streaming music service model has become the industry savior. Mobile operators’ search for new revenue opportunities has revived their interest in digital music distribution, despite their recognition of the presence of formidable OTT music service providers. This report analyzes the relationships between mobile operators and their music service “frenemies” in the context of the shifting music listening behaviors of the growing smartphone user population worldwide. In addition to highlighting trends in mobile music services and existing collaborations between mobile operators and their partners, the report also probes potential new roles that mobile operators can play in the digital music value chain and projects mobile operator revenues from direct-to-consumer mobile streaming music services.
Scope of Report:
This report focuses on the streaming music services that are usually delivered via a mobile app on consumers’ smartphones. Streaming music services mainly consist of two service models: Internet radio, supported mainly by advertising, and on-demand music streaming monetized via a monthly or annual paid subscription. Digital download and ringtone/ringback tone services are relevant to mobile operators but are not the focus of this report.
From a geographical perspective, this report covers global mobile music trends and global mobile operators’ initiatives and strategies for digital music services, with a special focus on operators’ activities in North America, Western Europe, Asia & Pacific, and Latin America. Forecasts of global active mobile streaming listeners and operator’s mobile streaming music service revenues include breakdown of four regions: North America, Western Europe, Asia & Pacific, and Rest of World.
Information for Mobile App Partnerships: Global Insights is drawn from multiple sources:
1. Interviews with and research on companies, including digital music service providers, digital music content aggregators and solution providers, record labels, and mobile operators.
2. Company financial reports and related secondary research
3. Publication from trade groups, such as the International Federation of the Phonographic Industry (IFPI)
4. Parks Associates consumer surveys, industry reports, and forecasts, including
- Industry report: Digital Audio for Connected Consumers, 3Q 2015
- Consumer Surveys: American Broadband Households and Their Technologies, 2Q/3Q 2015
- Market Forecasts: Smartphone and Digital Music NUMBERS, 3Q/4Q 2015
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources
2.0 Evolution of Music Services and Apps
2.1 From Ownership to Access: the Rise of Music Streaming
2.2 The Expansion of Music Content
2.2.1 Music Video Content
2.2.2 Live Music and Live Streaming
2.2.3 Social Media Integration
2.2.4 Content Exclusivity
2.3 Key Players
2.3.1 Content Providers: Record Labels and Artists
2.3.2 Music Content Aggregators
2.3.3 Music Service Providers
2.3.4 Channel Partners: Telco/Mobile Operators
3.0 Music Partnerships and Business Models
3.1 Music Bundling
3.2 White Labeling
3.3 Zero Rating
4.0 Future Roles: Mobile Operators & Digital Music Business
5.1 Definition and Forecast Methodology
5.2 Market Forecasts
6.0 Implications and Recommendations
7.2 Company Index