Location-based Search and Advertising Market in the US 2016-2020

  • ID: 3609001
  • Report
  • Region: United States
  • 50 pages
  • TechNavio
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FEATURED COMPANIES

  • bfonics
  • Gimbal
  • Ping Mobile
  • Qualcomm Izat
  • Shopkick
  • Thinknear
  • MORE
About Location-based Search and Advertising

Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers based on their interests and location. People use their mobile devices to search for local events in their vicinity related to dining, movies, travel, children, or home decor. Location-based search and advertising is the best way to communicate the right message to the right set of customers at the right time in a meaningful and engaging way. It is a method of direct communication between consumers and marketing companies, and it helps companies figure out the right set of target customers based on their likes, interests, and geographical locations.

The analysts forecast the location-based search and advertising market in the US to grow at a CAGR of 38.59% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the location-based search and advertising market in the US for the period 2016-2020. To calculate the market size, the report considers revenue generated from the following:
- Location-based search and advertising applications such as search, display, and messaging
- Push and pull advertising methods
- Individual users, enterprise consumers, analytics solutions providers, and government organizations worldwide

The report, Location-based Search and Advertising Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Foursquare
- xAD
- Groupon
- Scanbuy
- Shopkick

Other prominent vendors
- Yoose
- Verve
- Thumbvista
- Ping Mobile
- Qualcomm Izat
- Thinknear
- Polaris Wireless
- Waze (Google)
- bfonics
- Gimbal
- Social Retail

Market drivers
- Increased use of effective marketing techniques
- For a full, detailed list, view the full report

Market challenges
- Inaccuracy in search and advertising results
- For a full, detailed list, view the full report

Market trends
- Integration of location-based search with social networking websites
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • bfonics
  • Gimbal
  • Ping Mobile
  • Qualcomm Izat
  • Shopkick
  • Thinknear
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by application
  • Market size and forecast
PART 07: Market segmentation by technology
  • Market size and forecast
PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape
  • Competitive scenario
  • Market providers in the US
  • Market share analysis
  • Other prominent vendors
PART 14: Appendix
  • List of abbreviations
PART 15: About the Author

Exhibit 01: Product offerings
Exhibit 02: LBA value chain
Exhibit 03: Factors influencing LBA market
Exhibit 04: Benefits of location to mobile marketing and advertising
Exhibit 05: Importance of location data
Exhibit 06: Location-based search and advertising market in the US 2015-2020 ($ billions)
Exhibit 07: Five forces analysis
Exhibit 08: Location-based search and advertising market by application 2015-2020 ($ billions)
Exhibit 09: Location-based search and advertising market by application in 2015
Exhibit 10: Location-based search and advertising market by technology 2015-2020 ($ billions)
Exhibit 11: Location-based search and advertising market by technology in 2015
Exhibit 12: Frequency of noticing ads on smartphone by the US smartphone users
Exhibit 13: Smartphone penetration in the US 2011-2015
Exhibit 14: Impact of drivers
Exhibit 15: Customers denying online purchase for inaccurate search results on smartphones
Exhibit 16: Impact of drivers and challenges
Exhibit 17: Marketing services or platform providers
Exhibit 18: LBS and location platform providers
Exhibit 19: Ad networks
Exhibit 20: Foursquare: Product offerings
Exhibit 21: Groupon: Category by revenue 2014
Exhibit 22: Groupon: Geographical segmentation by revenue 2014
Exhibit 23: Scanbuy: Business offerings
Exhibit 24: Shopkick: Business offering
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FEATURED COMPANIES

  • bfonics
  • Gimbal
  • Ping Mobile
  • Qualcomm Izat
  • Shopkick
  • Thinknear
  • MORE
New Report Released: – Location-based Search and Advertising Market in the US 2016-2020

The author of the report recognizes the following companies as the key players in the Location-based Search and Advertising Market in the US: Foursquare, xAD, Groupon, Scanbuy and Shopkick.

Other Prominent Vendors in the market are: Yoose, Verve, Thumbvista, Ping Mobile, Qualcomm Izat, Thinknear, Polaris Wireless, Waze (Google), bfonics, Gimbal, and Social Retail.

Commenting on the report, an analyst from the research team said: “The rapid deployment of beacons is one major factor, which is anticipated to drive market growth during the forecast period. Beacon triggered marketing is an accurate model of proximity marketing, which works by utilizing Bluetooth signal from a beacon located with the store. Thus, the adoption rate of beacons is on the rise due to their easy deployment and inexpensive features.”

According to the report, with an increased per capita income in the US, customers are more focused on quality of service and personalization. Organizations are leveraging this consumer behavior with the help of location-based pull marketing techniques, to enhance their product visibility through advertisements and online campaigns.

Further, the report states that lack of accuracy in communication and information is a major challenge confronting the location-based search and advertising market in the US.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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- Foursquare
- xAD
- Groupon
- Scanbuy
- Shopkick
- Yoose
- Verve
- Thumbvista
- Ping Mobile
- Qualcomm Izat
- Thinknear
- Polaris Wireless
- Waze (Google)
- bfonics
- Gimbal
- Social Retail.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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