Brainhack. Tips and Tricks to Unleash Your Brain's Full Potential

  • ID: 3609935
  • Book
  • 192 Pages
  • John Wiley and Sons Ltd
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"The user′s guide your brain never came with."
Ian Gilbert, Founder of Independent Thinking

YOUR BRAIN

100 BILLION NEURONS

100 TRILLION CONNECTIONS

AND YOU ONLY COMMAND 5% OF IT.

NOW IT′S TIME TO TAKE BACK CONTROL!

Hack into the secret power of your brain

In Brainhack, creativity coach Neil Pavitt gives you tips and tricks to re–programme your brain developing the skills and insights that can transform how you think, solve problems and make decisions. This book will help you:

  • Learn to think smarter
  • Become more focused
  • Discover creative approaches to problem–solving
  • Generate ideas with innovative techniques
  • Unlock your brain blocks

"A practical primer in the art of problem–solving. In 45 instructive ′brainhacks′, Pavitt reveals how every one of us can make more of our brains."
Patrick Collister, Creative Director, The Zoo Google EMEA

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Introduction 1

Part 1 Thinking Smarter

1. Make a Done List 6

2. Change Your Memories 10

3. Be Kinder, Be Happier 16

4. Reward Upfront 18

5. Make a Better Impression 20

6. Exercise More to Make Your Brain Run Better 22

7. Let Your Body Do the Talking 24

8. Be More Musical 26

9. Don t Get Labelled 28

Part 2 Getting Started

10. See Things Differently 36

11. Watch Cat Videos 40

12. Don t Be Biased 42

13. Practice With Purpose 46

14. Stop Moaning 50

15. Don t Get Stressed 56

16. Make Fewer Decisions 60

17. Count the Days, Minutes and Hours 64

18. Look on the Bright Side 66

Part 3 Problem Solving

19. Take a Break 70

20. Just Start 72

21. Take Away the Context 74

22. Keep Asking Why 78

23. Sleep Well 82

24. Be More Sarcastic 86

25. Take Notes 90

26. Notice Your Mistakes 94

27. Write by Hand 98

Part 4 Idea Generation

28. Map It Out 102

29. Run a Brain Marathon 104

30. Do Something Different 108

31. Don t Try to Have Good Ideas 114

32. Think Like a Child 116

33. Don t Finish 120

34. Take Part in Name Calling 122

35. Stay Focused 128

36. Work Messy 132

Part 5 Breaking Through and Innovating

37. Enjoy Being Blocked 136

38. Think Like Goldilocks 140

39. Take a Walk, Have a Shower 145

40. Switch Off 150

41. Think When You re Tired 154

42. Just Say It 158

43. Give It the Overnight Test 160

44. Plan a Pre–Mortem 164

45. Make a Story of It 168

References 174

Image credits 177

About the Author 178

Acknowledgements 179

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Neil Pavitt has over 25 years′ experience as an award winning Creative Director and Writer in advertising and television working for companies like Saatchi & Saatchi and Sky. He is the founder of Lightbulb Consultancy, who specialise in demystifying the creative process for clients such as  Lloyds Bank, AstraZeneca and Goldman Sachs.
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