Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry

  • ID: 3610259
  • Report
  • 104 pages
  • GlobalData
1 of 4

FEATURED COMPANIES

  • AG Company OOO
  • Coswell S.p.A
  • General Mills
  • JFC International Inc
  • Phong Chitt Co Ltd
  • Tchibo GmbH
  • MORE
Summary:

Hot drinks are a regular part of consumers' diets however generally the category risks being considered old-fashioned and boring or appealing only to connoisseurs. Other opportunities exist to launch premium products in the market. Genuinely innovative products such as those featuring more extreme ingredients providing consumers with an opportunity to create latte art at home or targeting brain health will create the buzz and re-invigorate brand's image.

Key Findings:

- In traditionally “tea” countries such as Russia and China the coffee category will grow faster than hot tea

- In traditionally “coffee” countries such as Italy and Brazil the hot tea category will grow faster than coffee -

- The desire for relaxation and indulgence are key motivators when it comes to hot drinks consumption. Brands can target this by highlighting the superior taste sensations of the product as well as positioning it as accompanying moments of “me-time”

- Hot drinks that cater to consumers' busy lifestyles such as those that create breakfast or snacking occasions will become more popular

- The market will see more hot drinks aimed to provide busy consumers with an additional energy boost such as featuring guarana matcha or even nuts and seeds

- Cross-promotions of hot drinks with foods and snacks will help to maximize taste sensations derived from Hot Drinks consumption

- In the long term natural sweeteners will see more convenient packaging designed for hot drinks consumption

Hot Drinks: Identifying the latest trends for beverage manufacturers in the hot drinks industry maps opportunities according to whether they meet niche or mass-market needs and whether they will come to fruition in the short or long-term. This will help manufacturers and retailers to identify the needs worth targeting and to time new launches correctly. What else does this report offer?

- Identifies key consumption motivators behind consumers' desire for hot drinks

- Identifies key target groups and categories

- Explains how to effectively target the desire for relaxation and superior taste sensations

- Over 70product innovation examples targeting consumers niche and mass-market needs let the reader take inspiration from the most innovative launches

Reasons To Buy:

- Find out what innovations will shape the Hot Drinks market. This report maps 21 new innovation opportunities according to whether they meet niche or mass-market needs and shows whether they will come to fruition in the short or long-term

- Find out how to target new opportunities in the market. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

- Find out how to create an emotive connection with consumers to differentiate yourself among competition

- Know which countries are worth targeting for which categories worldwide

- Product analysis highlights innovative product strategies you can adapt to your category before your competitors do so
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • AG Company OOO
  • Coswell S.p.A
  • General Mills
  • JFC International Inc
  • Phong Chitt Co Ltd
  • Tchibo GmbH
  • MORE
1. Identifying the target audience
Global hot drinks market is growing, driven by consumers' desire for relaxation and recuperation

2. Mass Market, Long Term Opportunities
Edible cups and accessorises will ensure fun and indulgent experiences
Natural sweeteners will provide quilt-free taste enhancement
Single-serve coffee brewing gadgets will allow consumers to enjoy quality drinks on-the-go
Soup-style Drinks will cater to snacking occasions during busy days

3. Mass Market, Short-Term Opportunities
New convenient packaging format will become more popular
Caffeine-free hot drinks will target consumers' desire for variety
Energizing hot drinks will provide busy consumers with a boost Creating new categories, such as breakfast snacking drinks, will cater to consumers' functional and nutritional needs more precisely
Cross-promotions will ensure indulgence and better value for money

4. Niche, Long-Term Opportunities
Digestive health hot drinks will be popular among busy consumers Slimming
Stress management drinks should be developed to appeal to busy consumers
Skincare inspired drinks will appeal to beauty-conscious consumers
Mixed drinks will provide consumers with new experiences
Bone health claims will become more common in hot drinks
Drinks for kids should be marketed more explicitly in order to appeal to families
Brain health drinks will target Early Young Adults and the older generation
Extreme flavors should be used to provide experiential consumers with novel experiences

5. Niche, Short-Term Opportunities
Foam art provides consumers with novel and fun experiences, creating an emotive connection
Gendered hot drinks will target consumers' taste and nutritional needs better
Slimming drinks will target a niche but robust target group
Exotic milk drinks will target consumers' desire for new functional benefits and variety
Appendix
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
- AG Company OOO
- Ahmad Tea
- Ajinomoto General Foods
- Altiparmak Gida San ve Tic. Koll Sti.
- AVA Coffee Group
- Avalanche Coffee Ltd
- Biogena CB Spol. s.r.o.
- Biomedica
- spol. s.r.o.
- Changzhou Super Foods
- Coffeebrewer Nordic
- Coswell S.p.A
- Counting Sheep Coffee Inc
- Dash Co.Ltd.
- Dervolit Ltd.
- Dr One International
- DS Healthcare Ltd
- Edmark Industries
- Essential Living Foods
- Expoindigenas Ltda
- Fond Podderzhki Stroitelstva Khrama AKOOKh-I
- Fond Podderzhki Stroitelstva Khrama AKOOKh-I
- General Mills
- GlaxoSmithKline
- Glorious Industrial and Development Corporation
- Gold Flower Ltda
- GoNutrition,Gorodeyskiy Sakhar
- Goryacheklyuchevskaya Pchelovodnaya Kompaniya OOO
- Grupo El Corte Ingles
- Guangxi Guiren Tang Golden Camellia Tea Industry Group
- GVM I.E.
- Healthy Herbal Brews LLC
- Hong Fu Hang Health Food (Shenzhen) Co. Ltd.
- Ito En Inc
- Jeronimo Martins Dystrybucja S.A.
- JFC International Inc
- JFC International Inc
- JFC International Inc
- KFC,Kraft Canada Inc,Mantinga
- Maspex Wadowice
- Mokate S.A
- Namyang Dairy Products
- Nestle
- Niche Drinks Co. Ltd
- Nuzee Inc
- OHM Mandala S.A. de C.V.
- Pacific Foods of Oregon
- Phong Chitt Co Ltd
- Productos Naturela SAS
- PT. Netania Kasih Karunia
- Rishi Tea
- Sappe Co. Ltd
- Seven Seas Ltd
- Shanghai Baiyi Food
- Shenzhen Affcet Food Co.Ltd.
- Takara Tomy Arts Co
- Tchibo GmbH
- Teekanne
- Tetley GB Ltd
- The Korn Thai Co
- The Typhoo Tea Company
- Tipton Mills
- Twinings
- Vispak Prehrambena Industrija
- Whittard of Chelsea
- Woongjin Food Co. Ltd.
- Wuhan Tiantianhao Biology Products
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
Adroll
adroll