The report also assesses the market share of the industry based on popular licensing categories like Character/Entertainment, Corporate Brand, Fashion, etc. Business profiles and analysis of the business strategies of the leading companies operating in the segment such as Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. and Viacom Inc. are also included in the report.
- The US
- Asia Pacific
- Disney Consumer Products, Inc.
- Warner Brothers Consumer Products, Inc.
- Viacom Inc.
Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of global licensed merchandise industry in recent years. Licensed character toys especially Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital role in driving sales and new product launches within toys industry overall.
Some of the factors driving sales of licensed toys and licensed merchandise market overall are high demand from emerging markets, rise in spending on toys by kids and release of blockbusters especially Hollywood movies. Major market constraints are toy safety, counterfeiting of toys and unfavorable structural trends in the market globally. Key trends prevailing in the market includes Sales of licensed toys dominated by Action figures, Advent of Drones and Self-driving cars and launch of Interactive Barbie Doll by Mattel.
2. Licensed Merchandise Industry: Overview
2.1 Licensing Basics
2.1.1Types of Licenses
2.1.2 License by Property Type
2.1.3 Advantages of Licensing
2.2 Licensed Merchandise
3. Global Licensed Merchandise Market
3.1 Market Sizing Actual & Forecasted
3.2 Market Share
3.2.1 Market Share by Category
3.2.2 Market Share by Region
3.2.3 Market Share by Length of Licensing Agreement
4. Global Licensed Toys Market
4.1 Market Sizing Actual & Forecasted
4.2 Market Share
4.2.1 Share by Competitors
5. Global Licensed Merchandise Market-Focus on Licensed Toys: Regional Analysis
5.1 The United States/Canada
5.1.1.Licensed Merchandise Market Sizing Actual & Forecasted
5.1.2. Licensed Toys Market Sizing Actual & Forecasted
5.1.3 Retail Merchandise Market Share by Distribution Channel
5.2 Asia Pacific
5.2.1 Licensed Toys Market Sizing Actual & Forecasted
5.2.2 Market Share by Region
6. Global Licensed Merchandise Market-Focus on Licensed Toys Market Trends
6.1 Licensed Toys Sales Dominated by Action Figures
6.2 Advent of Drones & Self-Driving Cars
6.3 Interactive Barbie Doll by Mattel
7. Global Licensed Merchandise Market-Focus on Licensed Toys: Growth Drivers & Challenges
7.1 Growth Drivers
7.1.1 High Demand in Emerging Markets
7.1.2 Rise in Spending on Toys by Kids
7.1.3 Release of Blockbusters
7.2.1 Toy safety
7.2.2 Counterfeiting of toys
7.2.3 Unfavorable Structural Trends
8. Competitive Landscape
9. Company Profiles
9.1. Disney Consumer Products, Inc.
9.1.1 Business Description
9.1.2 Financial Overview
9.1.3. Business Strategies
9.2 Warner Brothers Consumer Products, Inc.
9.2.1 Business Description
- Financial Overview
9.2.3 Business Strategies
9.3 Viacom Inc.
9.3.1 Business Description
9.3.2 Financial Overview
9.3.3 Business Strategies
List of Tables
Table 1: Average Royalty Rate and Range of Royalties, by Property Type (2013-14)
Table 2: Average Royalty Rate and Range of Royalties, by Product Category (2013-14)
Table 3: Global Top Five Toy Licenses, LTM Ending April 2015
Table 4: Sales of Action Figures in Major Western Markets (2014)
Table 5: Global Top 10 Licensor’s by Licensing Revenues, 2014 (US$ Billions)
Table 6: Entertainment/Character Properties with US$1B+ in Global Licensed Retail Sales, 2013 (US$ Billions)
Table 7: Top 10 Film Franchises by Lifetime Merchandise Sales, through August 2014 (US$)
Table 8: Competitive Overview of the Franchises (2014)
List of Figures
Figure 1: The Licensing Processes Diagrammatic Representation
Figure 2: Global Retail Sales of Licensed Merchandise Market Size by Value, 2009-15E (US$ Billions)
Figure 3: Global Retail Sales of Licensed Merchandise Market Size by Value Forecasted, 2016E-20E (US$ Billions)
Figure 4: Global Retail Sales of Licensed Merchandise by Property Type (2014)
Figure 5: Global Retail Sales of Licensed Merchandise by Region (2014)
Figure 6: Global Retail Sales of Licensed Merchandise by Average Length of Licensing Agreement (2014)
Figure 7: Global Licensed Toys Market Size by Value, 2013-15E (US$ Billions)
Figure 8: Global Licensed Toys Market Size by Value Forecasted, 2016E-20E (US$ Billions)
Figure 9: Global Licensed Toys Licensing Revenues by Licensor’s (2014)
Figure 10: Global Licensed Toys Growth, LTM Ending April 2015
Figure 11: U.S./Canada Licensed Products Royalties and Retail Sales, 2011-14 (US$ Billions)
Figure 12: U.S./Canada Licensed Products Retail Sales Forecasted, 2015E-20E (US$ Billions)
Figure 13: The US Licensed Toys Market Size by Value, 2013-15E (US$ Billions)
Figure 14: The US Licensed Toys Market Size by Value Forecasted, 2016E-20E (US$ Billions)
Figure 15: U.S./Canada Retail Sales Market Share of Licensed Merchandise by Distribution Channel (2014)
Figure 16: Asia Pacific Licensed Toys Market Size by Value, 2014-20E (US$ Billions)
Figure 17: Asia Pacific Licensed Toys Market Share by Region (2014)
Figure 18: Population by Country, 2015 (Population in millions)
Figure 19: Population Times Average Monthly Disposable Salary (After-Tax), 2014 (US$ Billions)
Figure 20: Average Amount Spent per Child on Toys by Country, 2013 (US$)
Figure 21: Disney Consumer Products Revenue, FY2010-FY14 (US$ Billions)
Figure 22: Warner Brothers Consumer Products, Inc. Revenue, FY2010-FY2014 (US$ Millions)
Figure 23: Viacom Media Networks Revenue, FY2010-FY14 (US$ Billions)
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