To address this issue, Kwicr launched its mobile delivery network to manage mobile broadband performance, beginning with where the content is served to its destination - the mobile device. In essence, Kwicr aims to do for the last mile what firms such as Akamai Technologies and Limelight Networks do for the Internet backbone.
Mobile broadband performance is a problem, as poor quality delivery is the key reason consumers give up on apps and streaming content. Demand for streaming content is increasing and therefore the problem, both as it relates to delivery quality and the resulting user experience, will only get worse.
1.1 Burgeoning Mobile Content Acceleration Services Leads to Launch of Mobile Delivery Networks