The rapidly developing countries of the region present a very dynamic and high growth pattern for the industry. Owing to their large population sizes and market dynamics every country in the region presents a unique set of variables. The increasing business growth rate is one of the few common variables, responsible for the large and growing working class population. This fact is well observed in India, wherein the average age of a birth-giving woman is expected to rise by about 2 years till 2020 and a similar trend is expected for the average age of a woman getting married. These trends are observed with the increasing number of adopted pets and the humanization. But this trend is not universal as seen in Japan, where pets are not preferred in aged households as they are not able to take proper care and hence the slowly diminishing pet population in the region is responsible for the modest growth rate of 6.3% in the forecast period. In the Chinese market all the trends culminate in the volumes sales, the increasing pet population and rising cost of pet nutrition products are responsible for major growth of the market in the region. Pet humanization is the governing factor attributed for the whole growth pattern, due to the increasing urbanization and need for companionship.
The market is differentiated based various factors such as that of animal type, function type, ingredient type, application type and geography. Based on the animal type, the pet food sales are adjacent to the respective animal populations with dogs and cats occupying the major share. An increasing shift towards smaller breeds of dogs and cats is being observed in the recent years. On the end-user application muscle health, cognitive health, Digestive health continues to be the major concerns among pet owners, driving product sales in these segments. The differentiation between dietary supplements and nutraceuticals holds importance from a marketing and regulatory standpoint. Pain relief was the major source of revenue for the last decade and is expected to continue while factors like weight management, skin care and digestive health are gaining importance and are forecasted to increase at higher rates in the forecast period. ADM, Scoular, Merial, Novotech, and Mars are the major players in the industry.
Key Deliverables in the Study
1. Market analysis for the Asia-Pacific Pet Food Nutraceutical Market, with region specific assessments and competition analysis.
2. Market definition along with the identification of key drivers and restraints.
3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market.
4. Extensively researched competitive landscape section with profiles of major companies along with their market shares.
5. Identification and analysis of the macro and micro factors that affect the Asia-Pacific Pet Food Nutraceutical Market.
6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
7. A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
8. Insights on the major regions in country where this industry is blooming and to also identify the regions that are still untapped.
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1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. MARKET OVERVIEW
3.1 Market Dynamics
22.214.171.124 CHANGING DEMOGRAPHICS
126.96.36.199 AGEING PET POPULATION
188.8.131.52 CHANNEL SPECIFIC PRODUCT DEVELOPMENT
184.108.40.206 BRAND VALUE ENHANCEMENT
220.127.116.11 IMPACT OF UNCERTAIN GLOBAL ECONOMY ON PURCHASE DECISIONS
18.104.22.168 VETERNIARIANS PERCEPTIONS ON PRODUCT BENEFITS & DIFFERENCES
22.214.171.124 Regulatory Uncertainity
126.96.36.199 R&D INTRODUCING PRODUCTS WITH ADVANCED FORMULATION
188.8.131.52 RETAIL GROCERY CHAINS DOMINATING DISTRIBUTION & MARKETING SPACE
184.108.40.206 NEW VETERINARIAN/CLINIC DISTRIBUTION FORMAT
3.1.4 Porter's Five Forces Analysis
220.127.116.11 Bargaining Power of Buyers
18.104.22.168 Bargaining Power of Suppliers
22.214.171.124 Degree of competetion
126.96.36.199 Threat of new entrants
188.8.131.52 Threat of substitutes
4. MARKET SEGMENTATION
4.1 BY PET TYPE
4.2 BY FUNCTION TYPE
4.3 BY INGREDIENT TYPE
4.3.1 MILK BIO ACTIVES
4.3.2 OMEGA-3 FATTY ACIDS
4.3.4 PROTEINS & PEPTIDES
4.3.5 VITAMINS & MINERALS
4.4 BY APPLICATION TYPE
4.4.1 PAIN RELIEF
4.4.2 WEIGHT MANAGEMENT
4.4.3 DIGESTIVE HEALTH
4.4.4 IMMUNE SYSTEM
4.4.5 SKIN & COAT
4.4.6 FOOD ALLERGIES
4.4.7 EYE CARE
4.5 By Geography
5. COMPETITIVE LANDSCAPE
5.1 Market Share Analysis
5.2 Most active companies in the past five years
5.3 Most preferred strategic approach by major companies
6. COMPANY PROFILES
6.1.1 ARCHER DANIELS MIDLAND
6.1.2 The Scoular Company
6.1.3 OMEGA PROTEIN
6.1.4 NOVOTECH NEUTRACEUTICAL
6.2 PET FOOD MANUFACTURERS
6.2.1 NESTLE (PURINA PET CARE)
6.2.3 TOTAL ALIMENTOS
6.2.4 MARS INC
6.2.5 Vit2be-Diana Group
6.2.6 ROQUETTE FRERES
6.2.7 HILLS PET NUTRITION, INC.
6.2.8 DARLING INTERNATIONAL INC
6.2.9 BIG HEART PET BRANDS (J.M SMUCKER COMPANY)
- The Scoular Company
- Omega Protein
- Novotech Neutraceutical
- Pet Food Manufacturers
- Nestle (Purina Pet Care)
- Total Alimentos
- Mars Inc
- Vit2Be-Diana Group