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China's Disruptor: How Xiaomi Succeeds in the Smartphone Market

  • ID: 3617012
  • Report
  • Region: China
  • 20 pages
  • Market Intelligence & Consulting Institute (MIC)
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Report Provides Analysis of Xiaomi's Key Success Factors and its Future Development Strategies


  • Apple
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Founded in 2010, Xiaomi unveiled its first smartphone a year later and quickly made its name among Chinese netizens. With a rapid growth in sales and popularity, Xiaomi has jumped to China's top three smartphone vendors in less than five years. This report profiles Xiaomi's history and analyzes in depth its product deployment, operational performance, key success factors, and future development strategies.

List of Topics

- Xiaomi's development highlights and product deployment in the fields of smartphone, connected TV, and smart home

- Operational performance of Xiaomi's smartphone business in China, touching on its shipment volume and ranking (by market share) in recent years

- Analysis of Xiaomi's key success factors and its future development strategies, including expansion in sales channels and overseas markets as well as diversification into 3C products, IoT, and cloud services
Note: Product cover images may vary from those shown
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  • Apple
  • GITV
  • Huawei
  • LeTV
  • Micromax
  • Nokia
  • MORE
1. Development History

2. Product Deployment
2.1 Smartphone
2.1.1 Brand Name Xiaomi
2.1.2 Brand Name Redmi
2.1.3 Peripherals
2.2 Connected TV
2.2.1 Mi Box
2.3 Smart Home Products
2.3.1 Xiaomi Smart Home Products
2.3.2 Xiaomi Smart Home IoT Open Platforms

3. Operational Performance
3.1 Smartphone Shipments Surge via Online Channel
3.2 Market Share Leader in Chinese Smartphone Market

4. Key Success Factors
4.1 Open Innovation and Customer-Oriented Product Design
4.2 Low-end Disruption to Lure Overshot Customers
4.3 American-style Product Launch, Hunger Marketing Significantly Improve Brand Awareness
4.4 Pre-Ordering & Outsourcing Production to Enhance Competitiveness

5. Future Development Strategies
5.1 Strengthening Sales Channels and Overseas Markets
5.2 Diversification into 3C Products, IoT, and Cloud Services

Glossary of Terms
List of Companies

List of Tables
Table 1: Brief History of Xiaomi's Development
Table 2: Specifications of Xiaomi's Major Smartphones
Table 3: Specifications of Xiaomi's STB & Connected TV
Table 4: Xiaomi's Major Smart Home Products
Table 5: Smartphone Vendor Ranking by Shipments in China, 2011-1H2015

List of Figures
Figure 1: Xiaomi's Smart Home IoT Open Platform Solutions
Figure 2: Xiaomi's Smartphone Shipments, 2011-2015
Figure 3: Xiaomi Redefines Product Value Chain
Figure 4: Xiaomi's Low-end Disruption Strategy
Note: Product cover images may vary from those shown
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- Apple
- Blue Charm
- Coolpad
- Google
- Honor
- Huawei
- Kingsoft
- Lenovo
- LeTV
- Mango TV
- MediaTek
- Meizu
- Micromax
- Microsoft
- Midea
- Motorola
- Nokia
- Qualcomm
- Redmi
- Samsung
- Smartisan
- Wasu TV
- Xiaomi
- ZT
Note: Product cover images may vary from those shown
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Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis