Global Business Analytics Market - Global Trends and Forecasts (2016 - 2021)

  • ID: 3618094
  • Report
  • Region: Global
  • 117 pages
  • Mordor Intelligence
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FEATURED COMPANIES

  • IBM
  • INFOR
  • Microsoft Corporation
  • Oracle Corporation
  • QLIK Technologies Inc.
  • SAP SE
  • MORE
We live in a complex society, where all too often decisions have to be taken in ignorance of what the outcome is likely to be. That ignorance arises partly because, in a changing society past experience is increasingly irrelevant as a guide to future action. Thus, business organizations today are facing unprecedented challenges. Increased complexities and competition plus tougher demands from consumers require more sophisticated business strategies

An increase in purchasing power, demand and stiff market competition due to the entry of multiple players, corporates are forced to make crucial strategic and marketing decisions frequently. With the pressure to make informed decisions and the growing volume of raw data: both structured and unstructured; it is becoming increasingly essential to understand, interpret and manipulate the Big data and find patterns and trends in customer purchases and behavior to help effective and precise decision making. The availability of sophisticated tools and techniques and the advancement in algorithm development has facilitated data analytics and business intelligence in a big way. Business Analytics, at the junction of business and technology, involves finding innovative techniques to study and analyze data to understand customer preferences, behavior and other useful business insights. Its aim is to acquire competitive advantage in the market scenario by improving financial performance and decisions, strategic planning and achieving operational efficiency.

The effective use of advanced data analytics is seen to contribute in higher financial performance, better and faster decision making based on quantitative findings and higher likelihood to execute decisions as intended. Business Analytics is extensively being used in diverse areas such as retail, e-commerce, financial services, software and IT domains, governmental organizations, healthcare, media and mass communication and energy utilities.

The business analytical market that has been rapidly growing at 8.6% in 2012 and 8.2% in 2013 is estimated to boom with a compounded annual growth rate of 9.4% in 2018 and 10.3% in 2019. The global business analytics market has been projected to be worth $ 26.78 billion at the end of the next six years. The growing importance of data discovery, the emergence of software as a service (SaaS) and the need for customer analytics are some of the factors that are driving the growth of the Business Analytics market. Investing in addressing specific consumer demands reduces the risks and errors involved in decision-making and lower the operational costs, resulting in a bigger profit share from the pie.

The top active vendors of data analytics are SAS, IBM, Microsoft and SAP. Many other players, such as Oracle, Wipro and Accenture have gained prominence due to their active involvement in the development of platforms for Analytics.

The report involves a detailed account of recent trends, its analysis, key driving factors, the competitive landscape and projections pertaining to business analytics in the near future. It also elucidates market size, market value and shares, the recent mergers and acquisitions, the current attractive opportunities based on different market segmentations: by type (descriptive, decisive, predictive, diagnostic, prescriptive and event analytics) , by end-user, by vertical applications, by analytical functions and business category and by Geography.

What the report offers

1. Market Definition for the Business Analytics along with identification of key drivers and restraints for the market.

2. Market analysis for the Business Analytics Market, with region specific assessments and competition analysis on a global and regional scale.

3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a global and regional scale.

4. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares.

Please note: As this product is updated at the time of order, dispatch will be 72 hours from the date the order and full payment is received.
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FEATURED COMPANIES

  • IBM
  • INFOR
  • Microsoft Corporation
  • Oracle Corporation
  • QLIK Technologies Inc.
  • SAP SE
  • MORE
1. Introduction

1.1 Market Definition

1.2 Market Scope

1.3 Market Constraints

2. Research Methodology

3. Executive Summary

4. Market Overview

4.1 Overview

4.2 Market Size and Forecast

4.3 Market Share Estimation

4.4 Industry Value Chain Analysis

4.5 Porter's Five Industry Forces Analysis

4.5.1 Industry competition

4.5.2 Potential of new entrants

4.5.3 Power of suppliers

4.5.4 Power of customers

4.5.5 Threat of substitute products

5. Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Increase in Big Data: Structured and Unstructured

5.2.2 Availability of advanced Tools and Techniques

5.2.3 Growing Need for Customer Analytics

5.3 Constraints

5.3.1 Lack of Specialized skilled workforce

5.3.2 Data Privacy and Security

5.4 Opportunities

5.4.1 Skill development

5.4.2 Need to promote advanced self-service analytics tool

5.4.3 Integration with marketing channels and cloud-based deployment

6. Business Analytics Market Segmentation

6.1 By Deployment

6.1.1 Cloud

6.1.2 On-Premise

6.2 By Type

6.2.1 Decisive Analytics

6.2.2 Descriptive Analytics

6.2.2.1 Clustering Analytics

6.2.2.2 Personalization Analytics

6.2.3 Predictive Analytics

6.2.3.1 Cross-channel Analytics

6.2.3.2 Recommendation Analytics

6.2.3.3 Next Best Offer Analytics

6.2.3.4 Next Best Action Analytics

6.2.4 Diagnostic Analytics

6.2.5 Prescriptive Analytics

6.2.6 Event Analytics

6.3 By End-User

6.3.1 Retail

6.3.2 Healthcare

6.3.3 Communications

6.3.4 BFSI

6.3.5 Government

6.3.6 Media and Entertainment

6.3.7 Education

6.3.8 Energy and Power

6.3.9 Manufacturing

6.3.10 Others

6.4 By Vertical Application

6.4.1 Big Data Analytics

6.4.2 Retail Analytics

6.4.3 Forecasting

6.4.4 Social Media Analytics

6.4.5 Online Advertising

6.4.6 Customer Analytics

6.4.7 Text Analytics

6.4.8 Pricing and Revenue Optimization

6.4.9 Corporate Performance Management (CPM)

6.5 By Analytical Functions

6.5.1 Financial Performance and Strategy Management

6.5.2 Risk Analytics

6.5.3 Supply Chain Analytics

6.5.4 Workforce Analytics

6.5.5 CRM Analytics

6.5.6 Service Operation Analytics

6.5.7 Production Planning Analytics

6.5.8 Customer Analytics

6.5.9 Digital Analytics

6.5.10 Marketing Analytics

6.6 By Business Category

6.6.1 Customer Experience Enhancement

6.6.2 Innovative business model

6.6.3 Operation Efficiency

6.6.4 Precise Marketing

6.6.5 Real time Decision Making

6.7 By Geography

6.7.1 North America

6.7.1.1 U.S.A

6.7.1.2 Canada

6.7.2 Europe

6.7.2.1 U.K

6.7.3 Asia Pacific

6.7.3.1 India

6.7.3.2 China

6.7.3.3 Japan

6.7.4 Middle East and Africa

6.7.4.1 U.A.E

6.7.4.2 Saudi Arabia

7. Market Trends and Projections

7.1 Future Trends and Forecasts

7.2 New Product Development

7.3 Mergers and Acquisitions

8. Competitive Intelligence - Market Shares, Profiles, Overview, Products and Services, Innovations and recent developments

8.1 IBM

8.2 Accenture

8.3 Deloitte

8.4 SAP

8.5 SAS

8.6 Oracle

8.7 HP

8.8 Mu-Sigma

8.9 Opera

8.10 EXL Analytics

8.11 Genpact

8.12 Booz Allen

8.13 Microsoft

8.14 Wipro

8.15 Infosys

8.16 TCS

9. Recommendations

9.1 Faster and Cheaper Analytical Executions

9.2 Trends in Analytical Outsourcing

9.2.1 Need for Analytical Outsourcing

9.2.2 Models for Analytical Outsourcing

9.2.3 Resource cost models

9.2.4 Pricing cost models

9.2.4.1 Cost Plus

9.2.4.2 Unit Pricing

9.2.4.3 Fixed Pricing

9.2.4.4 Variable Pricing

9.2.4.5 Incentive-based/Performance-based Pricing

9.2.4.6 Risk/Reward Sharing
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  • Oracle Corporation
  • IBM
  • SAP SE
  • Microsoft Corporation
  • Tibco Software Inc.
  • SAS Institute
  • INFOR
  • Microstrategy Incorporated
  • QLIK Technologies Inc.
  • Tableau Software Inc.
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