Consumer and Market Insights: Personal Hygiene Market in South Korea

  • ID: 3620927
  • Report
  • Region: South Korea
  • 74 pages
  • GlobalData
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FEATURED COMPANIES

  • 7-Eleven
  • Bentley Organic
  • Coty Inc
  • Galderma Laboratories
  • Jason
  • Mountain Country
  • MORE
Summary:

Soap Bars occupy a majority share in the South Korean Personal Hygiene market and are expected to further gain market share. As South Korea ranks among the richest nations in South East Asia the disposable income of the population is high. This will encourage consumers to opt for premium products. The country is also ranked amongst the top three countries in terms of number of annual hours worked leading to an increased demand for Personal Hygiene products that help consumers to fasten their morning rush.

Key Findings:

- The Personal Hygiene market in South Korea will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

- Majority of Anti-Perspirants and Deodorants products were consumed by the female population in South Korea.

- Soap is the leading value category and is also forecast to represent fastest growth at CAGR of 6.3% during 2015-2020

- Hypermarkets and Supermarkets occupies more than half of the market share in Anti-Perspirants and Deodorants category.

- Time Scarcity Fresh Natural and Pure are the major trends in South Korean Personal Hygiene market.

- Innovative packaging is attracting the consumers of South Korea.

- Dispenser closure is forecast to register fastest growth at a high CAGR of 7.7% during 2015-2020 in the Personal Hygiene market in South Korea.

Consumer and Market Insights report on the Personal Hygiene market in South Korea provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets Convenience Stores Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for paper and board flexible packaging rigid plastics rigid metal and others; container data for: Film Bottles Box Wrapper Tube Aerosol and others.

- Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 7-Eleven
  • Bentley Organic
  • Coty Inc
  • Galderma Laboratories
  • Jason
  • Mountain Country
  • MORE
Introduction
- Report introduction and definitions

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National Personal Hygiene service figures - Key Takeouts
- Market value and volume for the South Korean Personal Hygiene market
- Historical and projected consumption in the South Korean Personal Hygiene market
- Degree of trade up/down-trade in the South Korean Personal Hygiene market
- Market volume of South Korean Personal Hygiene by category
- Historical and projected market value of South Korean Personal Hygiene by category
- Winners and losers in the South Korean Personal Hygiene market
- Segment share (value terms) of the category and change in market share in the South Korean Personal Hygiene market
- Category level pricing in the South Korean Personal Hygiene market

Retail Landscape and Key Distribution Channels
- Leading retailers in the South Korean Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the South Korean Personal Hygiene market
- Leading distribution channels ((value terms) by category

Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Consumer trend framework and explanation of the sub-trends
- For key trends in the South Korean Personal Hygiene market
- How the trend is influencing consumption in the South Korean Personal Hygiene market
- How to target the trend in the South Korean Personal Hygiene market
- How the trend will evolve in the South Korean Personal Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New product examples launched in the South Korean Personal Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About
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- BGF Retail
- 7-Eleven
- LG Household and Health Care
- Home plus
- GS retail
- Beiersdorf AG
- Unilever PLC
- Henkel Ag and Co. Kgaa
- The Procter and Gamble Company
- Coty Inc
- MISSHA US Inc
- ( L'Oreal S.A.
- Amorepacific Corporation
- Elizabeth Arden Inc
- Jason
- Blue Grass
- LG Household and Health Care Ltd
- Reckitt Benckiser plc
- Neoparm
- Eo
- Mountain Country
- CJ Group
- Galderma Laboratories
- L.P
- Bentley Organic
- Australian botanical soap
- CJ Cheiljedang Corporation
- Shabondama Soap Co.
- Ltd
- Dr. Bronner'S Magic Soaps
- Sutmyunga
Note: Product cover images may vary from those shown
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