The Future of Retail Advertising

  • ID: 3622943
  • Report
  • Region: Global
  • 217 Pages
  • NPES/PRIMIR
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This study addresses the current and future status of retail advertising’s use of print media. It investigates both brick & mortar as well as online advertising barriers and drivers, trends and growth areas.

Segments include direct mail (blast and targeted), Sunday inserts, and digital media (mobile, online, coupons, QR codes, Purls, etc.) This study includes a baseline year of 2013, with a 3 year look back (2010) and a 5 year projection (2018). This study also covers distribution, use of variable data printing, and emerging applications.

Note: Product cover images may vary from those shown
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1. Executive Summary

2. Introduction and Methodology

3. The Retail Environment

4. Retail Advertising

5. Advertising Trends of Major Sectors

6. Implications and Recommendations

7. Appedices

Exhibit I-1: Retail Sectors Examined in Study
Exhibit I-2: Retail Sales U.S. 2000-2018
Exhibit I-3: Retail Sector Sales U.S. 2010-2018
Exhibit I-4: Changes in E-Commerce and Retail U.S. 2010-2016
Exhibit I-5: Retail Advertising Spending by Channel U.S. 2010-2018
Exhibit I-6: Retail Advertising Share U.S. 2010-2018
Exhibit I-7: U.S. Retail Advertising Trends Summary Through 2018
Exhibit I-8: Retail Digital Ad Spending U.S. 2012-2018
Exhibit I-9: Share of Digital Advertising Spending by Retail Sector U.S. 2010-2018
Exhibit I-10: Retail Sector Average Advertising Spending U.S.
Exhibit I-11: Retail Advertising Spending by Segment U.S. 2010-2018
Exhibit I-12: Summary of Advertising Trends by Retail Sector U.S
Exhibit II-1: Major Retail Sectors Covered
Exhibit III-1: Retail Sales U.S. 2000-2018
Exhibit III-2: Retail Sector Sales U.S. 2010-2018
Exhibit III-3: Number of Retail Establishments U.S. 2012
Exhibit III-4: Retail Establishments by Employee Size U.S. 2012
Exhibit III-5: Retail Company Size U.S. 2007
Exhibit III-6: Retail Industry Snapshot U.S. 2007-2012
Exhibit III-7: Change in Income and Spending U.S. 2008-2013
Exhibit III-8: Change in Real Retail Sales U.S. 2010-2014
Exhibit III-9: Change in Per Capita Spending by Retail Sector U.S. 2010-2012
Exhibit III-10: Retail Foot Traffic in Shopping Malls U.S. 2010-2013
Exhibit III-11: Change in Retail Space U.S. 2004-2014
Exhibit III-12: Percentage of Store Expansion in the Top 20 Chains U.S. 2007-2013
Exhibit III-13: Many Influences on the Path to Purchase
Exhibit III-14: Change in E-Commerce and Retail U.S. 2010-2016
Exhibit III-15: E-Commerce by Retail Sector U.S. 2013
Exhibit III-16: Online vs. Offline Sales by Retail Sector U.S. 2013
Exhibit III-17: Growth of E-Commerce by Sector U.S. 2000-2010
Exhibit III-18: Retail Sales (Excluding Gasoline and Restaurants) Canada 2008-2012
Exhibit III-19: Retail Sales by Sector Canada 2010-2012
Exhibit III-20: Retail E-commerce Sales Canada 2010-2018
Exhibit IV-1: Retail Advertising Spending by Channel U.S. 2010-2018
Exhibit IV-2: Retail Advertising Share U.S. 2010-2018
Exhibit IV-3: U.S. Retail Advertising Trends Summary Through 2018
Exhibit IV-4: Circular Spending by Sector U.S. 2010-2018
Exhibit IV-5: Share of Circular Spending by Sector U.S. 2010-2018
Exhibit IV-6: Consumers Find Circulars Useful U.S. 2012
Exhibit IV-7: Circulars Influence on Purchases U.S. 2013
Exhibit IV-8: Circulars Use in Shopping U.S.2013
Exhibit IV-9: Retailer Circular Growth U.S. 2009-2013
Exhibit IV-10: Changes in Circular Distribution and Pages U.S. 2012-2013
Exhibit IV-11: Coupon Distribution by Media U.S. 2014
Exhibit IV-12: Sources of Coupons for Food and Beverages U.S. 2014
Exhibit IV-13: Sources of Coupons Used U.S. 2008-2013
Exhibit IV-14: Catalog Spending by Sector U.S. 2010-2018
Exhibit IV-15: Share of Catalog Spending by Sector U.S. 2010-2018
Exhibit IV-16: Number of Catalogs Mailed in the U.S. 2001-2013
Exhibit IV-17: Change in Catalog Mailings U.S. 2002-2014
Exhibit IV-18: Catalog Mailings (Million Tons) U.S. 2002-2014
Exhibit IV-19: Consumer Catalog Volume U.S. 2010-2013
Exhibit IV-20: Consumers Find Catalogs Useful U.S. 2012
Exhibit IV-21: Retail Advertising Mail Volume U.S. 2000-2012
Exhibit IV-22: Direct Mail Spending by Sector U.S. 2010-2018
Exhibit IV-23: Advertising Mail Retail Share of Class U.S. 2000-2012
Exhibit IV-24: Share of Direct Mail Spending by Sector U.S. 2010-2018
Exhibit IV-25: Direct Mail Influence on Purchases U.S. 2013
Exhibit IV-26: Standard Mail by Familiarity U.S. 1987-2012
Exhibit IV-27: Retail Standard Mail by Addressee U.S. 1987-2012
Exhibit IV-28: Acton Taken in Response to Standard Mail U.S. 1987-2012
Exhibit IV-29: Newspaper Circulation U.S. 2000-2012
Exhibit IV-30: Newspaper Advertising Revenue U.S. 2003-2013
Exhibit IV-31: Newspaper Retail Advertising U.S. 2010-2018
Exhibit IV-32: Share of Newspaper Retail Advertising by Sector U.S. 2010-2018
Exhibit IV-33: Newspaper Influence on Purchases U.S. 2013
Exhibit IV-34: Magazine Ad Pages and Revenue U.S. 2009-2013
Exhibit IV-35: Magazine Retail Advertising by Sector U.S. 2010-2018
Exhibit IV-36: Share of Magazine Retail Advertising by Sector U.S. 2010-2018
Exhibit IV-37: Magazine Influence in Purchase Decision U.S. 2013-2015
Exhibit IV-38: In-store and Outdoor Influence on Purchase Decisions U.S. 2013
Exhibit IV-39: In-Store/OOH Spending by Sector U.S. 2010-2018
Exhibit IV-40: Share of In-Store Advertising by Sector U.S. 2010-2018
Exhibit IV-41: Television Advertising by Retail Sector U.S. 2010-2018
Exhibit IV-42: Share of Television Advertising by Sector U.S. 2010-2018
Exhibit IV-43: Radio Influences Purchase Decisions U.S. 2013
Exhibit IV-44: Radio Advertising by Retail Sector U.S. 2010-2018
Exhibit IV-45: Share of Radio Advertising by Sector U.S. 2010-2018
Exhibit IV-46: Digital Advertising Revenue U.S. 2005-2014
Exhibit IV-47: Retail Digital Ad Spending U.S. 2012-2018
Exhibit IV-48: Digital Advertising Spending by Retail Sector U.S. 2010-2018
Exhibit IV-49: Share of Digital Advertising Spending by Sector U.S. 2010-2018
Exhibit IV-50: Influence of Digital Advertising on Purchase Decision U.S. 2013
Exhibit IV-51: Value of Digital Advertising in Generating Store Traffic U.S. 2013
Exhibit IV-52: Overall Internet Advertising Format Share U.S. 2006-2013
Exhibit IV-53: Retailer Use of Social Media U.S. 2013
Exhibit IV-54: Independent Stores Use of Social Media U.S. 2014
Exhibit IV-55: Digital Marketing Programs and Customer Retention U.S. 2014
Exhibit IV-56: Purpose of Retailers’ Mobile Strategy U.S. 2013-2014
Exhibit IV-57: Top Opportunities for Retailers from Mobile U.S. 2014
Exhibit IV-58: Retail Mobile Ad Placements by Targeting Strategy U.S. 2014
Exhibit V-1: Retail Sector Average Advertising Spending U.S.
Exhibit V-2: Retail Advertising Spending by Segment U.S. 2010-2018
Exhibit V-3: Automotive Sales U.S. 2009-2018
Exhibit V-4: Automobile Dealerships U.S. 2009-2013
Exhibit V-5: Automobile Dealers and Parts Advertising Spending U.S. 2010-2018
Exhibit V-6: Newspaper Automobile Classified Advertising U.S. 2004-2011
Exhibit V-7: Automobile Dealers and Parts Advertising Share U.S. 2010-2018
Exhibit V-8: Influence of Media on Vehicle Purchases U.S. 2014
Exhibit V-9: Triggers of Online Search for Automobiles U.S. 2014
Exhibit V-10: Electronics and Appliances Sales U.S. 2009-2018
Exhibit V-11: Specialty Electronics Retail Market Share U.S. 2009-2013
Exhibit V-12: Specialty Electronics Advertising Spending U.S. 2010-2018
Exhibit V-13: Specialty Electronics Advertising Share U.S. 2010-2018
Exhibit V-14: Home Goods and Furniture Sales U.S. 2008-2018
Exhibit V-15: Home Goods and Furniture Advertising Spending U.S. 2010-2018
Exhibit V-16: Home Goods and Furniture Advertising Share U.S. 2010-2018
Exhibit V-17: Building and Hardware Sales U.S. 2008-2018
Exhibit V-18: Building and Hardware Advertising Spending U.S. 2010-2018
Exhibit V-19: Building and Hardware Advertising Share U.S. 2010-2018
Exhibit V-20: Grocery Store Sales U.S. 2009-2018
Exhibit V-21: E-commerce Grocery Alternatives
Exhibit V-22: Grocery Advertising Spending U.S. 2010-2018
Exhibit V-23: Grocery Advertising Share U.S. 2010-2018
Exhibit V-24: In-Store Grocery Advertising Drivers U.S. 2013
Exhibit V-25: Type of Mobile Content that Influence Grocery Purchases U.S. 2013
Exhibit V-26: Barriers to Using a Mobile App for Grocery Shopping U.S. 2014
Exhibit V-27: Drug Store Sales U.S. 2009-2018
Exhibit V-28: Drug Store Advertising Share U.S. 2010-2018
Exhibit V-29: Drug Store Advertising Spending U.S. 2010-2018
Exhibit V-30: Clothing Store Sales U.S. 2009-2018
Exhibit V-31: Clothing Stores Advertising Share U.S. 2010-2018
Exhibit V-32: Clothing Stores Advertising Spending U.S. 2010-2018
Exhibit V-33: Catalog Mailings Selected Clothing Retailers U.S. 2010-2013
Exhibit V-34: Change in Mix for Destination XL Group U.S. 2012-2013
Exhibit V-35: Example of Cross-Channel Promotion U.S. 2013
Exhibit V-36: Sporting Goods and Hobby Stores Sales U.S. 2009-2018
Exhibit V-37: Sporting Goods and Hobby Stores Advertising Spending U.S. 2010-2018
Exhibit V-38: Sporting Goods and Hobby Stores Advertising Share U.S. 2010-2018
Exhibit V-39: Department Stores Sales U.S. 2008-2018
Exhibit V-40: Department Stores Advertising Spending U.S. 2010-2018
Exhibit V-41: Department Stores Advertising Share U.S. 2010-2018
Exhibit V-42: Discount Stores Sales U.S. 2009-2018
Exhibit V-43: Number of Customer Transactions in Target and Wal-Mart
Exhibit V-44: Discount Stores Advertising Spending U.S. 2010-2018
Exhibit V-45: Discount Stores Advertising Share U.S. 2010-2018
Exhibit V-46: Growth in Circulars (Family Dollar) U.S. 2009-2013
Exhibit V-47: Non-Store Retailers Sales U.S. 2009-2018
Exhibit V-48: Non-Store Retailers Advertising Spending U.S. 2010-2018
Exhibit V-49: Non-Store Retailers Advertising Share U.S 2010-2018
Exhibit V-50: Restaurant Industry Share of the Food Dollar U.S. 1955-2014
Exhibit V-51: Restaurants Sales U.S. 2009-2018
Exhibit V-52: Restaurants Advertising Spending U.S. 2010-2018
Exhibit V-53: Restaurants Advertising Share U.S. 2010-2018
Exhibit V-54: Franchise Restaurants FSI Pages U.S. 2009-2013
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