Trends and Future of Direct Mail Through 2020 - Executive Summary

  • ID: 3623038
  • Report
  • Region: Global
  • 32 Pages
  • NPES/PRIMIR
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This study revisits findings from a 2004 GAMIS study, evaluating all aspects of direct mail. In addition to providing a definition of direct mail, the study identifies verticals using direct mail, utilization of new technologies including variable data printing, QR codes, URLs, augmented reality, 3D and more.

It addresses manufacturing technology changes, the role of ‘big data,’ and supply chain needs. It explores end user (brand owner) perspectives including direct mail vs. other marketing media, response rates, and generational reach differences; drivers for utilizing direct mail such as cost, quality, timing, and other newly identified drivers.

It also discusses the PSP-MSP role and how direct mail has changed. Historical as well as forecast data and trends for the future are included.

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1. Executive Summary
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