Global Advertising Display Market 2016-2020

  • ID: 3623643
  • Report
  • Region: Global
  • 46 pages
  • TechNavio
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The Top Companies Selling ad Displays

FEATURED COMPANIES

  • 3M
  • AU Optronics
  • IBASE Technology
  • LG Display
  • Omnivex Corporation
  • Samsung Electronics
  • MORE
About Advertising Displays

Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing. Digital signs, which utilize technologies like plasma displays, liquid crystal displays (LCDs), light-emitting diodes (LEDs), and projected images to display content, are found in both public and private environments such as retail stores, hotels, restaurants, and corporate buildings.

The analysts forecast the global advertising display market to grow at a CAGR of 5.88% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global advertising display market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of digital signage advertising hardware components, maintenance, and media services.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Advertising Displays Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors:

- LG Display
- NEC Display Solutions
- Samsung Electronics
- Sony Corporation.

Other prominent vendors:

- 3M
- Adflow Networks
- AU Optronics
- BrightSign
- IBASE Technology
- Keywest Technology
- Omnivex Corporation
- Panasonic

Market drivers

- Increasing acceptance of audio-visual advertising
- For a full, detailed list, view the full report

Market challenges

- Threat from mobile advertising
- For a full, detailed list, view the full report

Market trends

- Development of measurement tools
- For a full, detailed list, view the full report

Key questions answered in this report

- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
READ MORE
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 3M
  • AU Optronics
  • IBASE Technology
  • LG Display
  • Omnivex Corporation
  • Samsung Electronics
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Five forces analysis
PART 06: Market segmentation by type
  • Global advertising display market segmentation by type
  • Global advertising display market by displays
  • Global advertising display market by advertising media revenue
  • Global advertising display market by service
  • Global advertising display market by PCs
  • Global advertising display market by digital signage software
  • Global advertising display market by media players
PART 07: Market segmentation by application
  • Global advertising display market segmentation by application
  • Global retail advertising display market
  • Global recreation advertising display market
  • Global banking advertising display market
  • Global transportation advertising display market
  • Global education advertising display market
PART 08: Geographical segmentation
  • Geographical segmentation of global advertising display market
PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape
  • Other prominent vendors
PART 16: Appendix
  • List of abbreviations
PART 17: About Author

List of Exhibits

Exhibit 01: Segmentation of global advertising display market
Exhibit 02: Global advertising display market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global advertising display market by type in 2015 (% share)
Exhibit 05: Global advertising display market by type in 2020 (% share)
Exhibit 06: Global advertising display market by displays 2016-2020 ($ billions)
Exhibit 07: Global advertising display market by advertising media revenue 2016-2020 ($ billions)
Exhibit 08: Global advertising display market by service 2016-2020 ($ billions)
Exhibit 09: Global advertising display market by PCs 2016-2020 ($ billions)
Exhibit 10: Global advertising display market by digital signage software 2016-2020 ($ millions)
Exhibit 11: Global advertising display market by media players 2016-2020 ($ millions)
Exhibit 12: Global advertising display market by application in 2015 (% share)
Exhibit 13: Global advertising display market by application in 2020 (% share)
Exhibit 14: Global retail advertising display market 2016-2020 ($ billions)
Exhibit 15: Global recreation advertising display market 2016-2020 ($ billions)
Exhibit 16: Global banking advertising display market 2016-2020 ($ billions)
Exhibit 17: Global transportation advertising display market 2016-2020 ($ billions)
Exhibit 18: Global education advertising display market 2016-2020 ($ billions)
Exhibit 19: Geographic segmentation of global advertising display market in 2015
Exhibit 20: Top 10 countries in global advertising display market in 2015
Exhibit 21: Top 10 countries in global advertising display market by revenue and market share
Exhibit 22: Impact of drivers
Exhibit 23: Impact of drivers and challenges
Exhibit 24: Key highlights of top vendors in global advertising display market
Exhibit 25: Other prominent vendors in global advertising display market
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FEATURED COMPANIES

  • 3M
  • AU Optronics
  • IBASE Technology
  • LG Display
  • Omnivex Corporation
  • Samsung Electronics
  • MORE
New Report Released: – Global Advertising Displays Market 2016-2020

The author of the report recognizes the following companies as the key players in the Global Advertising Displays Market: LG Display, NEC Display Solutions, Samsung Electronics and Sony Corporation.

Other Prominent Vendors in the market are: 3M, Adflow Networks, AU Optronics, BrightSign, IBASE Technology, Keywest Technology, Omnivex Corporation and Panasonic.

Commenting on the report, an analyst from the research team said: “Improved measurement tools will likely propel the growth of global advertising display market during the forecast period. With improved advertising-related display hardware and technology, billboards and other mediums are likely to be equipped with motion tracking cameras and other sensors that will track a viewer's focus point on the advertising display. These sensors display advertisements in accordance to the viewer's mood and capture user data to measure the reach of the campaign.”

According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.

Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- LG Display
- NEC Display Solutions
- Samsung Electronics
- Sony Corporation
- 3M
- Adflow Networks
- AU Optronics
- BrightSign
- IBASE Technology
- Keywest Technology
- Omnivex Corporation
- Panasonic.
Note: Product cover images may vary from those shown
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