Mobile Money in Developed Asia–Pacific: Trends and Forecasts 2015–2020

  • ID: 3624700
  • Report
  • Region: Asia Pacific
  • 39 pages
  • Analysys Mason Group
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Mobile Money Players in DVAP: Operators Still Have Some Strategic Advantages over Other Players

FEATURED COMPANIES

  • SK Planet’s Syrup
  • SmarTone’s KISS
  • MORE
"Operators in developed Asia–Pacific should consider using mobile money to protect core service revenue rather than for direct revenue growth, because operator revenue from mobile payments will be less than 1% of core service revenue in 2020."

Operators in developing Asia–Pacific (DVAP) were compelled to explore financial services earlier than their peers in other regions of the world because telecoms markets slowed in the region in the early 2000s and operators needed to supplement slowing revenue growth. Some of these efforts, such as NTT Docomo's Osaifu-Keitai platform in Japan, were very successful until recent years.

This forecast report provides:

- a detailed forecast of mobile money services in DVAP, specifically covering advanced mobile wallets (AMWs) like NTT Docomo’s Osaifu-Keitai or KT’s MoCa, with sub-regional and country splits for selected markets
- a description of the main drivers and inhibitors of adoption for mobile money services, including market and regulatory dynamics
- an assessment of the opportunity for mobile operators, financial institutions, and third-party players in the value chain.

Key Questions Answered in this Report
- What is the size of the mobile money opportunity in DVAP?
- How can operators capture a share of this growing market?
- What percentage of the opportunity can be accrued by operators, banks, electronic money licence holders, and third parties like Apple or Google?
- What are the key trends that will drive consumer adoption of mobile money in DVAP over the next 5 years?
- What are the main success factors that determine traction and adoption of mobile money initiatives in the region?

Major KPIs
- Total market size
- Adoption by type of service
- Registered and active users
- Fee revenue by provider type
- Market shares by type of player

Case Studies
- NTT Docomo’s
- Osaifu Keitai
- SK Telecom’s Syrup
- SmarTone’s Kiss

Geographical coverage

This report provides detailed forecasts for mobile money services in DVAP, and includes detailed analysis of trends in the following countries.

Hong Kong
- South Korea
- Japan
- Taiwan

Who Should Read this Report
Strategy executives, directors and managers within mobile operators, banks, and electronic money licence holders in DVAP who are implementing mobile wallet and payment initiatives – or designing the response to competitors’ and over-the-top (OTT) players’ initiatives. Vendors and software developers involved in developing and integrating mobile wallet platforms, and who wish to identify new opportunities and commercial prospects for mobile wallet players in DVAP. Industry experts and observers who wish to improve their understanding of mobile operators’ mobile money strategies, trends, challenges and opportunities in the region.

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FEATURED COMPANIES

  • SK Planet’s Syrup
  • SmarTone’s KISS
  • MORE
7. Executive summary
8. Recommendations
9. Mobile money in DVAP: regional trends
10. Developed Asia–Pacific: Operator-led initiatives stagnate, while financial institutions and OTT players contend for market share
11. Mobile money players in DVAP: Operators still have some strategic advantages over other players
12. Mobile money adoption drivers in DVAP: Growth will come from the convergence of payments and ecommerce
13. Mobile money in DVAP: country-level trends
14. Mobile money trends in DVAP to 2020: Operators face strong competition in all countries
15. Countries in the region vary widely in terms of technology standards, consumer preferences and the overall market opportunity for CSPs
16. Hong Kong: Mobile wallets must compete against the widely available contactless card payment schemes
17. Hong Kong: OTT players from mainland China will put competitive pressure on operators and financial institutions
18. Japan: Declining usage and incompatibility with international standards have stalled the growth of mobile wallets
19. Japan: Operator-led mobile wallets will decline because of competition from financial institutions and OTT players
20. South Korea: Players in this dynamic and competitive market face fragmentation due to many competing options
21. South Korea: Financial institutions and other local players will dominate this advanced market
22. Taiwan: Operators and banks have launched joint mobile payment initiatives, but the market remains nascent
23. Taiwan: The nascent market offers opportunities for operators that combine payments with ecommerce features
24. Case studies
25. Case study: NTT Docomo’s Osaifu-Keitai
26. Case study: SK Planet’s Syrup
27. Case study: SmarTone’s KISS
28. Forecast methodology and assumptions
29. Definition of geographical regions
30. Forecast methodology: Our model combines hard data and the key levers for mobile money service adoption in developed Asia–Pacific
31. Definitions and terminology
32. Forecast framework [1]: Main mobile money use cases
33. Forecast framework [2]: Mobile money service types
34. Forecast framework [3]: Mobile money competitive landscape
35. Forecast framework [4]: Dominant players
36. About the authors

List of figures
Figure 1: Mobile money adoption by type of service, and active share of registered users, developed Asia-Pacific, 2010–2020
Figure 2: Mobile money fee revenue by type of provider, developed Asia–Pacific, 2010–2020
Figure 3: Mobile money adoption by type of service, and active share of registered users, developed Asia–Pacific, 2010–2020
Figure 4: Mobile money fee revenue by type of provider, developed Asia–Pacific, 2010–2020
Figure 5: Strengths and weaknesses in the mobile money services market by type of player, developed Asia–Pacific
Figure 6: Drivers of mobile money service adoption in developed Asia–Pacific
Figure 7: Mobile money dynamics in Hong Kong, Japan, South Korea, and Taiwan, 2015–2020
Figure 8: Overview of mobile money potential for operators in developed Asia– Pacific by country
Figure 9: Drivers and inhibitors of mobile money adoption in Hong Kong
Figure 10: Mobile money adoption by type of service, and active share of registered users, Hong Kong, 2010–2020
Figure 11: Mobile money fee revenue by type of provider, Hong Kong, 2010–2020
Figure 12: Drivers and inhibitors of mobile money adoption in Japan
Figure 13: Mobile money adoption by type of service, and active share of registered users, Japan, 2010–2020
Figure 14: Mobile money fee revenue by type of provider, Japan, 2010–2020
Figure 15: Drivers and inhibitors of mobile money adoption in South Korea
Figure 16: Mobile money adoption by type of service, and active share of registered users, South Korea, 2010–2020
Figure 17: Mobile money fee revenue by type of provider, South Korea, 2010–2020
Figure 18: Drivers and inhibitors of mobile money adoption in Taiwan
Figure 19: Mobile money adoption by type of service, and active share of registered users, Taiwan, 2010–2020
Figure 20: Mobile money fee revenue by type of provider, Taiwan, 2010–2020
Figure 21: Regional breakdown used in this report (individually modelled countries in bold)
Figure 22: Mobile money services in developed Asia–Pacific forecast methodology
Figure 23: Mobile money, main use cases with examples
Figure 24: Main types of mobile money services in developed Asia–Pacific
Figure 25: Four dominant player regimes considered in this forecast

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- NTT Docomo’s Osaifu-Keitai
- SK Planet’s Syrup
- SmarTone’s KISS

Note: Product cover images may vary from those shown
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