Consumer and Market Insights: Personal Hygiene Market in Argentina

  • ID: 3624786
  • Report
  • Region: Argentina
  • 72 pages
  • GlobalData
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FEATURED COMPANIES

  • Alicorp Argentina S.C.A.
  • Alicorp S.A.A.
  • Beiersdorf AG
  • Colgate-Palmolive GmbH
  • Coty Inc.
  • Reckitt Benckiser plc
  • MORE
Summary:

The Argentine Personal Hygiene market is led by the Anti-Perspirantsand Deodorants category in value terms while the Soap category has the highest volume share in 2015. The Anti-Perspirantsand Deodorants category is forecast to register fastest growth during 2015-2020 driven by the Body Spray segment. The Value trend is the top motivator in Personal Hygiene consumption in Argentina.

Key Findings:

- The Personal Hygiene market in Argentina will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- The Soap category has the highest volume share in the overall Personal Hygiene market.

- Hypermarkets and Supermarkets is the leading distribution channel in the Argentine Personal Hygiene market.

- Flexible packaging is the most used packaging material in the Personal Hygiene market in Argentina.

- Value Image Consciousness and Experience Economy are the key trends that drive the Personal Hygiene market in Argentina

The Consumer and Market Insights report on the Personal Hygiene market in Argentina provides insights on high growth categories to target trends in the usage of packaging materials types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets Convenience Stores Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category in terms of percentage share of number of units sold. Packaging material data for flexible packaging rigid plastics rigid metal and others; container data for: Film Aerosol Tube Bottle and others.

- Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy:

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Personal Hygiene consumption and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years resulting in revenue expansion
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alicorp Argentina S.C.A.
  • Alicorp S.A.A.
  • Beiersdorf AG
  • Colgate-Palmolive GmbH
  • Coty Inc.
  • Reckitt Benckiser plc
  • MORE
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for the Argentine Personal Hygiene market
- Historic and forecast consumption in the Argentine Personal Hygiene market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in the Argentine Personal Hygiene market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in the Argentine Cosmetics and Toiletries market
- Leading distribution channels (value terms) in the Argentine Personal Hygiene market
- Leading distribution channels ((value terms) by category

Packaging
- Personal Hygiene market by type of packaging material/container (in volume terms)
- Personal Hygiene market by type of packaging closure/outer (in volume terms)
- Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
- Market share of leading brands (in value terms) by category

Consumer trend analysis
- Consumer trend framework and explanation of the sub-trends
- For key trends in the Argentine Personal Hygiene market
- How the trend is influencing consumption in the Argentine Personal Hygiene market
- How to target the trend in the Argentine Personal Hygiene market
- How the trend will evolve in the Argentine Personal Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New product examples launched in the Argentine Personal Hygiene market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About
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- Alicorp Argentina S.C.A.
- Beiersdorf AG
- Coty Inc.
- The Procter and Gamble Company
- Colgate-Palmolive GmbH
- Reckitt Benckiser plc
- Alicorp S.A.A.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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