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Processed Meat and Seafood in Turkey

  • ID: 3626119
  • Report
  • November 2019
  • Region: Turkey
  • 32 pages
  • Euromonitor International
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Chilled processed meat continued to dominate processed meat and seafood in 2019, driven by the strong demand for chilled processed red meat, specifically beef, a trend that will continue into the forecast period. Traditional chilled meat product “soujouk” remains the most popular type, followed by salami and sausages, as the habit of consuming chilled processed meat for breakfast remains strong amongst many Turks.

The author's Processed Meat and Seafood in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Meat Substitutes, Processed Meat, Processed Seafood.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Processed Meat and Seafood market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Processed Meat and Seafood in Turkey

List of Contents and Tables
Headlines
Prospects
Turks Ingrained Consumption Habits Support Demand for Chilled Processed Red Meat
Niche of Frozen Processed Poultry Is Dynamic Performer Due To Affordable Convenient Format
Affluent Consumers Support Increasing Demand for Frozen Processed Seafood
Competitive Landscape
Pinar Retains Leadership Through Advertising and Innovative Launches Remaining Top of Mind Amongst Consumers
Polonez Builds Stronger Brand Awareness in Modern Grocery Retailers
Rising Prices Force Lower-income Consumers To Turn To Private Label
Category Data
Table 1 Sales of Processed Meat and Seafood by Category: Volume 2014-2019
Table 2 Sales of Processed Meat and Seafood by Category: Value 2014-2019
Table 3 Sales of Processed Meat and Seafood by Category: % Volume Growth 2014-2019
Table 4 Sales of Processed Meat and Seafood by Category: % Value Growth 2014-2019
Table 5 Sales of Chilled Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 6 Sales of Frozen Processed Red Meat by Type: % Volume Breakdown 2014-2019
Table 7 Sales of Frozen Processed Poultry by Type: % Value Breakdown 2014-2019
Table 8 Sales of Frozen Processed Seafood by Type: % Value Breakdown 2014-2019
Table 9 NBO Company Shares of Processed Meat and Seafood: % Value 2015-2019
Table 10 LBN Brand Shares of Processed Meat and Seafood: % Value 2016-2019
Table 11 Distribution of Processed Meat and Seafood by Format: % Value 2014-2019
Table 12 Forecast Sales of Processed Meat and Seafood by Category: Volume 2019-2024
Table 13 Forecast Sales of Processed Meat and Seafood by Category: Value 2019-2024
Table 14 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2019-2024
Executive Summary
Despite Rising Prices Due To Inflation Packaged Food Offers Convenience To Time-restricted Consumers
Price-sensitive Consumers Increasingly Appreciate Discounts and Private Label
Increasing Polarisation Amongst Consumers of Brands, Artisanal and Private Label
Discounters Continues To Gain Share Through Expansion and Private Label Offer
Notable Improved Demand for Packaged Food Despite Ongoing Rising Prices
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 16 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 18 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 19 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 20 Sales of Packaged Food by Category: Volume 2014-2019
Table 21 Sales of Packaged Food by Category: Value 2014-2019
Table 22 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 23 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 24 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 25 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 26 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 27 Penetration of Private Label by Category: % Value 2014-2019
Table 28 Distribution of Packaged Food by Format: % Value 2014-2019
Table 29 Distribution of Packaged Food by Format and Category: % Value 2019
Table 30 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 31 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 32 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
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