Consumer Perception, Outlook and Buying Behaviour of Food and Groceries on eCommerce Portals across 10 towns in India

  • ID: 3626231
  • Report
  • Region: India
  • 35 pages
  • CEO Serve
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The report "Consumer Perception, Outlook and Buying Behaviour of Food and Groceries on eCommerce Portals" provides insights on the consumer buying pattern, outlook, future experiences, preferences towards products and payment modes etc. on online purchase of Food and Groceries in Hyderabad, Vijayawada, Visakhapatnam, Guntur, Nellore, Kareem Nagar, Kurnool, Tirupathi, Rajahmundry and Warangal based on primary survey of consumers.

The insights of the report will be beneficial to Brick and mortar stores planning to go online, existing online businesses, investors and start-ups looking to invest in ecommerce portals. Published January 2016
Note: Product cover images may vary from those shown
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1 Table of Contents
1.1 List of Figures
1.1 List of Tables

2 Executive Summary

3 Analysis of different market dynamics with respect to online shopping behaviour
3.1 Analysis of likeliness of online purchase of food and groceries across all markets
3.2 Comparative analysis of demographic, infrastructural and behavioural dynamics of the markets
3.2.1 Demographic profiles of markets to support online shopping
3.2.2 Infrastructural profiles of markets to support online shopping
3.2.3 Behavioural profile of markets in favour of present and future online shopping
3.3 Consumer preference with respect to payment modes, purchase expectations and future experiences

4 Consumer perception, outlook and expectations on online food and grocery purchase
4.1 Consumers’ perception and outlook on online Food and grocery purchase

5 Insights on online purchase of food and groceries for various markets
5.1 Hyderabad
5.1.1 Insights for food and groceries
5.2 Vijayawada
5.2.1 Insights for food and groceries
5.3 Visakhapatnam
5.3.1 Insights for food and groceries
5.4 Guntur
5.4.1 Insights for food and groceries
5.5 Kareem Nagar
5.5.1 Insights for food and groceries
5.6 Kurnool
5.6.1 Insights for food and groceries
5.7 Tirupathi
5.7.1 Insights for food and groceries
5.8 Rajahmundry
5.8.1 Insights for food and groceries
5.9 Nellore
5.9.1 Insights for food and groceries
5.10 Warangal
5.10.1 Insights for food and groceries

6 Appendix
6.1 Approach and methodology
6.2 Disclaimer
6.3 Limitations of study

List of Figures
:

Figure 1: Likeliness of online purchase across all markets
Figure 2: Demographic profiles of different markets to support online shopping
Figure 3: Access to infrastructure of all markets to support online purchases
Figure 4: Current and future potential wrt online purchases all markets
Figure 5: Preferred payment modes at all markets
Figure 6: Factors driving shift to online purchase across all markets
Figure 7: Overall future shopping experiences across all markets
Figure 8: Reasons for not buying groceries online across all markets
Figure 9: Current offline grocery purchase across all markets
Figure 10: Current purchase behaviour with respect to groceries in Hyderabad
Figure 11: Reasons for bot buying groceries online in Hyderabad
Figure 12: Products willing to buy online in grocery segment in Hyderabad
Figure 13: Current purchase behaviour with respect to groceries in Vijayawada
Figure 14: Reasons for bot buying groceries online in Vijayawada
Figure 15: Products willing to buy online in grocery segment in Vijayawada
Figure 16: Current purchase behaviour with respect to groceries in Visakhapatnam
Figure 17: Reasons for not buying groceries online in Visakhapatnam
Figure 18: Products willing to buy online in grocery segment in Visakhapatnam
Figure 19: Current purchase behaviour with respect to groceries in Guntur
Figure 20: Reasons for bot buying groceries online in Guntur
Figure 21: Products willing to buy online in grocery segment in Guntur
Figure 22: Current purchase behaviour with respect to groceries in Kareem Nagar
Figure 23: Reasons for bot buying groceries online Kareem Nagar
Figure 24: Products willing to buy online in grocery segment Kareem Nagar
Figure 25: Current purchase behaviour with respect to groceries in Kurnool
Figure 26: Reasons for not buying groceries online in Kurnool
Figure 27: Products willing to buy online in grocery segment in Kurnool
Figure 28: Current purchase behaviour with respect to groceries in Tirupathi
Figure 29: Reasons for bot buying groceries online in Tirupathi
Figure 30: Correlation between Age and reasons for not buying groceries online in Tirupathi
Figure 31: Products willing to buy online in grocery segment in Tirupathi
Figure 32: Current purchase behaviour with respect to groceries in Rajahmundry
Figure 33: Reasons for bot buying groceries online in Rajahmundry
Figure 34: Products willing to buy online in grocery segment in Rajahmundry
Figure 35: Current purchase behaviour with respect to groceries in Nellore
Figure 36: Reasons for bot buying groceries online in Nellore
Figure 37: Products willing to buy online in grocery segment in Nellore
Figure 38: Current purchase behaviour with respect to groceries in Warangal
Figure 39: Reasons for not buying groceries online in Warangal
Figure 40: Products willing to buy online in grocery segment in Warangal
Figure 41: Approach and methodology

List of Tables:
Table 1: Inclination towards buying category of products in online grocery stores across all markets
Table 2: Current purchase behaviour with respect to groceries in Hyderabad
Table 3: Reasons for bot buying groceries online in Hyderabad
Table 4: Products willing to buy online in grocery segment in Hyderabad
Table 5: Current purchase behaviour with respect to groceries in Vijayawada
Table 6: Reasons for bot buying groceries online in Vijayawada
Table 7: Products willing to buy online in grocery segment in Vijayawada
Table 8: Current purchase behaviour with respect to groceries in Visakhapatnam
Table 9: Reasons for not buying groceries online in Visakhapatnam
Table 10: Products willing to buy online in grocery segment in Visakhapatnam
Table 11: Current purchase behaviour with respect to groceries in Guntur
Table 12: Reasons for not buying groceries online in Guntur
Table 13: Products willing to buy online in grocery segment in Guntur
Table 14: Current purchase behaviour with respect to groceries Kareem Nagar
Table 15: Reasons for bot buying groceries online Kareem Nagar
Table 16: Products willing to buy online in grocery segment Kareem Nagar
Table 17: Current purchase behaviour with respect to groceries in Kurnool
Table 18: Reasons for bot buying groceries online in Kurnool
Table 19: Products willing to buy online in grocery segment in Kurnool
Table 20: Current purchase behaviour with respect to groceries in Tirupathi
Table 21: Reasons for bot buying groceries online in Tirupathi
Table 22: Products willing to buy online in grocery segment in Tirupathi
Table 23: Current purchase behaviour with respect to groceries in Rajahmundry
Table 24: Reasons for bot buying groceries online in Rajahmundry
Table 25: Products willing to buy online in grocery segment in Rajahmundry
Table 26: Current purchase behaviour with respect to groceries in Nellore
Table 27: Reasons for bot buying groceries online in Nellore
Table 28: Products willing to buy online in grocery segment in Nellore
Table 29: Current purchase behaviour with respect to groceries in Warangal
Table 30: Reasons for bot buying groceries online in Warangal
Table 31: Products willing to buy online in grocery segment in Warangal
Note: Product cover images may vary from those shown
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Hyderabad is the key market for grocery and food through online medium. Visakhapatnam will show traction in the near future for this category.

In Telangana region, Kareem Nagar ranks highest with respect to literacy rate and lower proportion of below poverty line population followed by Hyderabad whilst in AP, Rajahmundry and Nellore top the list; hence have a favourable demographic profile to support online shopping.

Guntur and Kareem Nagar will have a good potential in the future with respect to online shopping, based on the percentages of current online buyers and percentage of respondents with positive online shopping experiences in future.

Respondents in Guntur, Kareem Nagar, Warangal and Hyderabad are likely to have good positive online shopping experiences in future.

Majority of consumers prefer to buy groceries from the nearby stores.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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