Consumer Perception, Outlook and Buying Behaviour on eCommerce Portals at Vijayawada, India

  • ID: 3626232
  • Report
  • Region: India
  • 35 pages
  • CEO Serve
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The report "Consumer Perception, Outlook and Buying Behaviour on eCommerce Portals at Vijayawada" provides insights on the consumer buying pattern, outlook, future experiences, motivating and deterring factors, preferences towards products and payment modes etc. on Food and Groceries, Retail - Shoes and fashion accessories, Electronic goods, Medicines and healthcare products, Apparel and Clothing, Online Training, Property, Classifieds, Matrimony and Domestic Services on ecommerce portals in Vijayawada based on primary survey of consumers.

The insights of the report will be beneficial to Brick and mortar stores planning to go online, existing online businesses, investors and start-ups looking to invest in ecommerce portals. Published January 2016
Note: Product cover images may vary from those shown
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1 Table of Contents
1.1 List of figures
1.1 List of Tables

2 Executive summary

3 Vijayawada Demographic Analysis
3.1 Demographic Analysis
3.1.1 Demographic profile
3.1.2 Sample population analysis
3.2 Internet Penetration
3.2.1 Internet penetration of Vijayawada
3.2.2 Sample population

4 Vijayawada Current Purchase Behaviour Analysis
4.1 Current purchasing pattern
4.2 Factors driving and not driving current online purchase
4.3 Likeliness of Purchase in future

5 Preferred Payment Mode, Expectations and Overall Shopping Experiences
5.1 Preferred payment mode, expectations, platform
5.2 Shifting to online
5.3 Overall shopping experience
5.4 Insights on preferred payment mode and other expectations

6 Perception and Preferences towards Online Purchase of Different Products and Services
6.1 Food and groceries
6.1.1 Insights for food and groceries
6.2 Training learning and development
6.2.1 Insights for training and learning
6.3 Clothing and apparel
6.3.1 Insights for clothing and apparel
6.4 Electronic goods
6.4.1 Insights for electronic goods
6.5 Medicines, beauty and healthcare
6.5.1 Insights for medicines, beauty and healthcare marketers
6.6 Shoes, jewellery and accessories
6.6.1 Insights for retail products - shoes, jewellery and other accessories
6.7 Property
6.7.1 Insights on Property portals
6.8 Classifieds
6.8.1 Insights for classifieds
6.9 Matrimony
6.9.1 Insights for matrimony services
6.10 Domestic services
6.10.1 Insights on domestic services

7 Appendix
7.1 Approach and methodology
7.2 Disclaimer

List of Figures:
Figure 1: Likeliness of products purchased online
Figure 2: Age of respondents
Figure 3: Owing a laptop at home
Figure 4: means to access internet
Figure 5: Have you bought anything online?
Figure 6: Visiting physical stores
Figure 7: Monthly income vs. buying online
Figure 8: Factors driving online purchase
Figure 9: Reasons for not making online purchase
Figure 10: Likeliness of purchase in future
Figure 11: Preferred mode of payment
Figure 12: Important expectation from online purchase
Figure 13: Overall shopping experience in future
Figure 14: Current purchase behaviour with respect to groceries
Figure 15: Reasons for bot buying groceries online
Figure 16: Products willing to buy online in grocery segment
Figure 17: Perception towards online training in Vijayawada
Figure 18: Type of courses willing to learn online
Figure 19: Reasonable fee for online training
Figure 20: Current buying behaviour on apparel and clothing
Figure 21: Reasons for not buying clothes online
Figure 22: Preference towards type of clothes bought online
Figure 23: Perception towards buying electronic goods online
Figure 24: Ideal electronic goods to buy online
Figure 25: Perception of medicine purchase
Figure 26: Reasons for not purchasing medicines online
Figure 27: Type of products wiling to purchase in medicines, beauty and healthcare products
Figure 28: Reasons for not buying Shoes, watches online
Figure 29: Ideal Fashion and accessory items to buy Online
Figure 30: Motivating factors for buying shoes, accessories online
Figure 31: Visiting property sites before buying/leasing property
Figure 32: Perception towards property information portals
Figure 33: Purpose of visit to online classified portals
Figure 34: Perception on matrimonial portals
Figure 35: Awareness levels on domestic portals
Figure 36: Awareness vs. Perception on domestic services
Figure 37: Approach and methodology

List of Tables:
Table 1: Age of sample population
Table 2: Owing a laptop at home
Table 3: Means to access internet
Table 4: Have you bought anything online?
Table 5: Visiting physical stores
Table 6: Monthly income vs. buying online
Table 7: Factors driving online purchase
Table 8: Reasons for not making online purchase
Table 9: Likeliness of online purchase in future
Table 10: Current purchase behaviour with respect to groceries
Table 11: Reasons for bot buying groceries online
Table 12: Products willing to buy online in grocery segment
Table 13: Perception towards online training in Vijayawada
Table 14: Type of courses willing to learn online
Table 15: Reasonable fee for online training
Table 16: Current buying behaviour on apparel and clothing
Table 17: Reasons for not buying clothes online
Table 18: Preference towards type of clothes bought online
Table 19: Perception towards buying electronic goods online
Table 20: Ideal electronic goods to buy online
Table 21: Perception of medicine purchase
Table 22: Reasons for not purchasing medicines online
Table 23: Type of products wiling to purchase in medicines, beauty and healthcare products
Table 24: Reasons for not buying Shoes, watches online
Table 25: Ideal Fashion and accessory items to buy Online
Table 26: Motivating factors for buying shoes, accessories online
Table 27: Visiting property sites before buying/leasing property
Table 28: Perception towards property information portals
Table 29: Purpose of visit to online classified portals
Table 30: Perception on matrimonial portals
Table 31: Awareness levels on domestic portals
Table 32: Awareness vs. Perception on domestic services
Table 1: Age of sample population
Table 2: Owing a laptop at home
Table 3: Means to access internet
Table 4: Have you bought anything online?
Table 5: Visiting physical stores
Table 6: Monthly income vs. buying online
Table 7: Factors driving online purchase
Table 8: Reasons for not making online purchase
Table 9: Likeliness of online purchase in future
Table 10: Current purchase behaviour with respect to groceries
Table 11: Reasons for bot buying groceries online
Table 12: Products willing to buy online in grocery segment
Table 13: Perception towards online training in Vijayawada
Table 14: Type of courses willing to learn online
Table 15: Reasonable fee for online training
Table 16: Current buying behaviour on apparel and clothing
Table 17: Reasons for not buying clothes online
Table 18: Preference towards type of clothes bought online
Table 19: Perception towards buying electronic goods online
Table 20: Ideal electronic goods to buy online
Table 21: Perception of medicine purchase
Table 22: Reasons for not purchasing medicines online
Table 23: Type of products wiling to purchase in medicines, beauty and healthcare products
Table 24: Reasons for not buying Shoes, watches online
Table 25: Ideal Fashion and accessory items to buy Online
Table 26: Motivating factors for buying shoes, accessories online
Table 27: Visiting property sites before buying/leasing property
Table 28: Perception towards property information portals
Table 29: Purpose of visit to online classified portals
Table 30: Perception on matrimonial portals
Table 31: Awareness levels on domestic portals
Table 32: Awareness vs. Perception on domestic services 30
Note: Product cover images may vary from those shown
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Around 44% of the survey respondents in Vijayawada purchased something or the other online including Movie, Bus/Railway tickets and Books.

Saving time and price discounts are the key factors driving online purchases in Vijayawada. The deterring factors include lower awareness levels and quality concerns.

The Higher income groups have a higher tendency to buy online. The distribution of Age is uniform amongst both current online and off-line buyers indicating both older and younger respondents are equally likely to have bought something or the other online.

Vijayawada will be a good market for Electronic goods, Clothing, Fashion accessories and Beauty and cosmetic products through online medium. The awareness levels and current usage pattern on Training and Matrimony are quite decent among the respective targeted groups. A combination strategy of online fee payment coupled with offline interactive sessions will help effective delivery of these services.

Electronic goods and Clothing are the most likely goods to be purchased online in Vijayawada. Respondents are also likely to purchase shoes and watches online. Domestic services, Classifieds and property are the least likely services to be bought online.

Respondents in Vijayawada are inclined to shift to online shopping for free home delivery and cash back offers.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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