Consumer Perception, Outlook and Buying Behaviour of Clothing and Apparel on eCommerce Portals across 10 towns in India

  • ID: 3626233
  • Report
  • Region: India
  • 31 pages
  • CEO Serve
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The report "Consumer Perception, Outlook and Buying Behaviour of Clothing and Apparel on eCommerce Portals" provides insights on the consumer buying pattern, outlook, future experiences, preferences towards products and payment modes etc. on online purchase of Clothing and Apparel in Hyderabad, Vijayawada, Visakhapatnam, Guntur, Nellore, Kareem Nagar, Kurnool, Tirupathi, Rajahmundry and Warangal based on primary survey of consumers.

The insights of the report will be beneficial to Brick and mortar stores planning to go online, existing online businesses, investors and start-ups looking to invest in ecommerce portals. Published January 2016
Note: Product cover images may vary from those shown
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1 Table of Contents
1.1 List of Figures
1.1 List of Tables

2 Executive Summary

3 Analysis of Market Dynamics with Respect to Online Shopping Behaviour
3.1 Analysis of different markets with respect to future purchases of Clothing and apparel online
3.2 Comparative analysis of demographic, infrastructural and behavioural dynamics of the markets
3.2.1 Demographic profiles of markets to support online shopping
3.2.2 Infrastructural profiles of markets to support online shopping
3.2.3 Behavioural profile of markets in favour of present and future online shopping
3.3 Consumer preference with respect to payment modes, purchase expectations and future experiences

4 Current Purchase Behaviour with Respect to Clothing and Apparel at All Markets
4.1 Consumers’ current cloth purchase pattern
4.2 Consumers’ perception on online cloth purchase

5 Insights on Online Purchase of Clothing and Apparel for Various Markets
5.1 Hyderabad
5.1.1 Insights on Clothing and apparel at Hyderabad
5.2 Vijayawada
5.2.1 Insights on Clothing and apparel at Vijayawada
5.3 Visakhapatnam
5.3.1 Insights on Clothing and apparel at Visakhapatnam
5.4 Guntur
5.4.1 Insights on Clothing and apparel at Guntur
5.5 Kareem Nagar
5.5.1 Insights on Clothing and apparel at Kareem Nagar
5.6 Kurnool
5.6.1 Insights on Clothing and apparel at Kurnool
5.7 Tirupathi
5.7.1 Insights on Clothing and apparel at Tirupathi
5.8 Rajahmundry
5.8.1 Insights on Clothing and apparel at Rajahmundry
5.9 Nellore
5.9.1 Insights on Clothing and apparel at Nellore
5.10 Warangal
5.10.1 Insights on Clothing and apparel at Warangal

6 Appendix
6.1 Approach and methodology
6.2 Disclaimer
6.3 Limitations of study

List of Figures:
Figure 1: Likeliness of online purchase of Clothing and apparel across all markets
Figure 2: Demographic profiles of different markets to support online shopping
Figure 3: Access to infrastructure of all markets to support online purchases
Figure 4: Current and future experiences wrt online purchases across all markets
Figure 5: Preferred payment modes across all markets
Figure 6: Factors driving shift to online purchase across all markets
Figure 7: Overall future shopping experiences across all markets
Figure 8: Current cloth purchase across all markets
Figure 9: Current buying behaviour on apparel and clothing in Hyderabad
Figure 10: Reasons for not buying clothes online in Hyderabad
Figure 11: Preference towards type of clothes bought online in Hyderabad
Figure 12: Current buying behaviour on apparel and clothing in Vijayawada
Figure 13: Reasons for not buying clothes online in Vijayawada
Figure 14: Preference towards type of clothes bought online in Vijayawada
Figure 15: Current buying behaviour on apparel and clothing in Visakhapatnam
Figure 16: Reasons for not buying clothes online in Visakhapatnam
Figure 17: Preference towards type of clothes bought online in Visakhapatnam
Figure 18: Current buying behaviour on apparel and clothing in Guntur
Figure 19: Reasons for not buying clothes online in Guntur
Figure 20: Preference towards type of clothes bought online in Guntur
Figure 21: Current buying behaviour on apparel and clothing in Kareem Nagar
Figure 22: Reasons for not buying clothes online in Kareem Nagar
Figure 23: Preference towards type of clothes bought online in Kareem Nagar
Figure 24: Current buying behaviour on apparel and clothing in Kurnool
Figure 25: Reasons for not buying clothes online in Kurnool
Figure 26: Preference towards type of clothes bought online in Kurnool
Figure 27: Current buying behaviour on apparel and clothing in Tirupathi
Figure 28: Reasons for not buying clothes online in Tirupathi
Figure 29: Correlation between age and reasons for not buying clothes and apparel online in Tirupathi
Figure 30: Preference towards type of clothes for online purchase in Tirupathi
Figure 31: Current buying behaviour on apparel and clothing in Rajahmundry
Figure 32: Reasons for not buying clothes online in Rajahmundry
Figure 33: Preference towards type of clothes bought online in Rajahmundry
Figure 34: Current buying behaviour on apparel and clothing in Nellore
Figure 35: Reasons for not buying clothes online in Nellore
Figure 36: Preference towards type of clothes for online purchase in Nellore
Figure 37: Current buying behaviour on apparel and clothing in Warangal
Figure 38: Reasons for not buying clothes online in Warangal
Figure 39: Preference towards type of clothes bought online in Warangal
Figure 40: Approach and methodology

List of Tables:
Table 1: Reasons for not purchasing clothes online across all markets
Table 2: Current buying behaviour on apparel and clothing in Hyderabad
Table 3: Reasons for not buying clothes online in Hyderabad
Table 4: Preference towards type of clothes bought online in Hyderabad
Table 5: Current buying behaviour on apparel and clothing in Vijayawada
Table 6: Reasons for not buying clothes online in Vijayawada
Table 7: Preference towards type of clothes bought online in Vijayawada
Table 8: Current buying behaviour on apparel and clothing in Visakhapatnam
Table 9: Reasons for not buying clothes online in Visakhapatnam
Table 10: Preference towards type of clothes bought online in Visakhapatnam
Table 11: Current buying behaviour on apparel and clothing in Guntur
Table 12: Reasons for not buying clothes online in Guntur
Table 13: Preference towards type of clothes bought online in Guntur
Table 14: Current buying behaviour on apparel and clothing in Kareem Nagar
Table 15: Reasons for not buying clothes online in Kareem Nagar
Table 16: Preference towards type of clothes bought online in Kareem Nagar
Table 17: Current buying behaviour on apparel and clothing
Table 18: Reasons for not buying clothes online in Kurnool
Table 19: Preference towards type of clothes bought online in Kurnool
Table 20: Current buying behaviour on apparel and clothing in Tirupathi
Table 21: Reasons for not buying clothes online in Tirupathi
Table 22: Preference towards type of clothes online purchase in Tirupathi
Table 23: Current buying behaviour on apparel and clothing in Rajahmundry
Table 24: Reasons for not buying clothes online in Rajahmundry
Table 25: Preference towards type of clothes bought online in Rajahmundry
Table 26: Current buying behaviour on apparel and clothing in Nellore
Table 27: Reasons for not buying clothes online in Nellore
Table 28: Preference towards type of clothes for online purchase in Nellore
Table 29: Current buying behaviour on apparel and clothing in Warangal
Table 30: Reasons for not buying clothes online in Warangal
Table 31: Preference towards type of clothes bought online in Warangal
Note: Product cover images may vary from those shown
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Clothing and apparel is one of the most likely products bought online in almost all the locations considered in the survey. The general overall likeliness of future online purchase of clothing and apparel is higher in Guntur and Visakhapatnam.

In Telangana region, Kareem Nagar ranks highest with respect to literacy rate and lower proportion of below poverty line population followed by Hyderabad whilst in AP, Rajahmundry and Nellore top the list; hence have a favourable demographic profile to support online shopping.

Guntur and Kareem Nagar will have a good potential in the future with respect to online shopping, based on the percentages of current online buyers and percentage of respondents with positive online shopping experiences in future.

Respondents in Guntur, Kareem Nagar, Warangal and Hyderabad are likely to have good positive online shopping experiences in future.

Difficulty in selecting the right sizes and suitability are the major reasons for not buying clothes online at almost all locations. Most of the respondents are buying clothes at retail chains, presenting many opportunities for traditional mom and pop stores to launch their own online stores.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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