Consumer Perception, Outlook and Buying Behaviour of Electronic Goods on eCommerce Portals across 10 towns in India

  • ID: 3626237
  • Report
  • Region: India
  • 35 pages
  • CEO Serve
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The report "Consumer Perception, Outlook and Buying Behaviour of Electronic Goods on eCommerce Portals" provides insights on the consumer buying pattern, outlook, future experiences, preferences towards products and payment modes etc. on online purchase of Electronic Goods in Hyderabad, Vijayawada, Visakhapatnam, Guntur, Nellore, Kareem Nagar, Kurnool, Tirupathi, Rajahmundry and Warangal based on primary survey of consumers.

The insights of the report will be beneficial to Brick and mortar stores planning to go online, existing online businesses, investors and start-ups looking to invest in ecommerce portals. Published January 2016
Note: Product cover images may vary from those shown
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1 Table of Contents
1.1 List of Figures
1.1 List of Tables

2 Executive summary

3 Analysis of different market dynamics with respect to online shopping behaviour
3.1 Analysis of key products and services most likely to be bought online
3.2 Comparative analysis of demographic, infrastructural and behavioural dynamics of the markets
3.2.1 Demographic profiles of markets to support online shopping
3.2.2 Infrastructural profiles of markets to support online shopping
3.2.3 Behavioural profile of markets in favour of present and future online shopping
3.3 Consumer preference with respect to payment modes, purchase expectations and future experiences

4 Consumer perception, outlook and expectations on online product purchase behaviour of various products and services
4.1 Consumers’ perception and outlook on online Electronic goods purchase

5 Insights on Online Purchase of Electronic goods for Various Markets
5.1 Hyderabad
5.1.1 Insights for electronic goods
5.2 Vijayawada
5.2.1 Insights for electronic goods
5.3 Visakhapatnam
5.3.1 Insights for electronic goods
5.4 Guntur
5.4.1 Insights for electronic goods
5.5 Kareem Nagar
5.5.1 Insights for electronic goods
5.6 Kurnool
5.6.1 Insights for electronic goods
5.7 Tirupathi
5.7.1 Insights for electronic goods
5.8 Rajahmundry
5.8.1 Insights for electronic goods
5.9 Nellore
5.9.1 Insights for electronic goods
5.10 Warangal
5.10.1 Insights for electronic goods

6 Appendix
6.1 Approach and methodology
6.2 Disclaimer
6.3 Limitations of study

List of Figures:
Figure 1: Likeliness of products purchased online
Figure 2: Age of respondents
Figure 3: Owing a laptop at home
Figure 4: means to access internet
Figure 5: Have you bought anything online?
Figure 6: Visiting physical stores
Figure 7: Monthly income vs. buying anything online
Figure 8: Factors driving online purchase
Figure 9: Reasons for not making online purchase
Figure 10: Likeliness of online product purchase
Figure 11: Preferred mode of payment
Figure 12: Important expectation from online purchase
Figure 13: Shifting to online
Figure 14: Overall shopping experience in future
Figure 15: Current purchase behaviour with respect to groceries
Figure 16: Reasons for not buying groceries online
Figure 17: Products willing to buy online in grocery segment
Figure 18: Perception towards online training in Warangal
Figure 19: Type of courses willing to learn online
Figure 20: Reasonable fee for online training
Figure 21: Current buying behaviour on apparel and clothing
Figure 22: Reasons for not buying clothes online
Figure 23: Preference towards type of clothes bought online
Figure 24: Perception towards buying electronic goods online
Figure 25: Ideal electronic goods to buy online
Figure 26: Perception of medicine purchase
Figure 27: Reasons for not purchasing medicines online
Figure 28: Type of products wiling to purchase in medicines, beauty and healthcare products
Figure 29: Reasons for not buying Shoes, watches online
Figure 30: Ideal Fashion and accessory items to buy Online
Figure 31: Motivating factors for buying shoes, accessories online
Figure 32: Visiting property sites before buying/leasing property
Figure 33: Perception towards property information portals
Figure 34: Purpose of visit to online-classified portals
Figure 35: Perception on matrimonial portals
Figure 36: Awareness levels on domestic portals
Figure 37: Perception on domestic services
Figure 38: Approach and methodology

List of Tables:
Table 1: Key markets for various types of training courses
Table 2: Perception towards online training in Hyderabad
Table 3: Type of courses willing to learn online in Hyderabad
Table 4: Reasonable fee for online training in Hyderabad
Table 5: Perception towards online training in Vijayawada
Table 6: Type of courses willing to learn online in Vijayawada
Table 7: Reasonable fee for online training in Vijayawada
Table 8: Perception towards online training in Visakhapatnam
Table 9: Type of courses willing to learn online in Visakhapatnam
Table 10: Reasonable fee for online training in Visakhapatnam
Table 11: Perception towards online training in Guntur
Table 12: Type of courses willing to learn online in Guntur
Table 13: Reasonable fee for online training in Guntur
Table 14: Perception towards online training in Kareem Nagar
Table 15: Type of courses willing to learn online Kareem Nagar
Table 16: Reasonable fee for online training in Kareem Nagar
Table 17: Perception towards online training in Kurnool
Table 18: Type of courses willing to learn online in Kurnool
Table 19: Reasonable fee for online training in Kurnool
Table 20: Perception towards online training in Tirupathi
Table 21: Type of courses willing to learn online in Tirupathi
Table 22: Reasonable fee for online training in Tirupathi
Table 23: Perception towards online training in Rajahmundry
Table 24: Type of courses willing to learn online in Rajahmundry
Table 25: Reasonable fee for online training in Rajahmundry
Table 26: Perception towards online training in Nellore
Table 27: Type of courses willing to learn online in Nellore
Table 28: Reasonable fee for online training in Nellore
Table 29: Perception towards online training in Warangal
Table 30: Type of courses willing to learn online in Nellore
Table 31: Reasonable fee for online training in Warangal
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Online training is generally perceived to be convenient at many of the locations considered in this study.

In Telangana region, Kareem Nagar ranks highest with respect to literacy rate and lower proportion of below poverty line population followed by Hyderabad whilst in AP, Rajahmundry and Nellore top the list; hence have a favourable demographic profile to support online shopping.

Guntur and Kareem Nagar will have a good potential in the future with respect to online shopping, based on the percentages of current online buyers and percentage of respondents with positive online shopping experiences in future.

Respondents in Guntur, Kareem Nagar, Warangal and Hyderabad are likely to have good positive online shopping experiences in future.
Most of the respondents prefer to undergo training in Academic courses through online medium.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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