Consumer Perception, Outlook and Buying Behaviour of Medicines and Healthcare Products on eCommerce Portals across 10 towns in India

  • ID: 3626239
  • Report
  • Region: India
  • 35 pages
  • CEO Serve
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The report "Consumer Perception, Outlook and Buying Behaviour of Medicines and Healthcare Products on eCommerce Portals" provides insights on the consumer buying pattern, outlook, future experiences, preferences towards products and payment modes etc. on online purchase of Medicines and Healthcare Products in Hyderabad, Vijayawada, Visakhapatnam, Guntur, Nellore, Kareem Nagar, Kurnool, Tirupathi, Rajahmundry and Warangal based on primary survey of consumers.

The insights of the report will be beneficial to Brick and mortar stores planning to go online, existing online businesses, investors and start-ups looking to invest in ecommerce portals. Published January 2016
Note: Product cover images may vary from those shown
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1 Table of Contents
1.1 List of Figures
1.1 List of Tables

2 Executive summary

3 Analysis of different market dynamics with respect to online shopping behaviour
3.1 Analysis of key products and services most likely to be bought online
3.2 Comparative analysis of demographic, infrastructural and behavioural dynamics of the markets
3.2.1 Demographic profiles of markets to support online shopping
3.2.2 Infrastructural profiles of markets to support online shopping
3.2.3 Behavioural profile of markets in favour of present and future online shopping
3.3 Consumer preference with respect to payment modes, purchase expectations and future experiences

4 Consumer perception, outlook and expectations on online product purchase behaviour of various products and services
4.1 Consumers’ perception and outlook on online Medicine, Beauty and healthcare purchase

5 Insights on online purchase of Medicines, Beauty and Healthcare products for various markets
5.1 Hyderabad
5.1.1 Insights for medicines, beauty and healthcare marketers
5.2 Vijayawada
5.2.1 Insights for medicines, beauty and healthcare marketers
5.3 Visakhapatnam
5.3.1 Insights for medicines, beauty and healthcare marketers
5.4 Guntur
5.4.1 Insights for medicines, beauty and healthcare marketers
5.5 Kareem Nagar
5.5.1 Insights for medicines, beauty and healthcare marketers
5.6 Kurnool
5.6.1 Insights for medicines, beauty and healthcare marketers
5.7 Tirupathi
5.7.1 Insights for medicines, beauty and healthcare marketers
5.8 Rajahmundry
5.8.1 Insights for medicines, beauty and healthcare marketers
5.9 Nellore
5.9.1 Insights for medicines, beauty and healthcare marketers
5.10 Warangal
5.10.1 Insights for medicines, beauty and healthcare marketers

6 Appendix
6.1 Approach and methodology
6.2 Disclaimer
6.3 Limitations of study

List of Figures:
Figure 1: Likeliness of online purchase of Medicines, Beauty and Healthcare products across all markets
Figure 2: Demographic profiles of different markets to support online shopping
Figure 3: Access to infrastructure of all markets to support online purchases
Figure 4: Current and future potential wrt online purchases
Figure 5: Preferred payment modes across all markets
Figure 6: Factors driving shift to online purchase at all markets
Figure 7: Overall online future shopping experiences at all markets
Figure 8: Perception towards online purchase of medicines
Figure 9: Reasons for not buying medicines online across all markets
Figure 10: Perception on online medicine purchase in Hyderabad
Figure 11: Reasons for not purchasing medicines online in Hyderabad
Figure 12: Type of products wiling to purchase in medicines, beauty and healthcare products in Hyderabad
Figure 13: Perception on online medicine purchase in Vijayawada
Figure 14: Reasons for not purchasing medicines online in Vijayawada
Figure 15: Type of products wiling to purchase in medicines, beauty and healthcare products in Vijayawada
Figure 16: Perception on online medicine purchase in Visakhapatnam
Figure 17: Reasons for not purchasing medicines online in Visakhapatnam
Figure 18: Type of products wiling to purchase in medicines, beauty and healthcare products in Visakhapatnam
Figure 19: Perception on online medicine purchase in Guntur
Figure 20: Reasons for not purchasing medicines online in Guntur
Figure 21: Type of products wiling to purchase in medicines, beauty and healthcare products
Figure 22: Perception on online medicine purchase in Kareem Nagar
Figure 23: Reasons for not purchasing medicines online in Kareem Nagar
Figure 24: Type of products wiling to purchase in medicines, beauty and healthcare products
Figure 25: Perception on online medicine purchase in Kurnool
Figure 26: Reasons for not purchasing medicines online in Kurnool
Figure 27: Type of products wiling to purchase in medicines, beauty and healthcare products in Kurnool
Figure 28: Perception on online medicine purchase in Tirupathi
Figure 29: Reasons for not purchasing medicines online in Tirupathi
Figure 30: Type of products wiling to purchase in medicines, beauty and healthcare products in Tirupathi
Figure 31: Perception of medicine purchase
Figure 32: Perception on online medicine purchase in Rajahmundry
Figure 33: Type of products wiling to purchase in medicines, beauty and healthcare products in Rajahmundry
Figure 34: Perception on online medicine purchase in Nellore
Figure 35: Reasons for not purchasing medicines online in Nellore
Figure 36: Type of products wiling to purchase in medicines, beauty and healthcare products in Nellore
Figure 37: Perception on online medicine purchase in Warangal
Figure 38: Reasons for not purchasing medicines online in Warangal
Figure 39: Type of products wiling to purchase in medicines, beauty and healthcare products in Warangal
Figure 40: Approach and methodology

List of Figures:
Table 1: Type of products willing to buy online in the Medicines, Healthcare and Cosmetic product category at all markets
Table 2: Perception on online medicine purchase in Hyderabad
Table 3: Reasons for not purchasing medicines online in Hyderabad
Table 4: Type of products wiling to purchase in medicines, beauty and healthcare products in Hyderabad
Table 5: Perception on online medicine purchase in Vijayawada
Table 6: Reasons for not purchasing medicines online in Vijayawada
Table 7: Type of products wiling to purchase in medicines, beauty and healthcare products in Vijayawada
Table 8: Perception on online medicine purchase in Visakhapatnam
Table 9: Reasons for not purchasing medicines online in Visakhapatnam
Table 10: Type of products wiling to purchase in medicines, beauty and healthcare products in Visakhapatnam
Table 11: Perception on online medicine purchase in Guntur
Table 12: Reasons for not purchasing medicines online in Guntur
Table 13: Type of products wiling to purchase in medicines, beauty and healthcare products in Guntur
Table 14: Perception on online medicine purchase
Table 15: Reasons for not purchasing medicines online in Kareem Nagar
Table 16: Type of products wiling to purchase in medicines, beauty and healthcare products in Kareem Nagar
Table 17: Perception on online medicine purchase in Kurnool
Table 18: Reasons for not purchasing medicines online in Kurnool
Table 19: Type of products wiling to purchase in medicines, beauty and healthcare products in Kurnool
Table 20: Perception on online medicine purchase in Tirupathi
Table 21: Reasons for not purchasing medicines online in Tirupathi
Table 22: Type of products wiling to purchase in medicines, beauty and healthcare products in Tirupathi
Table 23: Perception on online medicine purchase in Rajahmundry
Table 24: Reasons for not purchasing medicines online in Rajahmundry
Table 25: Type of products wiling to purchase in medicines, beauty and healthcare products in Rajahmundry
Table 26: Perception on online medicine purchase in Nellore
Table 27: Reasons for not purchasing medicines online in Nellore
Table 28: Type of products wiling to purchase in medicines, beauty and healthcare products in Nellore
Table 29: Perception on online medicine purchase in Warangal
Table 30: Reasons for not purchasing medicines online in Warangal
Table 31: Type of products wiling to purchase in medicines, beauty and healthcare products in Warangal
Note: Product cover images may vary from those shown
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Most of the respondents are buying medicines from nearby local vendors, which is the primary reason for not buying them online.

In Telangana region, Kareem Nagar ranks highest with respect to literacy rate and lower proportion of below poverty line population followed by Hyderabad whilst in AP, Rajahmundry and Nellore top the list; hence have a favourable demographic profile to support online shopping.

Guntur and Kareem Nagar will have a good potential in the future with respect to online shopping, based on the percentages of current online buyers and percentage of respondents with positive online shopping experiences in future.

Respondents in Guntur, Kareem Nagar, Warangal and Hyderabad are likely to have good positive online shopping experiences in future.

Health care devices, cosmetic and luxury products are the most preferred product type for online purchase in this category in all the locations.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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