Consumer Perception, Outlook and Buying Behaviour on eCommerce Portals at Tirupathi, India

  • ID: 3626245
  • Report
  • Region: India
  • 35 pages
  • CEO Serve
1 of 5
The report "Consumer Perception, Outlook and Buying Behaviour on eCommerce Portals at Tirupathi" provides insights on the consumer buying pattern, outlook, future experiences, motivating and deterring factors, preferences towards products and payment modes etc. on Food and Groceries, Retail - Shoes and fashion accessories, Electronic goods, Medicines and healthcare products, Apparel and Clothing, Online Training, Property, Classifieds, Matrimony and Domestic Services on ecommerce portals in Tirupathi based on primary survey of consumers.

The insights of the report will be beneficial to Brick and mortar stores planning to go online, existing online businesses, investors and start-ups looking to invest in ecommerce portals. Published January 2016
Note: Product cover images may vary from those shown
2 of 5
1 Table of Contents
1.1 List of figures
1.1 List of Tables

2 Executive summary

3 Tirupathi Demographic Analysis
3.1 Demographic Analysis
3.1.1 Demographic profile
3.1.2 Sample population analysis
3.2 Internet Penetration
3.2.1 Internet penetration at Tirupathi
3.2.2 Sample population

4 Tirupathi Current Purchase Behaviour Analysis
4.1 Current purchasing pattern
4.2 Factors driving and not driving current online purchase
4.3 Likeliness of Purchase in future

5 Preferred Payment Mode, Expectations and Overall Shopping Experiences
5.1 Preferred payment mode, delivery expectations, platform
5.2 Shifting to online
5.3 Overall shopping experience
5.4 Insights on preferred payment mode and other expectations

6 Perception and Preferences towards Online Purchase of different products and services
6.1 Food and groceries
6.1.1 Insights for food and groceries
6.2 Training learning and development
6.2.1 Insights for training and learning
6.3 Clothing and apparel
6.3.1 Insights for clothing and apparel
6.4 Electronic goods
6.4.1 Insights for electronic goods
6.5 Medicines, beauty and healthcare
6.5.1 Insights for medicines, beauty and healthcare marketers
6.6 Shoes, jewellery and accessories
6.6.1 Insights for retail products - shoes, jewellery and other accessories
6.7 Property
6.7.1 Insights on Property portals
6.8 Classifieds
6.8.1 Insights for classifieds
6.9 Matrimony
6.9.1 Insights for matrimony services
6.10 Domestic services

7 Appendix
7.1 Approach and methodology
7.2 Disclaimer

List of Figures:
Figure 1: Likeliness of products purchased online
Figure 2: Age of respondents
Figure 3: Owing a laptop at home
Figure 4: Means to access internet
Figure 5: Have you bought anything online?
Figure 6: Visiting physical stores
Figure 7: Factors driving online purchase
Figure 8: Reasons for not making online purchase
Figure 9: Purchase likeliness of products/services
Figure 10: Preferred mode of payment
Figure 11: Important expectation from online purchase
Figure 12: Shifting to online
Figure 13: Overall shopping experience in future
Figure 14: Current purchase behaviour with respect to groceries
Figure 15: Reasons for bot buying groceries online
Figure 16: Products willing to buy online in grocery segment
Figure 17: Perception towards online training in Tirupathi
Figure 18: Type of courses willing to learn online
Figure 19: Reasonable fee for online training
Figure 20: Current buying behaviour on apparel and clothing
Figure 21: Reasons for not buying clothes online
Figure 22: Correlation between age and reasons for not buying clothes and apparel online
Figure 23: Preference towards type of clothes bought online
Figure 24: Perception towards buying electronic goods online
Figure 25: Ideal electronic goods to buy online
Figure 26: Perception of medicine purchase
Figure 27: Reasons for not purchasing medicines online
Figure 28: Type of products wiling to purchase in medicines, beauty and healthcare products
Figure 29: Reasons for not buying Shoes, watches online
Figure 30: Ideal Fashion and accessory items to buy Online
Figure 31: Motivating factors for buying shoes, accessories online
Figure 32: Visiting property sites before buying/leasing property
Figure 33: Perception towards property information portals
Figure 34: Purpose of visit to online classified portals
Figure 35: Perception on matrimonial portals
Figure 36: Approach and methodology

List of Tables:
Table 1: Age of sample population
Table 2: Owing a laptop at home
Table 3: Means to access internet
Table 4: Have you bought anything online?
Table 5: Visiting physical stores
Table 6: Factors driving online purchase
Table 7: Reasons for not making online purchase
Table 8: Likeliness of online product purchase
Table 9: Preferred mode of payment
Table 10: Important expectation from online purchase
Table 11: Shifting to online
Table 12: Overall shopping experiences
Table 13: Current purchase behaviour with respect to groceries
Table 14: Reasons for bot buying groceries online
Table 15: Products willing to buy online in grocery segment
Table 16: Perception towards online training in Tirupathi
Table 17: Type of courses willing to learn online
Table 18: Reasonable fee for online training
Table 19: Current buying behaviour on apparel and clothing
Table 20: Reasons for not buying clothes online
Table 21: Preference towards type of clothes bought online
Table 22: Perception towards buying electronic goods online
Table 23: Ideal electronic goods to buy online
Table 24: Perception of medicine purchase
Table 25: Reasons for not purchasing medicines online
Table 26: Type of products wiling to purchase in medicines, beauty and healthcare products
Table 27: Reasons for not buying Shoes, watches online
Table 28: Ideal Fashion and accessory items to buy Online
Table 29: Motivating factors for buying shoes, accessories online
Table 30: Visiting property sites before buying/leasing property
Table 31: Perception towards property information portals
Table 32: Purpose of visit to online classified portals
Table 33: Perception on matrimonial portals
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
Price discounts and saving time and are the key factors driving online purchases in Tirupathi. The deterring factors include lower awareness levels, quality concerns, and long delivery times. Over 64% of the sample surveyed have bought something or the online.

Statistical tests indicate a significant difference among different Age groups that have bought and not bought online indicating a higher chance of younger people buying more online in Tirupathi.

Electronic goods, Shoes& fashion accessories and Clothing are the most likely goods to be purchased online in Tirupathi. Respondents are less likely to purchase groceries &food and Medicines &cosmetic products through online medium. Classifieds services are somewhat likely services to be bought online. Services including matrimony and domestic services are very less likely for purchase.

Respondents in Tirupathi are inclined to shift to online shopping for free home delivery and price discounts.
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown
Adroll
adroll