Payroll Cards in the United States: A Balancing Act for Providers provides an analysis of the payroll card market that includes its size, descriptions of industry players, and discussions of the stakeholders.
This forecast report identifies demographics of payroll card users, and explores how they are not as homogenous as they might seem. Users include both the cardholders and the employers. The report includes the results of interviews with payroll card buyers to show what they look for when considering a payroll card program.
This report reviews providers who have carved out specific niches for themselves in the payroll market. While it does not include an exhaustive list of providers, it looks at players who have found market opportunities to show the ways in which providers can find their own way in the market and customers can find programs that fit their needs.
Additionally, the report looks at the ever-changing regulatory environment for payroll cards. While some controls are necessary, payroll programs face risks at both the state and federal level.
"The payroll card is a unique produce that can save its users money in a way that makes money for providers, which means that it can help a large number of people, including some of the most financially vulnerable".
Highlights of the report include:
- History and current status of payroll cards
- A chart showing the steady growth in loads in the Payroll segment of U.S. open-loop prepaid cards market, with growth forecasted to continue through 2018 unless it is derailed by outside interference
- The survey findings on payroll card users, with breakdown by age, ownership of other card types, and mobile payment experience
- Discussion of the benefits of payroll card use for employers and employees
- Description of the various types payroll providers, which run the gamut from specialty providers focused on specific industries to generalists who use payroll to supplement their general purpose prepaid card portfolios
- The likely negative consequences of anticipated regulation at both the state and federal level for payroll card programs and the people the regulations are intended to protect.
- Recommendations for design of successful payroll card programs
3. The Payroll Card Market
4. Who Uses Payroll Cards?
5. Examples of Payroll Market Participants
- FSV Payment Systems Inc.
6. What Employers Look for in Payroll Cards
- The Benefits of Payroll Cards
- Attributes Employers Look for in Payroll Card Programs
- Concerns about the Payroll Segment
7. Value-Added Services Bring Another Dimension to Payroll Cards
- Careington International Corporation
- PayPerks Inc.
8. Regulations Represent a Large Risk for Payroll Providers
- Federal Regulations from the Consumer Financial Protection Bureau
9. Conclusion: Payroll Card Success Requires Serving Multiple Groups
- Educating and Supporting Cardholders
- Educating and Supporting Employers
- Educating Outside Stakeholders
List of Figures
Figure 1: Taxonomy of Prepaid Cards: 11 Categories, 26 Market Segments
Figure 2: Payroll Card Segment of U.S. Open-Loop Prepaid Market: Forecast Through 2018
Figure 3: Payroll Cards Are Most Popular for People Under 34 Years Old
Figure 4: Payroll Cardholders Have Other Payments Cards
Figure 5: Payroll Cardholders Use Mobile Payments
Figure 6: The Payroll Value Chain