Surfwear and Surf-inspired Clothing

  • ID: 362853
  • Report
  • 20 Pages
  • Textiles Intelligence Ltd.
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FEATURED COMPANIES

  • Billabong
  • Body Glove
  • Gul
  • Hurley International
  • O'neill
  • Quiksilver
  • MORE
The market for surfwear and surf-inspired apparel is large and has significant potential for growth. It is thought to be worth US$13 bn a year although its size is difficult to estimate because of variations in definitions. Only about half of those purchasing surfwear are thought to be participants in board sports themselves. The other half are buying into the image and lifestyle that the brands represent.

An essential garment for all regular surfers is a wetsuit. This is a tight-fitting outfit made of neoprene—a stretchy, synthetic rubber developed by DuPont. The wetsuit, which was first created in the 1950s, works on the concept that the wearer does not need to stay dry to stay warm.

Also critical for surfers are board shorts, which are swimwear items for wearing in warmer conditions. Board shorts are generally worn long and baggy, and are made from quick drying technical fabrics such as those made from polyester or nylon.

Board shorts have also achieved considerable success outside the surfing community as fashion wear. As such, they are considered to be the “killer product” in the beachwear market.

Three major brands dominate the surf wear market: Quicksilver, Billabong, and Rip Curl. All three originated in Australia, although Quicksilver, the largest player, is now US-owned and USA-based.

The growth of the surf wear industry since the 1990s is largely attributable to the increase in the number of female surfers—and those who aspire to be like them. However, in a fiercely competitive market, surf brands have had to diversify into other board sports such as snowboarding and skateboarding with the aim of generating sales all the year round.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Billabong
  • Body Glove
  • Gul
  • Hurley International
  • O'neill
  • Quiksilver
  • MORE
WATERSPORTS ASSOCIATED WITH SURFING

Bodyboarding
Kneeboarding
Surf-skiing
Bodysurfing
Kite-surfing
Other forms of stand-up surfing

SURFING AND WATERSPORTS APPAREL

DEVELOPMENT OF SURFING

SURFWEAR

WETSUITS

RASH VESTS AND INSULATED VESTS

BOARDSHORTS

T-SHIRTS

ACCESSORIES

CHARACTERISTICS OF THE SURFWEAR MARKET

MARKET SIZE

BRANDS

GEOGRAPHICAL MARKETS

CONSUMER SEGMENTS

PRODUCT MARKETING

GROWTH OF THE FEMALE SURF MARKET

CHANNELS OF DISTRIBUTION

KEY PRODUCERS AND THEIR PRODUCTS

BILLABONG

BODY GLOVE

GUL

HURLEY INTERNATIONAL

O'NEILL

QUIKSILVER

RIP CURL

OUTLOOK

Surf wear and surf-inspired clothing
List of figures
Figure 1: Living the surfer lifestyle
Figure 2: A female full suit
Figure 3: Long-sleeved rash vest
Figure 4: Board shorts—the killer products of beachwear
Figure 5: Female surfers have fuelled the growth of the surf wear market.
Note: Product cover images may vary from those shown
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- Billabong
- Body Glove
- Gul
- Hurley International
- O'neill
- Quiksilver
- Rip Curl

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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