Digital TV Asia Pacific Forecasts 2016

  • ID: 3628597
  • Report
  • Region: Asia, Asia Pacific
  • 185 Pages
  • Digital TV Research
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Digital Pay TV Subscribers Will Nearly Quadruple From 164 Million in 2010 to 639 Million by 2021
The number of paying IPTV subscribers in the Asia Pacific region overtook paying satellite TV ones in 2015, according to a new report from Digital TV Research. Covering 22 countries, the fifth edition of the Digital TV Asia Pacific Forecasts report states that IPTV growth is far from over with 123.5 million subscribers expected by 2021. China will contribute 78.4 million IPTV subs (or nearly two-thirds of the region’s total) by 2021.

Of the 314 million digital TV homes to be added between 2015 and 2021, 107 million will come from DTT. Conversely, the number of analog terrestrial homes will fall by 158 million. Digital cable will contribute 113 million additional homes, with analog cable losing 72 million. Pay satellite TV will supply an extra 30 million, with FTA satellite TV adding 10 million.

Simon Murray, Principal Analyst, explained: “So pay TV penetration will rise from 61.1% in 2015 to 69.2% in 2021, adding 127 million subs to take the total to 647 million. Even more impressive is that digital pay TV penetration will climb from 21.2% in 2010 to 44.9% in 2015 on to 68.3% in 2021. Digital pay TV subscribers will nearly quadruple from 164 million in 2010 to 639 million by 2021.”

Published in March 2016, this electronically-delivered 185-page report comes in two parts:

- A 108-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 23 countries listed below.

- An excel workbook providing detailed forecasts from 2010 to 2021 for 22 of the countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).
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Forecasts (2010-2021) contain the following detail for each of the 22 countries:

Households (000)
TV households (000)
Digital cable subs (000)
Analog cable subs (000)
Pay IPTV subscribers (000)
Pay digital satellite TV subs (000)
Digital free satellite TV homes (000)
Analog satellite TV households(000)
Analog terrestrial households (000)
Primary FTA DTT households (000)
Primary Pay DTT households (000)
Digital homes (000)
Analog homes (000)
Pay TV subscribers (000)
Total DTT homes (000)

Digital cable subs/TV HH
Analog cable subs/TV HH
Pay IPTV subs/TV HH
Pay satellite TV/TV HH
Digital free satellite TV/TV HH
Analog satellite TV/TV HH
Analog terrestrial/TVHH
Primary FTA DTT/TV HH
Primary pay DTT/TV HH
TVHH/HH
Digital/TV HH
Analog/TV HH
Pay TV Subs/TV HH
Total DTT/TVHH

Stand-alone digital cable subs (000)
Dual-play digital cable subs (000)
Triple-play digital cable subs (000)
Stand-alone pay IPTV subs (000)
Dual-play pay IPTV subs (000)
Triple-play pay IPTV subs (000)

Revenues (US$ million):

Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV
revenues
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues

Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues

Satellite TV subscription revenues
Satellite TV on-demand revenues
Satellite TV revenues

DTT subscription revs
DTT on-demand revenues
DTT revenues

Subscription revenues
On-demand revenues
Total revenues

Average Revenue Per User (ARPU - US$):

Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPTV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay satellite TV (subs)
Pay satellite TV (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU
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