+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


Global Customer Analytics Landscape

  • ID: 3629071
  • Report
  • February 2016
  • Region: Global
  • 47 Pages
  • Frost & Sullivan


  • Microsoft
  • Oracle
  • Salesforce.com
  • SAP
  • MORE
In today’s fast changing environment, an organization’s competitive advantage lies in its ability to readily leverage both its internal and external data to produce value for its customer. The primary objective of most organizations is to be profitable and sustainable, and the key to achieving this is the maximizing and enhancing of its customer lifetime value via customer analytics.

This deliverable explores the various dimensions of customer analytics and analyzes how it is used to maximize customer experience and with it, customer lifetime value. It also studies the customer experience analytics landscape, including the trends and drivers impacting the market, and the ecosystem of solution providers supplying various customer analytics solutions to the market.
Note: Product cover images may vary from those shown


  • Microsoft
  • Oracle
  • Salesforce.com
  • SAP
  • MORE
1. Executive Summary

Key Findings
Executive Summary-CEO’s Perspective

2. Overview

Customer Analytics Definition
Dimensions of Customer Analytics
Customer Lifecycle
Need to Maximize Customer Lifecycle Value

3. Customer Experience Management (CEM) Landscape

Market Analysis
Trend Analysis
Market Dynamics-Drivers
Drivers Explained
Market Dynamics-Restraints
Restraints Explained
Vendors and Solutions
Customer Analytics Framework
Ecosystem-Customer Analytics Providers
Integrated CEM Vendors
Major Customer Analytics Providers-Salesforce.com
Major Customer Analytics Providers-SAP
Major Customer Analytics Providers-Oracle
Major Customer Analytics Providers-Microsoft
Niche Vendors-Text Analytics
Niche Vendors-Speech Analytics
Niche Vendors-Social Media Analytics
Niche Vendors-Web Analytics

4. Use Cases

Use Cases-Text Analytics
Use Cases-Speech Analytics
Use Cases-Social Media Analytics
Use Cases-Web Analytics

5. Takeaways

The Last Word-4 Big Predictions
Legal Disclaimer
Note: Product cover images may vary from those shown
- Microsoft
- Oracle
- Salesforce.com

Note: Product cover images may vary from those shown