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Build Your Reputation. Grow Your Personal Brand for Career and Business Success

  • ID: 3629308
  • Book
  • 272 Pages
  • John Wiley and Sons Ltd
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′Building and protecting your reputation is essential for today′s leaders and ambitious business professionals. This book helps to demystify the art of managing your reputation, and gives many practical insights and strategies to help you stand out in a crowd.′
Sir John Peace, Chairman, Standard Chartered


The fight to stand out in your career or business can be intense. Mere technical competence or even good fortune is not enough. Being brilliant but anonymous won′t help you your reputation will.

It′s not fair, but that′s life. If you′re connected, influential and good at marketing yourself, you′ll secure the holy grail of employment work you love on your terms. That means maximum career choice, power and flexibility.

By building kudos and career capital, you become valuable and well known for your ideas, expertise, skills and connections. In turn, you cut through the noise and rise to the top of the pile.

This practical playbook shows you how to:

  • Create a game plan of reputation–building strategies that play to your unique strengths
  • Enhance your profile and visibility with a formidable ′go–to′ reputation for what you do best
  • Connect with the right influential people to fast track your progress and your goals

When others trust you, rate you and advocate you, word gets around. Build Your Reputation helps you promote, position and personally brand yourself so you become known by the right people for the right reasons with all the right results!

′Reputation is a critical business asset, and this book by Rob Brown will do wonders for your good name, your wallet and your career opportunities.′
Lord Digby Jones, UK Politician & Minister of State for Trade & Investment

′Intrapreneurs are the new breed of corporate influencers who work for big companies but think like entrepreneurs. This brilliant book on reputation arms intrapreneurial professionals and career–minded corporate executives with the personal branding techniques to stand out in competitive industries.′
Sir Eric Peacock, Chairman, Just Loans Plc

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Foreword vii

Introduction 1

PART ONE: Laying the Foundations 9

1 Why Build Your Reputation? 11

2 Setting The Scene The Career Game 37

3 Your Reputation Game Plan 57

4 The Networking Blueprint 79

5 The Authority Blueprint 101

PART TWO: The Four Reputational Toolboxes 123

6 Your Profile Toolbox: Visibility 131

7 Your Positioning Toolbox: Authority 155

8 Your Personal Board Toolbox: Network 177

9 Your Professional Toolbox: Performance 209

References 241

Additional Resources 243

About the Author 245

Acknowledgements 247

Index 000

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ROB BROWN is Founder and CEO of the Networking Coaching Academy, which helps people build connections and reputations for greater influence and career opportunities. A featured TEDx speaker, Rob is also one of the world′s most recommended networking authorities according to LinkedIn.

His Networking Giants Radio Show features experts from all over the world discussing collaborative and connected workforces, referrals, business networking, communicating, influence, trust, likeability, personal branding and reputation building.

He lives in Nottingham, UK, the home of Robin Hood, with his wife Amanda and two daughters Georgia and Madison. He has a black belt in kickboxing, loves chocolate and fitness bootcamps, enjoys chess and backgammon, and plays four musical instruments moderately well.


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